Liftoff’s 2021 Mobile Finance Apps Report identifies the key finance app trends which can help inform your strategy for the year ahead. Download it now.
The social video app Bermuda struck it rich with retargeting campaigns netting 413% more purchases versus UA. Learn more.
How will mobile ad creatives change post-IDFA? Join Liftoff’s and Vungle’s ad creative experts to learn practical strategies you can use to adapt your creatives to a post-IDFA world.
Machine Learning is the algorithm that powers programmatic advertising. It makes ad buying decisions in real-time and at scale. So what makes Liftoff’s ML different? Watch this one minute video to find out.
Melanie Zimmerman draws from her wealth of experience to explain how Wooga makes its games both exciting and addictive. Listen in for key tips on storytelling, brand building, performance marketing, and assembling the right team to navigate a post-IDFA world.
In the first of our ‘white label’ case studies, we analyze the results of a highly-successful acquisition campaign run by a popular QSR (Quick Service Restaurant) with Liftoff.
2020 was a strong year for finance apps. Installs flourished, increasing by 15% compared to 2019. Learn how finance marketers can drive user growth and scale app engagement.
We’ve launched Mobile Heroes Uncensored, a video podcast that brings you the latest industry news, entertainment and insights from across the app marketing industry. Subscribe now!
We’re always thinking of ways to make your ads more engaging. In fact, we’ve run over 50,000 A/B tests with an average 12% lift per test. Watch this one minute video to learn how Liftoff builds your mobile ad creatives.
View the Post-Install Events Infographic to discover how users convert and use post-install app tracking data to improve ROI.
Do you have a messy room to hide? By popular demand, we bring you Liftoff’s Zoom and Meet virtual backgrounds. Find a WFH backdrop to spice up your next team call.
Read Issue #5: Dr. Data and the Privacy Panic. Dr. Data, leader of the evil Social Network, will stop at nothing to own all of the world’s data, sell it to the highest bidder, and destroy CCPA and GDPR.
Download the guide to get mobile growth advice from 10 successful non-gaming app marketers.
Get the case study and find out how campaigns optimized for post-install actions led to increased survey engagement for MFour.
Lookalike targeting helped the leading investing app acquire more quality users. Download the case study to learn more.
The event ticketing app saw an immediate lift in ticket sales with native ad campaigns. Download the case study to find out how.
Get the latest strategies and best practices in marketing non-gaming apps.
Download the case study to see how CPA-optimized user acquisition campaigns drive mobile sales growth for the auction app.