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Downloads >> Report

2017 Mobile Subscription Apps Report

Download the 2017 Mobile Subscription Apps Report for the latest user acquisition trends and engagement in this burgeoning app category. The report breaks down data (14+ million clicks) by platform, gender, app cost category, and more.

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Events >> Webinar

The Good, The Ad & The Ugly 4

Watch the fourth round of The Good, The Ad & The Ugly – the only raw, unfiltered talk show on mobile ad creative in the Wild West of mobile app marketing.

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Downloads >> Report

2017 Mobile Shopping Apps Report

Download the 2017 Mobile Shopping Apps Report to learn about the costs and conversion rates associated with marketing mobile shopping apps.

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NEW

Live Podcast

Mobile Presence Podcast – Rosetta Stone

Learn mobile marketing tips from Rosetta Stone, the education technology software company that develops language, literacy and brain-fitness software in 30 languages.

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NEW

Events >> Webinar

Subscription Apps: Trends and Tips for Successful Marketing

View our on-demand discussion on trends and tips to successfully market subscription apps. Learn best practices from Match.

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Case Study >> News

How USA TODAY Increased App Opens 386%

Learn how USA TODAY increased app installs over 107% with creative testing.

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Case Study >> Finance

How Stash Invest Increased Linked Bank Accounts by 134%

Learn how Stash Invest nearly doubled app installs with video ads.

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Events >> Webinar

The Good, The Ad & The Ugly 3

View another round of The Good, The Ad & The Ugly – the only raw, unfiltered talk show on mobile ad creative in the Wild West of mobile app marketing.

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Case Study >> Finance

How Clarity Money Increases Account Activations by 13%

Learn how Clarity Money increases account activations with automated A/B testing of ad creative.

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Live Podcast

Mobile Presence Podcast – Trainline

Tune in to Trainline, the world’s leading independent digital rail platform and how they market their app internationally.

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Downloads >> Report

Guide to Marketing Gaming Apps

Download the Guide to Marketing Gaming Apps featuring interviews with six expert mobile marketers in gaming industry. Learn from their vast collective experience to rapidly grow your mobile gaming business.

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Downloads >> Report

Beginner’s Guide to Mobile Re-Engagement

Download the Beginner’s Guide to Mobile Re-Engagement to learn the basics and turn missed opportunities into active users.

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Live Podcast

Mobile Presence Podcast – Clarity Money

Hear what Clarity Money, finance app empowering and saving users money, has to say about marketing to millennials.

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Live Podcast

Mobile Presence Podcast – Delivery Hero

Listen in on the Mobile Presence podcast with Delivery Hero – the world’s largest food delivery company.

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Events >> Webinar

Best Practices in Marketing Shopping Apps

View our live webcast where we dive into marketing shopping apps. We cover do’s and don’ts and highlights from the 2017 edition of our Shopping Apps Report.

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Live Podcast

Mobile Presence Podcast – Acorns

Insights from Acorns – a micro-investing company changing customer behavior around financial planning and savings.

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Live Podcast

Mobile Presence Podcast – letgo

Listen in on the Mobile Presence podcast with letgo – the leading secondhand marketplace app.

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Live Podcast

Mobile Presence Podcast – Meetic

Listen in on the Mobile Presence podcast showcasing Meetic, the largest European dating service.

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Events >> Webinar

The ABCs of Mobile Ad Fraud (and Strategies to Fight It)

View our live webcast and dive into mobile ad fraud with a leading fraud expert from Adjust. We discuss the basics of mobile ad fraud, how to identify, and fight it.

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Live Podcast

Mobile Presence Podcast – Twitter

Listen in on the Mobile Presence podcast showcasing Nick Quan, Performance Marketing Manager at Twitter.

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Video

Get Users Engaged with Liftoff Re-Engagement Ads

Learn how Liftoff Re-Engagement Ads keep your users engaged and coming back to your app.

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Downloads >> Report

Beginner’s Guide to Mobile Attribution Tracking

Download the Beginner’s Guide to Mobile Attribution Tracking to learn the basics in understanding which channels and partners deliver installs that monetize.

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Case Study >> Gaming

How LuckyFish Games Increased In-App Purchases 175% with Re-Engagement

Learn how the re-engagement campaign decreased CPAs 38% within one month for social slots gaming app.

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Events >> Webinar

Re-Engagement Best Practices to Better Monetize Your App

Join Liftoff, Acorns and Step One Growth as they discuss re-engagement strategies and techniques to increase revenue from mobile apps.

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Live Podcast

Mobile Presence Podcast – Liftoff

Listen in on the popular Mobile Presence podcast showcasing Dennis Mink, VP Marketing at Liftoff.

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Downloads >> Report

2017 Mobile Gaming Apps Report

Download the 2017 Mobile Gaming Apps Report to gain insights on costs and conversion rates to acquire new mobile gaming app users.

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Events >> Webinar

Interactive Ads Webinar

Watch our live webcast where we covered many aspects of interactive ads: what they are, why they are beneficial, what performance lift you can expect, and real examples!

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Case Study >> Food & Drink

How Talabat Increased Install-to-Order Rates by 72.2%

Learn how machine learning and A/B testing lead to a 15.5% decrease in CPAs for popular food ordering app.

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Case Study >> Travel

How Grab Got CPIs to Land 33% Below Their Target

Learn how machine learning and creative testing resulted in a 66% increase in installs for Grab, an APAC ride-hailing app.

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Live Podcast

Mobile Presence Podcast – WB Games

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Winnie Wen, Mobile UA Manager at WB Games.

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Live Podcast

Mobile Presence Podcast – Storm8

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero David Yi, Mobile UA Manager at Storm8.

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Infographic

Mobile Love Infographic

View the Mobile Love: Dating App Trends and Insights infographic! We analyze data from dating app campaigns for the entire year of 2016. Learn which months dating apps get the most traction.

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Live Podcast

Mobile Presence Podcast – InfiApps

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Tal Turpaz, Head of Advertising at InfiApps.

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Events >> Webinar

Best Practices for Marketing Gaming Apps

View our live webcast where we openly discuss best practices with Winnie Wen from Warner Bros. Entertainment and Matt Widdoes from King.

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Live Podcast

Mobile Presence Podcast – King

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Matt Widdoes, Director, Performance Marketing at King.

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Live Podcast

Mobile Presence Podcast – Crowdstar

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Haydon Young, UA manager at Crowdstar.

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Downloads >> Report

2016 Mobile Engagement Index

Download the 2016 Mobile Engagement Index and compare your app against industry-wide benchmarks.

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Events >> Webinar

Gaming Apps Report Webinar

View our live webcast covering the 2017 Mobile Gaming Apps Report: User Acquisition Trends and Benchmarks. We are joined by a Gaming Mobile Hero as a panelist!

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Case Study >> Gaming

How MyTona increased daily In-App-Purchase revenue by 137%

Learn how creative testing lead to a 20% increase in post-install events for Seekers Notes: Hidden Mystery.

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Case Study >> Gaming

How Rocket Games increased Viva Slots Vegas game plays by 588%

Download the case study and learn how Viva Slots Vegas experienced a 140% increase in install-to-action rate.

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Red vs Blue Infograph

View the red vs blue infograph! We analyze data comparing mobile marketing trends leading up the US presidential election.

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Case Study >> Utility

How Invoice2go boosted subscriptions 30% with re-engagement campaign

Download the case study to learn how re-engagement earned Invoice2go a 16.3% return on ad spend.

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Events >> Webinar

The Good, The Ad & The Ugly: Episode 2

View The Good, The Ad & The Ugly II– a raw, unfiltered creative talk show featuring mobile marketing experts expressing their opinions on various A/B tests.

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Case Study >> Utility

How SurveyMonkey increased click-to-install rate by 152.2%

Download the case study to learn how VPN activation costs were reduced by 37.3% with A/B testing and machine learning.

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Testimonials

Liftoff Helps Me Retain More Mobile Shoppers

Mobile re-engagement keeps RetailMeNot app users active long after the install.

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Case Study >> Gaming

How ZiMAD Increased 90-Day User Retention Rates

The popular mobile gaming studio received a significant increase in long-term, high value users thanks to lookalike targeting by Liftoff.

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Video

Acquire Better Quality Users with Dynamic Ads

Watch this video to find out how Dynamic Ads increase post-install conversion rates by up to 400%.

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Downloads >> Guide

Guide to Marketing Non-Gaming Apps (Spring 2016)

Download the guide to get mobile growth advice from 10 successful non-gaming app marketers.

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Events >> Webinar

Introduction to Dynamic Ads: Acquire Better Quality Users with Programmatic Creative

Get the inside scoop on how Dynamic Ads deliver 400% better performance than standard ads.

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Testimonials

Liftoff Gives Me the Insights I Need to Grow

Liftoff performance insights help Boxed improve campaign performance on all marketing channels.

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Events >> Webinar

The Good, The Ad & The Ugly Episode 1

View an Ad vs. Ad showdown on The Good, The Ad & The Ugly – the only raw, unfiltered creative talk show in the Wild West of mobile app marketing.

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Testimonials

How Liftoff Helps Me Achieve My Mobile Growth Goals

CPA-optimized user acquisition campaigns keep PuzzleSocial at #1 on the crossword charts.

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Testimonials

Liftoff Helps Me Diversify and Scale Efficiently

Activehours works with Liftoff to help them acquire users they can’t find on Facebook or Google.

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Testimonials

Liftoff Delivers the Scale I Need to Grow My App

Liftoff helps FanDuel stay on top of the daily fantasy sports rankings with campaigns built to scale.

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Testimonials

I Generate More Mobile Revenue Thanks to Liftoff

Invoice2go scales their user acquisition efforts with CPA-optimized campaigns from Liftoff.

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Testimonials

Liftoff Helps Me Acquire More Mobile Daters

The Match Group works with Liftoff to help grow their dating apps with active mobile users.

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Downloads >> Report

2016 Mobile Dating Apps Report

When spring is in the air, user engagement increases 131.7%. Download the Mobile Dating Apps Report to learn more.

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Case Study >> Utility

How MFour Increased User Engagement by 157%

Get the case study and find out how campaigns optimized for post-install actions led to increased survey engagement for MFour.

Testimonials

Liftoff Understands My Goals and Helps Me Reach Them

Working with partners who truly understand the industry is key for MileIQ’s mobile growth.

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Events >> Webinar

How to turn your Entertainment App into a Revenue Machine: FanDuel and Smule

Learn how leading entertainment app marketers build a highly engaged mobile user base.

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Testimonials

Why marketers choose Liftoff

Mobile marketers love working with Liftoff. Check out what some of our clients have to say about their experience with us.

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Events >> Webinar

Unlocking Finance Apps: How Marketers Drive Growth and Revenue

Marketers from Acorns and Activehours share strategies that accelerate mobile growth.

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Case Study >> Finance

How Acorns Increased App Registrations by 36.5%

Lookalike targeting helped the leading investing app acquire more quality users. Download the case study to learn more.

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Case Study

How SeatGeek Increased Mobile Ticket Sales by 12.7%

The event ticketing app saw an immediate lift in ticket sales with native ad campaigns. Download the case study to find out how.

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Downloads >> Report

2016 Mobile Finance Apps Report

Download the Mobile Finance Apps Report and get the latest industry insights and benchmarks.

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Testimonials

Liftoff Helps Me Acquire My Ideal Mobile User

Lookalike targeting is critical to the success of MileIQ, the top-grossing mileage tracking app.

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Events >> Webinar

Delivering ROI on Your Mobile Investment

Learn what savvy mobile marketers are doing to monetize and scale quality mobile users.

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Downloads >> Report

Q3 2015 Mobile App Engagement Index

Get the mobile CPA benchmarks and conversion rates from Q3 2015. Download now.

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Events >> Webinar

Unlocking Your App Installs with Mobile Re-engagement

Learn the strategies that MileIQ uses to activate new mobile users and keep them engaged.

Nominate a Mobile Hero

Mobile Heroes

We’re Looking for Mobile Heroes

If you know an expert mobile marketer, we want to meet them. Nominate a friend, colleague, or yourself to be featured as the next Mobile Hero.

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Downloads >> Guide

Guide to Marketing Non-Gaming Apps (Fall 2015)

Get the latest strategies and best practices in marketing non-gaming apps.

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Testimonials

Liftoff Delivers High Quality Dating App Subscribers

Zoosk wants subscribers, not just installs. Liftoff helps the top-ranked dating app continue growing.

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Testimonials

Liftoff Allows Me to Diversify My User Acquisition Efforts

FutureAdvisor knows that diversification is critical to business growth, and Liftoff helps them achieve it.

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Testimonials

Liftoff Helps Me Engage with High Quality Users

LifeLock uses Liftoff to identify their best customers and acquire new users with CPA-optimized campaigns.

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Events >> Webinar

How Top Marketers Prepare for the Holiday Rush

Mobile Marketers from Touch of Modern and SeatGeek share their strategies for growing a mobile business during the holidays.

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Video

Pay for Actions, Not Installs

Learn how CPA-optimized user acquisition campaigns are changing the way mobile businesses grow.

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Events >> Webinar

Beyond the Install: From Acquisition to Re-engagement

Learn how expert mobile marketers increase user retention and app engagement rates.

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Video

How Liftoff Drives Installs that Convert

Learn how Liftoff goes beyond the install to help you acquire highly engaged app users.

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Case Study

How Tophatter increased mobile auction sales by 235%

Download the case study to see how CPA-optimized user acquisition campaigns drive mobile sales growth for the auction app.