For app marketers with a Utility app, campaigns that build connections and demonstrate how their app provides genuinely useful assistance – when users need it most – are pure gold. Podcast host Peggy Anne Salz welcomes Cassie Chernin, Senior Manager Digital Marketing, App Display at HomeAdvisor, the #1 home improvement marketplace connecting homeowners with home service contractors. They discuss metrics and results you need to achieve when driving loyalty, not app installs, and also what marketers need to succeed and how they need to rethink their last-touch attribution model.