2020 Mobile App Trends Report
The 2020 Mobile App Trends Report is an unmissable read for marketers who want to compare their performance against the rest. Discover the latest trends.
Mobile Presence Podcast – Big Fish Games
Janice Gao, Growth Manager at Big Fish Games, gives expert tips on fusing elegant design and critical thinking with data-driven insights, and more.
How Liftoff Builds Your Ad Creatives
We’re always thinking of ways to make your ads more engaging. In fact, we’ve run over 50,000 A/B tests with an average 12% lift per test. Watch this one minute video to learn how Liftoff builds your mobile ad creatives.
Post-Install Events Infographic
View the Post-Install Events Infographic to discover how users convert and use post-install app tracking data to improve ROI.
How IDFA Changes Will Impact All Marketers
Join us with our friends at Tinuiti and AppsFlyer to hear expert recommendations on everything brand advertisers need to know to prepare for Apple’s iOS 14 update.
Designing Ads for a Post-IDFA World
New year, new creatives. How can mobile marketers drive results with ad creatives in a post-IDFA world? Find the sweet balance and learn how IDFA will shape targeting and re-engagement for ad designs.
Liftoff Virtual Backgrounds
Do you have a messy room to hide? By popular demand, we bring you Liftoff’s Zoom and Meet virtual backgrounds. Find a WFH backdrop to spice up your next team call.
Joom ROAS Reaches 1,500% with Liftoff Re-Engagement Campaign
As a longtime customer of Liftoff, Joom wanted to see if retargeting with us led to incremental lift. Learn more about the app retargeting case study here.
Mobile Presence Podcast – Electronic Arts
Jayne Perresini, Senior Director of Mobile Marketing & Growth at Electronic Arts, inspires us with personal stories and professional advice.
22% Lower CPAs When Yubo Ran Non-Personalized Ad Campaigns
With upcoming changes to IDFA on iOS, TWELVE APP, publisher of the live-streaming app Yubo, worked with Liftoff to evaluate the impact of non-personalized traffic on user acquisition performance.
Mobile Heroes Infomercial
Are you tired of seeing your colleagues get all the attention? Check out our comical infomercial on the benefits of becoming a Mobile Hero.
Mobile Hero Comics
Read Issue #5: Dr. Data and the Privacy Panic. Dr. Data, leader of the evil Social Network, will stop at nothing to own all of the world’s data, sell it to the highest bidder, and destroy CCPA and GDPR.
Guide to Marketing Non-Gaming Apps (Spring 2016)
Download the guide to get mobile growth advice from 10 successful non-gaming app marketers.
How MFour Increased User Engagement by 157%
Get the case study and find out how campaigns optimized for post-install actions led to increased survey engagement for MFour.
How Acorns Increased App Registrations by 36.5%
Lookalike targeting helped the leading investing app acquire more quality users. Download the case study to learn more.
How SeatGeek Increased Mobile Ticket Sales by 12.7%
The event ticketing app saw an immediate lift in ticket sales with native ad campaigns. Download the case study to find out how.
Guide to Marketing Non-Gaming Apps (Fall 2015)
Get the latest strategies and best practices in marketing non-gaming apps.
How Tophatter increased mobile auction sales by 235%
Download the case study to see how CPA-optimized user acquisition campaigns drive mobile sales growth for the auction app.
