Pocket Gems - Stara Gipson and Brand Puder | Liftoff

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Peggy Anne Salz from MobileGroove catches up with Stara Gipson and Brad Puder, Performance Marketing Managers at mobile gaming leader, Pocket Gems.

Combining marketing and product talents to get the complete picture of the customer–and the customer journey–is at the core of effective user acquisition and retention. At Pocket Gems, a company on a mission to “build the greatest games and interactive entertainment in the world,” Stara Gipson, a Performance Marketing Manager on the game Episode, and Brad Puder, a Performance Marketing Manager for War Dragons, have put this approach into practice to drive impressive results. The duo provide practical advice and insights around the opportunities offered by programmatic, the limitations of last-click attribution and the skill set you need to succeed.