2021 Mobile Finance Apps Report
Liftoff’s 2021 Mobile Finance Apps Report identifies the key finance app trends which can help inform your strategy for the year ahead. Download it now.
Ad Creative Strategies on iOS 14.5
How will mobile ad creatives change post-IDFA? Join Liftoff’s and Vungle’s ad creative experts to learn practical strategies you can use to adapt your creatives to a post-IDFA world.
What makes Liftoff’s ML different?
Machine Learning is the algorithm that powers programmatic advertising. It makes ad buying decisions in real-time and at scale. So what makes Liftoff’s ML different? Watch this one minute video to find out.
Mobile Presence Podcast – Wooga
Melanie Zimmerman draws from her wealth of experience to explain how Wooga makes its games both exciting and addictive. Listen in for key tips on storytelling, brand building, performance marketing, and assembling the right team to navigate a post-IDFA world.
This QSR Reduced CPAs by 68% in a Single Quarter
In the first of our ‘white label’ case studies, we analyze the results of a highly-successful acquisition campaign run by a popular QSR (Quick Service Restaurant) with Liftoff.
Ka-ching! Strategies to Grow & Scale Finance Apps
2020 was a strong year for finance apps. Installs flourished, increasing by 15% compared to 2019. Learn how finance marketers can drive user growth and scale app engagement.
Mobile Heroes Uncensored
We’ve launched Mobile Heroes Uncensored, a video podcast that brings you the latest industry news, entertainment and insights from across the app marketing industry. Subscribe now!
MyTona Achieved 17% Increase in Day 14 ROAS with Non-Personalized traffic
Non-personalized traffic provided strong results, with MyTona’s campaign generating 17% higher Day 14 ROAS, while shifting an increasing amount of budget to non-personalized traffic.
How Liftoff Builds Your Ad Creatives
We’re always thinking of ways to make your ads more engaging. In fact, we’ve run over 50,000 A/B tests with an average 12% lift per test. Watch this one minute video to learn how Liftoff builds your mobile ad creatives.
Post-Install Events Infographic
View the Post-Install Events Infographic to discover how users convert and use post-install app tracking data to improve ROI.
Liftoff Virtual Backgrounds
Do you have a messy room to hide? By popular demand, we bring you Liftoff’s Zoom and Meet virtual backgrounds. Find a WFH backdrop to spice up your next team call.
Mobile Hero Comics
Read Issue #5: Dr. Data and the Privacy Panic. Dr. Data, leader of the evil Social Network, will stop at nothing to own all of the world’s data, sell it to the highest bidder, and destroy CCPA and GDPR.
Guide to Marketing Non-Gaming Apps (Spring 2016)
Download the guide to get mobile growth advice from 10 successful non-gaming app marketers.
How MFour Increased User Engagement by 157%
Get the case study and find out how campaigns optimized for post-install actions led to increased survey engagement for MFour.
How Acorns Increased App Registrations by 36.5%
Lookalike targeting helped the leading investing app acquire more quality users. Download the case study to learn more.
How SeatGeek Increased Mobile Ticket Sales by 12.7%
The event ticketing app saw an immediate lift in ticket sales with native ad campaigns. Download the case study to find out how.
Guide to Marketing Non-Gaming Apps (Fall 2015)
Get the latest strategies and best practices in marketing non-gaming apps.
How Tophatter increased mobile auction sales by 235%
Download the case study to see how CPA-optimized user acquisition campaigns drive mobile sales growth for the auction app.
