2021 Mobile Ad Creative Index
The 2021 Mobile Ad Creative Index is an essential read for marketers who want to understand their creative potential. Discover more.
Mobile Media Buying & Attribution on SKAdNetwork
Join Liftoff & Kochava as we talk about how to prep for measurement on SKAdNetwork, including fingerprinting and probabilistic attribution.
iOS14: Mobile Growth in a Post-IDFA Era
Find out how Apple’s iOS 14 privacy updates will impact mobile growth, measurement, and user acquisition for app marketers and publishers in the ANZ region.
Mobile Presence Podcast – Wooga
Jason Conger, Head of User Acquisition at Wooga, has gone from craft beer to crafting brilliant user acquisition strategies, and he’s sharing his secrets.
MyTona Achieved 17% Increase in Day 14 ROAS with Non-Personalized traffic
Non-personalized traffic provided strong results, with MyTona’s campaign generating 17% higher Day 14 ROAS, while shifting an increasing amount of budget to non-personalized traffic.
Mobile Presence Podcast – 7Mind
Marta Fogel, Head of Performance Marketing at 7Mind, has helped catalyze exponential growth at 7Mind with a mix of classic ingenuity and cutting-edge marketing techniques.
How Liftoff Builds Your Ad Creatives
We’re always thinking of ways to make your ads more engaging. In fact, we’ve run over 50,000 A/B tests with an average 12% lift per test. Watch this one minute video to learn how Liftoff builds your mobile ad creatives.
Post-Install Events Infographic
View the Post-Install Events Infographic to discover how users convert and use post-install app tracking data to improve ROI.
Liftoff Virtual Backgrounds
Do you have a messy room to hide? By popular demand, we bring you Liftoff’s Zoom and Meet virtual backgrounds. Find a WFH backdrop to spice up your next team call.
Joom ROAS Reaches 1,500% with Liftoff Re-Engagement Campaign
As a longtime customer of Liftoff, Joom wanted to see if retargeting with us led to incremental lift. Learn more about the app retargeting case study here.
Mobile Heroes Infomercial
Are you tired of seeing your colleagues get all the attention? Check out our comical infomercial on the benefits of becoming a Mobile Hero.
Mobile Hero Comics
Read Issue #5: Dr. Data and the Privacy Panic. Dr. Data, leader of the evil Social Network, will stop at nothing to own all of the world’s data, sell it to the highest bidder, and destroy CCPA and GDPR.
Guide to Marketing Non-Gaming Apps (Spring 2016)
Download the guide to get mobile growth advice from 10 successful non-gaming app marketers.
How MFour Increased User Engagement by 157%
Get the case study and find out how campaigns optimized for post-install actions led to increased survey engagement for MFour.
How Acorns Increased App Registrations by 36.5%
Lookalike targeting helped the leading investing app acquire more quality users. Download the case study to learn more.
How SeatGeek Increased Mobile Ticket Sales by 12.7%
The event ticketing app saw an immediate lift in ticket sales with native ad campaigns. Download the case study to find out how.
Guide to Marketing Non-Gaming Apps (Fall 2015)
Get the latest strategies and best practices in marketing non-gaming apps.
How Tophatter increased mobile auction sales by 235%
Download the case study to see how CPA-optimized user acquisition campaigns drive mobile sales growth for the auction app.
