2020 Mobile Shopping Apps Report
Download the 2020 Mobile Shopping Apps Report to learn the latest shopping apps user acquisition trends and benchmarks.
Mobile Ad Performance Tracker
The Mobile Ad Performance Tracker records weekly changes across several key mobile ad performance KPIs.
Mobile Presence Podcast – Thimble
Annica Lin, Director of Performance Marketing and CRM Finance at Thimble, draws from her impressive track record in marketing and running marathons, to talk about the skillset and mindset marketers need to achieve high performance.
How to Define Your App Growth Strategy and KPIs
Learn from expert growth marketers across different verticals as they share their top programmatic strategies and how they moved beyond driving installs to optimizing for down-funnel metrics like ROAS or LTV.
Reinventing Marketing Strategies for Shopping Apps in SEA
Join us as we discuss strategies and trends in marketing shopping apps in Southeast Asia, together with app marketing experts from Bukalapak and Adjust.
Mobile Presence Podcast – The Meet Group
Jade, Head of Performance Marketing at The Meet Group, shares how she uses appreciation and attention to inspire ordinary customers and users to contribute extraordinary content.
Mobile Hero Comics
Read Issue #5: Dr. Data and the Privacy Panic. Dr. Data, leader of the evil Social Network, will stop at nothing to own all of the world’s data, sell it to the highest bidder, and destroy CCPA and GDPR.
Liftoff Increases Day 7 ROAS 33.2% for Pixonic Mid-Core Game
Learn how the install-to-purchase rate increased by 46.7%.
Liftoff & Unity Determine Limited Cannibalization of Ad Spend
Learn how advertisers bid against themselves in only 0.3% of auctions when advertising with both Liftoff & Unity.
Join the Mobile Heroes Slack Community
Become a member of the largest community of app marketers, connect and learn from each other.
Pay for Actions, Not Installs
Learn how CPA-optimized user acquisition campaigns are changing the way mobile businesses grow.
Get Users Engaged with Liftoff Re-Engagement Ads
Learn how Liftoff Re-Engagement Ads keep your users engaged and coming back to your app.
Guide to Marketing Non-Gaming Apps (Spring 2016)
Download the guide to get mobile growth advice from 10 successful non-gaming app marketers.
How MFour Increased User Engagement by 157%
Get the case study and find out how campaigns optimized for post-install actions led to increased survey engagement for MFour.
How Acorns Increased App Registrations by 36.5%
Lookalike targeting helped the leading investing app acquire more quality users. Download the case study to learn more.
How SeatGeek Increased Mobile Ticket Sales by 12.7%
The event ticketing app saw an immediate lift in ticket sales with native ad campaigns. Download the case study to find out how.
Guide to Marketing Non-Gaming Apps (Fall 2015)
Get the latest strategies and best practices in marketing non-gaming apps.
How Tophatter increased mobile auction sales by 235%
Download the case study to see how CPA-optimized user acquisition campaigns drive mobile sales growth for the auction app.
