2020 Mobile Gaming Apps Report
Download the 2020 Mobile Gaming Apps Report for the latest user acquisition trends and benchmark for gaming apps.
With Non-Personalized Traffic, Murka’s ROAS Increased by 3%
By testing Liftoff’s new traffic source, Murka was able to boost UA performance across its app portfolio. Learn more.
Raise Your Game: Insights to Drive Downloads that Convert
Discover tried and tested strategies for driving installs and generating revenue from app marketing experts at Snapchat, Wooga and Belka Games!
CPMs Decreased 62.69% When IMVU Ran Non-Personalized Ad Campaign
IMVU, the world’s largest avatar-based social networking app, turned to Liftoff to try our latest form of inventory: non-personalized traffic. Learn more.
UA Performance on iOS 14
Can non-personalized traffic outperform IDFA traffic? Take a look at LAT vs IDFA traffic performance as we share campaign set-ups prior to the release of iOS 14.
Mobile Presence Podcast – IQ Option
Kate Varadinova, Head of Mobile Media Buying at IQ Option, shares smart advice to help you design a post-install events map suitable for your product and sure to save your money on user acquisition.
What Liftoff Does
We use unbiased ML to help you find all the best users for your app. Watch this one minute video to learn more.
Mobile Presence Podcast – GCash
AJ Wang, Mobile App User Acquisitions, Performance Marketing at GCash, shares how marketers can harness ad tech to excel in their efforts and optimize campaigns.
Mobile Ad Performance Tracker
The Mobile Ad Performance Tracker records weekly changes across several key mobile ad performance KPIs.
Mobile Hero Comics
Read Issue #5: Dr. Data and the Privacy Panic. Dr. Data, leader of the evil Social Network, will stop at nothing to own all of the world’s data, sell it to the highest bidder, and destroy CCPA and GDPR.
Join the Mobile Heroes Slack Community
Become a member of the largest community of app marketers, connect and learn from each other.
Pay for Actions, Not Installs
Learn how CPA-optimized user acquisition campaigns are changing the way mobile businesses grow.
Guide to Marketing Non-Gaming Apps (Spring 2016)
Download the guide to get mobile growth advice from 10 successful non-gaming app marketers.
How MFour Increased User Engagement by 157%
Get the case study and find out how campaigns optimized for post-install actions led to increased survey engagement for MFour.
How Acorns Increased App Registrations by 36.5%
Lookalike targeting helped the leading investing app acquire more quality users. Download the case study to learn more.
How SeatGeek Increased Mobile Ticket Sales by 12.7%
The event ticketing app saw an immediate lift in ticket sales with native ad campaigns. Download the case study to find out how.
Guide to Marketing Non-Gaming Apps (Fall 2015)
Get the latest strategies and best practices in marketing non-gaming apps.
How Tophatter increased mobile auction sales by 235%
Download the case study to see how CPA-optimized user acquisition campaigns drive mobile sales growth for the auction app.
