2022 Mobile Finance Apps Report
Download the 2022 Mobile Finance Apps Report to get the latest insights from Liftoff.
All About the Money: The Future of Finance & Fintech Apps
In partnership with Kochava, we’re bringing together a panel of finance app experts for an in-depth discussion.
The State of Subscription Apps: Subscribing to New Strategies
In partnership with Appsflyer, we bring together a panel of experts on subscription apps advertising for an in-depth discussion.
Liftoff Exceeds ROAS Goals and Boosts LTV for German Retailer
OTTO transformed mobile into their top channel for driving purchases. Learn how.
The Future of the Web Expert Series
The Future of the Web is here – are your marketing efforts keeping up? In this series, we dive deep into what the Future of the Web looks like, including the critical areas of unified measurement, collecting and utilizing first-party data, and an agile mobile strategy.
Liftoff Exceeds ROAS goals for Gaming Titan 37GAMES
37GAMES increased in-app purchases for a popular title. Learn more about how.
Mobile Heroes Uncensored
We’ve launched Mobile Heroes Uncensored, a video podcast that brings you the latest industry news, entertainment and insights from across the app marketing industry. Subscribe now!
Mobile Heroes Uncensored Podcast – 7Mind
We caught up with Mobile Hero Marta Fogel at 7Mind as she shares industry expertise & best practices for marketing apps in Germany. We dive into emerging trends, advice for new apps entering the market & more.
Mobile Hero Comics
Read Issue #5: Dr. Data and the Privacy Panic. Dr. Data, leader of the evil Social Network, will stop at nothing to own all of the world’s data, sell it to the highest bidder, and destroy CCPA and GDPR.
2021 Casual Gaming Apps Report
Download the 2021 Casual Gaming Apps Report to get the latest insights on the biggest genre in mobile gaming.
Mobile Eats Food Delivery Infographic
Discover the latest Food and Drink app trends with our infographic.
What makes Liftoff’s ML different?
Machine Learning is the algorithm that powers programmatic advertising. It makes ad buying decisions in real-time and at scale. So what makes Liftoff’s ML different? Watch this one minute video to find out.
Mobile Presence Podcast – Wooga
Melanie Zimmerman draws from her wealth of experience to explain how Wooga makes its games both exciting and addictive. Listen in for key tips on storytelling, brand building, performance marketing, and assembling the right team to navigate a post-IDFA world.
How Liftoff Builds Your Ad Creatives
We’re always thinking of ways to make your ads more engaging. In fact, we’ve run over 50,000 A/B tests with an average 12% lift per test. Watch this one minute video to learn how Liftoff builds your mobile ad creatives.
Post-Install Events Infographic
View the Post-Install Events Infographic to discover how users convert and use post-install app tracking data to improve ROI.
How MFour Increased User Engagement by 157%
Get the case study and find out how campaigns optimized for post-install actions led to increased survey engagement for MFour.
How Acorns Increased App Registrations by 36.5%
Lookalike targeting helped the leading investing app acquire more quality users. Download the case study to learn more.
How SeatGeek Increased Mobile Ticket Sales by 12.7%
The event ticketing app saw an immediate lift in ticket sales with native ad campaigns. Download the case study to find out how.
Guide to Marketing Non-Gaming Apps (Fall 2015)
Get the latest strategies and best practices in marketing non-gaming apps.
How Tophatter increased mobile auction sales by 235%
Download the case study to see how CPA-optimized user acquisition campaigns drive mobile sales growth for the auction app.
