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Blog GameRefinery, Gaming, Performance Marketing
Introducing Liftoff and Singular’s 2025 Casual Gaming Apps Report
Report Creative, GameRefinery
2025 Mobile Ad Creative Index
Insights from our Mobile Heroes
Blog Creative, GameRefinery
Introducing Liftoff’s 2025 Mobile Ad Creative Index
Blog AppRefinery
Beyond the Game: What to Expect From Consumer Apps in the Rest of 2025
Blog Machine Learning, Performance Marketing
Unlocking Smarter Spend: How Unattributed Postbacks Power More Efficient Advertising
Podcast Awards, GameRefinery
Episode 63: Award-Winning Insights - Our 2025 Mobile Appdev Awards Winners
Event
AGS São Paulo 2025
Event
Mobile Growth Summit Canada 2025
Blog GameRefinery, Gaming
Analyst Bulletin: Mobile Game Market Review May 2025
Blog Creative, Q&A, Re-engagement, User acquisition
Streamlining Creative Workflows: Insights into Liftoff’s Creative Lab
Blog GameRefinery, Gaming
How Metacore Scaled Merge Mansion With a Stellar Live Event Strategy
Event
AGS 100 Berlin 2025
Event
Gamesforum Hamburg 2025
Podcast
Got a Minute? Help Us Make the Mobile Games Playbook Even Better
Case Study In-App Bidding, Non-Gaming, SDK
FotMob Boosts Fill Rate and eCPM with Liftoff’s In-Line Ads
Case Study In-App Bidding, Non-Gaming, SDK
365Scores Reaches New Revenue Record with Liftoff Monetize
Blog GameRefinery, Gaming
Analyst Bulletin: Mobile Game Market Review April 2025
Report GameRefinery, Gaming, User acquisition
2025 Casual Gaming Apps Report
Event
Teeing Up Tech
Blog AppRefinery, GameRefinery, Machine Learning, Performance Marketing, User acquisition
Liftoff Intelligence Services: Actionable Insights for Smarter Mobile Growth
Webinar In-App Bidding, Machine Learning, Non-Gaming, SDK
Diversifying Revenue Streams: Modern Monetization Strategies for Consumer Apps
Blog Non-Gaming
Maximizing Conversions and ROI: Key Insights from Liftoff’s Non-Gaming Ad Monetization Trends Report
Blog Mobile Heroes
MAU Vegas 2025: Where to Connect with Your Industry Friends
Event
Women in Mobile KPI-n It Real
Event
Donut Speak
Event
MAU 2025
Event
2025 Mobile AppDev Awards
Blog GameRefinery, Gaming
Analyst Bulletin: Mobile Game Market Review March 2025
Webinar AppRefinery, Non-Gaming
From Tasks to Loyalty: Rewarded Play Tactics That Drive Results
Blog AppRefinery, Non-Gaming, Testing
Webinar Recap: How To Drive User Engagement For iGaming Apps
Case Study In-App Bidding, Non-Gaming, SDK
Bitsmedia Optimizes Ad Revenue While Enhancing User Experience with Liftoff
Blog Machine Learning, Performance Marketing, User acquisition
Smarter Spending, Stronger Results: The Power of Dynamic Impression Pacing
Event
AppsFlyer MAMA São Paulo 2025
Event
BiS SiGMA Americas 2025
Event
AppsFlyer MAMA Mexico 2025
Blog Accelerate, Creative, GameRefinery, Performance Marketing, User acquisition
Strategies to Keep Your Game on the Leaderboard
Event
Digiday Publishing Summit 2025
Podcast
Episode 62: Profit From Play - The Top Monetization Trends in the Mobile Games Market
Event
Game Dance Connect
Report Performance Marketing, User acquisition
2025 App Marketer Survey
Blog Performance Marketing, User acquisition
The Results Are In! Findings From Our 2025 App Marketer Survey
Blog Creative, User acquisition
Webinar Recap: Talking Creative Formats That Win With Liftoff’s Deanna Ulrich
Event
GDC SF 2025
Event
SBC Summit Rio 2025
Event
Happy Hour Galera
Blog AppRefinery, Performance Marketing
Introducing AppRefinery: Liftoff’s Exclusive Platform for Consumer App Insights
Event
AGS LA 2025
Blog App-to-web, Performance Marketing, User acquisition
Unlocking iGaming Success: Navigating Programmatic Advertising Challenges
Event
AppsFlyer MAMA San Francisco 2025
Case Study In-App Bidding, Non-Gaming, SDK
Moovit Boosts Ad Revenue with Liftoff Monetize’s In-Line Ads
Blog Non-Gaming
Webinar Recap: Busting Ad Monetization Myths in Non-Gaming Apps
Webinar AppRefinery, Non-Gaming
Unlock the Secret to Winning Big: Driving User Engagement in iGaming
Podcast GameRefinery
Episode 61: Looking Forward - What We Expect to Dominate Mobile Gaming in 2025
Event
ICE Barcelona 2025
Blog Creative, GameRefinery, User acquisition
How to Harness User-Generated Content for Effective User Acquisition
Report Non-Gaming
2025 Non-Gaming Ad Monetization Trends Report
Blog Non-Gaming
Just Arrived! Liftoff’s Non-Gaming Ad Monetization Trends Report
Webinar SKAdNetwork
iOS Measurement 101: iOS SKAN Campaign Set Up
Blog Gaming, User acquisition
7 Insights From Our Q&A With Rovio’s Kentaro Sugiura and Liftoff’s Christie Crable
Podcast GameRefinery
Episode 60: Mobile Gaming in 2024 - Exploring the Top Trends That Dominated the Year
Blog App-to-web, Performance Marketing, User acquisition
2025 UA Planning: Incorporating Non-Traditional Targeting and Optimizations
Blog SKAdNetwork
What Happened to SKAN 5? Breaking down Apple’s AdAttributionKit
Blog Brand Marketing, Brand Safety, User acquisition
Unlocking the Power of Mobile App Supply for Brand Advertisers: A Deep Dive into the Vungle Exchange
Blog Accelerate, Performance Marketing, Re-engagement, User acquisition
Maximizing Campaign Effectiveness with Device Language Targeting
Case Study Creative, User acquisition
Binance Beats D7 ROAS Goals by 30% in Key Markets
Blog Gaming
Analyst Bulletin: Mobile Game Market Review October 2024
Report Accelerate, User acquisition
The Mobile Marketing Guide for Streaming Apps
Blog Accelerate, User acquisition
Grow Your Streaming Audience With Liftoff & Kochava’s New Guide
Blog Gaming, User acquisition
How Chinese Game Developers Can Grow Their Gaming Apps Overseas
Blog Finance
How to Boost User Engagement for Finance and Crypto Mobile Apps
Podcast GameRefinery
Episode 59: Going Global - How Chinese Gaming Apps can succeed on the global stage
Webinar Machine Learning, Non-Gaming
Busting Ad Monetization Myths in Non-Gaming Apps
Webinar GameRefinery
Unlocking Growth with IP Collaborations: LiveOps Success Stories and Future Trends
Blog Awards, Company
Performance Index 17: Liftoff Takes Home Dozens of Top 10 Accolades
Blog Finance, Privacy, Re-engagement
10 Key Takeaways From Our State of Re-Engagement and Emerging Trends Webinar
Blog Gaming
Analyst Bulletin: Mobile Game Market Review September 2024
Blog Machine Learning
Introducing Cortex, Liftoff’s Next-Generation ML Platform
Webinar Creative, User acquisition
Creative Formats That Win
Case Study Non-Gaming, SDK
Audiomack Increased Revenue Per Request by 50% with App Open Ads
Blog Creative, Performance Marketing, User acquisition
Unlocking Creative Success: Insights from Liftoff’s Creative Studio for Non-Gaming Consumer Apps
Podcast Creative, User acquisition
Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA
Webinar Creative, User acquisition
Tapping Motivations: Designing Apps that Resonate With Users
Blog Gaming
Analyst Bulletin: Mobile Game Market Review August 2024
Event
Maximize Customer Lifetime Value Workshop
Blog Gaming
Breaking Down the Biggest Trends Shaping the Mobile Gaming Landscape
Event
Gamesforum London 2024
Event
UA Society Summit 2024
Webinar
State of Re-engagement and Emerging Trends
Webinar Finance, User acquisition
Cashing In: Boosting User Engagement for Finance & Crypto Apps
Blog Awards, Company
Liftoff Makes It Eight Straight Inc. 5000 Fastest-Growing Private Companies List Rankings
Blog Gaming
Analyst Bulletin: Mobile Game Market Review July 2024
Blog Company, Creative, Product
Introducing Liftoff Exclusive Ad Formats
Event
AGS San Francisco 2024
Blog User acquisition
How Consumer Apps Are Winning the Competition for Time and Attention
Blog Machine Learning, Performance Marketing
AI and ML in Ad Tech: Understanding the Key Differences
Blog Gaming, Performance Marketing
The Casual Gaming Insights Mobile Marketers Need to Know in 2024
Case Study Creative, User acquisition
Bigo Sees 20% Lower CPI and 12% Higher IPM with Liftoff UGC
Podcast GameRefinery, Gaming
Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive
Report Accelerate, User acquisition
2024 Guide to Growing Chinese Gaming Apps Overseas
Blog Gaming, User acquisition
Ready to Go Global? Download Our Guide to Growing Chinese Gaming Apps Overseas
Blog Performance Marketing, SKAdNetwork
Webinar Recap: Learning About Source Identifiers and SKAN
Blog Gaming
Analyst Bulletin: Mobile Game Market Review June 2024
Event
ChinaJoy 2024
Blog Performance Marketing, SKAdNetwork
What Is SKAdNetwork and How Does It Impact Mobile Marketing?
Blog Creative, Generative AI
Webinar Recap: Generative AI in Mobile Ad Creatives
Podcast Gaming, Generative AI, User acquisition
Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Blog Gaming
Analyst Bulletin: Mobile Game Market Review May 2024
Event
AGS São Paulo 2024
Event
Appsflyer MAMA São Paulo
Event
Appsflyer MAMA México
Blog Gaming
Analyst Bulletin: Mobile Game Market Review April 2024
Blog Gaming, Performance Marketing
6 Ad Formats to Take Your Mobile In-Game Advertising to the Next Level
Podcast GameRefinery, Gaming
Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market
Webinar
Generative AI in Mobile Ad Creatives
Webinar User acquisition
Competition For Time and Attention - Enhancing User Engagement
Webinar
iOS Acquisition Deep-dive
Blog Creative, Generative AI
5 Ways to Boost Creative Performance With Generative AI
Report GameRefinery, Gaming, User acquisition
2024 Casual Gaming Apps Report
Blog GameRefinery, Gaming, User acquisition
Introducing Liftoff’s 2024 Casual Gaming Apps Report
Blog Gaming
Analyst Bulletin: Mobile Game Market Review March 2024
Blog GameRefinery, User acquisition
Understanding Gamification, Player Motivations, and Their Impact on Mobile UA
Podcast GameRefinery, Gaming
Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners
Case Study Accelerate, Gaming, User acquisition
Zupee Sees 15% Higher ROAS Through Programmatic Advertising With Liftoff
Blog Company, GameRefinery, Product
Audience Engagement Insights for the Full Mobile Ecosystem
Blog Gaming
Analyst Bulletin: Mobile Game Market Review February 2024
Blog Mobile Heroes
We Want You at Mobile Apps Unlocked 2024
Event
Ladies Who Lead Mobile Mixer
Event
Liftoff Experience Sphere
Event
Behind Closed Apps
Blog Awards
Discover the Winners of the 2024 Mobile GameDev Awards
Blog Performance Marketing, Privacy, User acquisition
FAQ on the Digital Services Act (DSA)
Blog Gaming, Performance Marketing
Celebrate International Women’s Day With 11 Insights From Women in Mobile Gaming
Blog Awards, Company
Liftoff Recognized as a Top Ad Network in 2024 Singular ROI Index
Report Accelerate, Creative, User acquisition
2024 Mobile Ad Creative Index
Blog Creative, User acquisition
Get It Now! Liftoff’s 2024 Mobile Ad Creative Index
Webinar GameRefinery, Gaming
Maximizing Player Engagement and Retention with Live Events
Blog Gaming
Analyst Bulletin: Mobile Game Market Review January 2024
Webinar
Unraveling the Future and Revenue Potential of Mobile Banner Ads
Webinar
Women in Mobile: Shaping Careers & Future of Tech
Blog Creative, Generative AI
Mastering Ad Creative in 2024: Optimizing, Testing, Generative AI, and Key Trends
Event
PGC SF 2024
Blog Awards, Gaming
Announcing the 2024 Mobile GameDev Awards
Event
2024 Mobile GameDev Awards
Blog Product, SDK
Liftoff Upgrades Vungle SDK With Open Measurement SDK Certification
Event
AGS LA 2024
Blog Privacy, Product, SDK
Adapting to Privacy Changes: Our Approach to Google's Transparency Consent Framework and Apple's Privacy Manifests
Blog Mobile Heroes, Performance Marketing
19 Tips and Tricks From Liftoff’s 2023 Mobile Heroes
Podcast GameRefinery, Gaming
Episode 53: Predicting the Biggest Mobile Game Trends in 2024
Blog Performance Marketing
Take Your Mobile Marketing to the Next Level With Liftoff’s 2023 Reports and Guides
Webinar
Creatives that Convert: Mastering Creative Optimization in 2024
Case Study Accelerate, Shopping, User acquisition
Incrementality Testing Shows 20% Install Uplift for Delivery Hero in LATAM
Report Accelerate, User acquisition
2024 App Marketer Survey
Blog Performance Marketing, User acquisition
It’s Here! Liftoff’s Newest App Marketer Survey
Podcast GameRefinery, Gaming
Episode 52: Exploring the Top Five Trends That Dominated 2023
Blog Creative, User acquisition
How to Tap Into Player Motivations and Build Better Playable Ads
Blog Machine Learning, Product
Enhance Your Ad Campaign Performance With Liftoff’s AI-Powered Content-Based Features
Blog Gaming, User acquisition
A Q&A With Product Madness’ Ayse Betul Eser on Her Career in User Acquisition
Blog Creative, Performance Marketing
Unlocking the Power of UGC Creatives With Liftoff Influence
Podcast Gaming, User acquisition
Episode 51: How to Navigate the Evolving Landscape of Advertising and Revenue
Blog Brand Safety
Liftoff’s Vungle Exchange Announces Partnerships for Ad Quality and Brand Safety
Blog Awards, Company
Performance Index 16: Liftoff Ranks 2nd in iOS Gaming, Receives Nearly 100 Top 10 Rankings
Blog Gaming
How Mobile App Developers Boost Engagement With Season-Based Systems
Report Accelerate, Mobile Heroes, User acquisition
2023 Supply Path Optimization Guide
Blog Accelerate, User acquisition
Liftoff’s 2023 Guide to Supply Path Optimization
Blog Gaming
Can You Unlock More and Spend Less by Going Around the App Stores?
Webinar
SKAN 4 Deep Dive, What You Need to Know to Make it Work for Your Business
Blog User acquisition
What the Rise of Hybrid-Casual Games Means for Advertisers
Event
IGDC 2023
Blog Re-engagement
7 Mobile App Re-Engagement Best Practices Proven to Drive Results
Podcast GameRefinery, Gaming
Episode 50: The top 3 trends in the Chinese mobile game market in 2023
Case Study Accelerate, Creative, User acquisition
Co-op Group Outperforms Android & iOS CPA Goals With Liftoff Accelerate
Blog Creative
How Triple-Page Ads Are Delivering a New Creative Experience
Blog Creative, User acquisition
It’s Here! Liftoff’s 2023 Holiday Guide for E-Commerce Apps
Report Accelerate, Mobile Heroes, Shopping, User acquisition
2023 Holiday Guide for E-Commerce Apps
Blog Machine Learning, Product
How Accelerate’s ML Models Uniquely Capture GameRefinery Data to Improve Campaign Performance
Blog Re-engagement
Why Android Re-Engagement Matters, Now More Than Ever
Podcast GameRefinery, Gaming
Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile
Event
Under the Sea: AGS SF Happy Hour
Podcast GameRefinery, Gaming
Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep
Event
Midtown Mixer with Liftoff, DoubleVerify, and Taboola
Blog Company
Liftoff Celebrates Women’s Equality Day With New Employee Resource Community “LiftUp Women+”
Blog Creative, User acquisition
4 Takeaways About the Future of Ad Creative from the Israel Mobile Summit
Podcast Gaming
Mobile Games Playbook, Episode 47: Breaking boundaries - How women can reshape the games industry with Zynga
Webinar
Subscription App-ssential Insights for Attracting & Retaining Customers
Blog Awards, Company
For the 7th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List
Case Study Gaming, In-App Bidding, SDK
MagicLab on in-App Bidding and Leveraging Monetize to Increase Revenue on Android From Banner Ads
Podcast GameRefinery, Gaming
Mobile Games Playbook, Episode 46: Unveiling the Top 3 Mobile Game Studio Secrets for Engaging Live Events
Case Study GameRefinery, Gaming
How GameRefinery Helped Ubisoft Find The Right Social Features
Webinar Creative, User acquisition
Power Up Your Gaming Creative: Trends to Win Users and Boost Conversions
Report Mobile Heroes, User acquisition
2023 The State of App Marketing for Subscription Apps
Blog Mobile Heroes, User acquisition
Out Now! The State of App Marketing for Subscription Apps 2023
Event
Chinajoy 2023
Blog
How to Leverage Banner and Native Ads to Maximize Your App’s Revenue
Case Study GameRefinery, Gaming
Lars Schmeller of Lotum on Using GameRefinery to Guide Their Product Decisions
Webinar
Using Generative AI Tools to Power Mobile Marketing Strategy
Report Accelerate, GameRefinery, Gaming
2023 Midcore Gaming Apps Report
Blog Accelerate, GameRefinery, Gaming
Out now! 2023 Midcore Gaming Apps Report
Podcast GameRefinery, Gaming
Mobile Games Playbook, Episode 45: From Student to Game Developer - How Investing in Young Talent Can Transform the Industry
Event
AGS São Paulo 2023
Webinar
Playing for Keeps: Trends and Strategies to Acquire and Retain Casual Game Players
Event
Vegas Golden Hour
Blog Accelerate, GameRefinery, Gaming
3 Must-Know Changes to Mobile Game Player Motivations in 2023
Event
Poolside ParTee
Event
Women in Mobile Marketing Masters Brunch
Blog
Liftoff Is Coming to Mobile Apps Unlocked 2023
Report Accelerate, GameRefinery, Gaming
2023 Casual Gaming Apps Report
Blog Accelerate, GameRefinery, Gaming
Out now! 2023 Casual Gaming Apps Report
Webinar
How To Create Ads That Convert, Portuguese
Webinar
How To Create Ads That Convert (Spanish)
Event
MAU 2023
Other
Data Visualization: Where Do Gaming Installs Come From?
Blog Accelerate, Creative, User acquisition
7 Playable Ads Best Practices for Mobile Apps
Blog Accelerate, App-to-web, Product
Programmatic’s Secret Weapon to Boost Brand Engagement
Blog Accelerate
Why Gaming Traffic Could Be Key To Scaling Your Non-Gaming App
Blog Accelerate, App-to-web, Product, ROAS Optimization
From Click to Customer: The Best Way to Maximize Your Mobile Revenue
Blog Creative, User acquisition
5 Creative Advantages of Long-Form Mobile Video Ads
Blog Creative
3 Things Successful Ad Designers Do to Stay Ahead of the Curve
Blog Accelerate, App-to-web, Product, User acquisition
No App, No Problem! The Easiest Way To Drive Quality Traffic To Your Mobile Website
Case Study Accelerate, App-to-web, Product, User acquisition
Accelerate Helps Education Website Hit Aggressive UA Goals with App-To-Web
Blog Awards, Company
Liftoff Recognized as Top Ad Network in 2023 Singular ROI Index
Report Accelerate, Creative, User acquisition
2023 Mobile Ad Creative Index
Blog Accelerate, Creative, User acquisition
Out Now! Liftoff’s 2023 Mobile Ad Creative Index
Case Study In-App Bidding, SDK
Impulse sees revenue from Liftoff Monetize grow 3x by moving to in-app bidding
Blog Brand Safety
How App-Ads.txt Earns Publishers More Revenue & Drives Down Mobile Fraud
Blog Accelerate, LTV, Product, User acquisition
The Best Advertisers Don’t Buy on D7 ROAS: A Q&A With PM Venkat Akkinepally
Blog Accelerate, Gaming, User acquisition
Korean App Marketer Confidence Remains Stable, Survey Finds
Webinar
Winning with UGC and Live Action Creatives
Blog Accelerate, App-to-web, Product, User acquisition
4 Strategies for Mobile Marketers in a Privacy-Centric World
Case Study
Green Panda Increases ARPDAU With In-App Bidding From Liftoff Monetize
Case Study Accelerate, Creative
ROAS Optimization and Multi-Creative Optimization Increases Sales for Magazine Luiza
Blog Accelerate, User acquisition
The 6 Do’s and Don’ts of Marketing Your App in Japan
Blog Accelerate, User acquisition
How App Marketers Are Adapting to a Privacy-First Industry
Case Study Gaming
Naxeex Increases ARPDAU by 5% with Liftoff Monetize In-App Bidding
Blog Accelerate, User acquisition
2022 App Marketer Survey: Solutions to Privacy Challenges
Blog Accelerate, Gaming
Casual Gaming Apps Dominate the Japanese Gaming Market
Report Accelerate, User acquisition
2022 App Marketer Survey
Blog Accelerate, User acquisition
Out Now! Liftoff’s 2022 App Marketer Survey
Blog Accelerate, Dating
Post-COVID, Dating App Engagement in Japan Is on the Rise
Blog Gaming, Product, SDK
Liftoff Monetize in-app bidding available in open beta with Google AdMob
Report Accelerate, User acquisition
Japan Mobile App Trends 2022
Blog Accelerate, User acquisition
Out Now! Liftoff and Adjust’s Japan Mobile App Trends 2022
Webinar Gaming
Mobile Game Marketing: Trends and Strategies for Marketers to Grow Their Games
Webinar Finance
All About the Money: The Future of Finance & Fintech Apps
Blog Awards, Company
Performance Index 15: Liftoff Receives Top 10 Accolades in Dozens of Categories
Blog Company
3, 2…ONE LIFTOFF
Blog Accelerate, LTV, Product, User acquisition
Say Goodbye to Proxies and Hello to LTV Optimize
Blog
Out Now! Liftoff’s 2022 Mobile Finance Apps Report
Blog
A Q&A With Jam City’s Winnie Wen on Casual Gaming
Report
2022 Mobile Finance Apps Report
Blog
How Liftoff Uses Creative Intelligence to Drive ROAS for Puzzle Game Marketers
Blog
A Q&A With Wooga’s Melanie Zimmermann and Vinícius Gerez on Casual Gaming
Blog
Ad Monetization – Key Steps To Get Started
Webinar
The State of Subscription Apps: Subscribing to New Strategies
Blog
Out Now! Liftoff’s 2022 Casual Gaming Apps Report
Blog
A Q&A With Socialpoint’s Danika Wilkinson on Casual Gaming
Blog Accelerate, App-to-web, Product, ROAS Optimization, User acquisition
Why App-to-Web Needs to Be Your Next Mobile Marketing Move
Blog
Is allowlisting helpful for ad campaigns?
Report
2022 Casual Gaming Apps Report
Blog Awards, Company
For the 6th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List
Blog
Driving ROAS Gains with IAA Optimization
Blog
How Liftoff Uses Creative Intelligence to Drive ROAS for Match-3 Game Marketers
Report
What Is App Bidding?
Blog Creative
6 Ways to Wow Users With Your In-App Video Ad Creative
Blog
How Liftoff Uses Creative Intelligence to Drive ROAS for Casual Game Marketers
Blog
What Is SKOverlay?
Webinar
New Growth Strategies for Mobile Shopping Apps
Blog
Out now! Liftoff’s 2022 Mobile Shopping Apps Report
Blog Accelerate, Analytics, LTV, Product, User acquisition
All (LTV) Models Are Wrong, but Some Are Useful
Blog
Jetzt verfügbar! App-Marketing für Abonnement-Apps
Report
2022 Mobile Shopping Apps Report
Report
2022 The State of App Marketing for Subscription Apps
Blog Mobile Heroes, User acquisition
Out Now! The State of App Marketing for Subscription Apps
Blog Creative, Product
The New Standard of Creative Testing: Multi-Creative Optimization
Blog
In-App Bidding Mid-2022, Where Are We At?
Case Study Gaming
Product Madness Grew ad ARPDAU By 11% Using Vungle In-App Bidding on ironSource LevelPlay
Case Study Gaming
Rocket Studio Achieves 99% Fill Rate, Increases ARPDAU by 38% With Vungle In-App Bidding and ironSource LevelPlay
Blog
How to Monetize Apps for iPhone
Case Study Shopping, User acquisition
Liftoff Exceeds ROAS Goals and Boosts LTV for German Retailer
Blog Mobile Heroes, User acquisition
Piyasa Verimliliği Nasıl Güçlendirilir
Blog Analytics, Mobile Heroes
Her Mobil Uygulama Pazarlamacısının İzlemesi Gereken 6 KPI
Webinar Creative, User acquisition
Mobile Ad Creative Webinar: Capturing New Users with Powerful Creative
Blog Company
Driving Liftoff Forward
Event
MAU 2022
Blog User acquisition
Out now! Our Guide to Scaling Mobile Apps Overseas
Blog
The Complete Guide to Contextual Advertising
Blog Company
Liftoff, Vungle and Friends Are Coming Back to Mobile Apps Unlocked
Blog
What Is Contextual Marketing?
Blog Awards, Company
Liftoff Honored As Bronze Stevie® Award Winner In 2022 American Business Awards®
Report User acquisition
2022 Guide to Scaling Mobile Apps Overseas
Webinar Finance
How to Craft a Winning Mobile Fintech Strategy
Blog
4 Contextual Targeting Strategies for the Post-IDFA World
Case Study Accelerate, Gaming
Liftoff Exceeds ROAS goals for Gaming Titan 37GAMES
Blog Company, Q&A
A Candid Chat With the Organizers of Women in Mobile
Blog
Q&A: How Audiomack Reduced Latency and Increased Revenue up to 40% with Vungle In-App Bidding
Blog
4 Examples of Effective Contextual Advertising Tactics
Blog Creative, User acquisition
Out now! Liftoff’s 2022 Mobile Ad Creative Index
Report Creative, User acquisition
2022 Mobile Ad Creative Index
Blog
What Is a Contextual Ad Network?
Blog Mobile Heroes
Tried-and-True Ways to Keep Up with the Ad Monetization Industry
Blog Gaming, User acquisition
Out Now! Liftoff’s 2022 Ultimate Guide to Hypercasual
Webinar Q&A
Women in Mobile: Breaking Bias
Webinar Social
How Social Apps Thrive Beyond the Pandemic
Report Company, Gaming
Hypercasual 2022
Blog Awards, Company
Liftoff + Vungle Take Home Hundreds of Top 10 Honors in AppsFlyer Performance Index 14
Blog Mobile Heroes, User acquisition
Apple Search Ads: Beyond the Best Practices
Blog
How Contextual Targeting Works in Mobile Programmatic Advertising
Blog
The Complete Guide to User Privacy and Ad Targeting on Android
Webinar
The Future of the Web Expert Series
Webinar Q&A
Women in Mobile: Career Growth and Tips to Succeed
Blog Company, User acquisition
For International Women’s Day, Leading Women in Mobile Share Their Advice
Blog Mobile Heroes
How To Future Proof Your Career in Ad Monetization
Blog Company
Building a Unified Brand
Blog
What Is Contextual Traffic on Mobile?
Blog
What Is App Set ID on Android and What Can It Be Used For?
Blog
What Is Android Advertising ID (AAID)?
Webinar Dating, User acquisition
Love Is in the App: Growth Strategies for Dating Apps
Blog
What Is Limit Ad Tracking on Android?
Blog Awards, Company
Liftoff + Vungle Combine for Second-Most Placements in 2022 Singular ROI Index
Blog Mobile Heroes
How to Leverage User Understanding to Power Ad Monetization at Scale
Blog
Ads Personalization on Android: What Marketers Need to Know
Blog Dating, User acquisition
Out Now! Liftoff’s 2022 Dating Apps Report Is Here!
Blog
How to Monetize Apps for Android
Blog Brand Safety, Product
Liftoff Integrates Click Signing with AppsFlyer, Protecting You from Click Spam
Blog Mobile Heroes
Webinar
Maximizing iOS UA: Stats, Trends & Strategy
Blog
The Complete Guide To Mobile Ad Monetization
Blog Gaming, Mobile Heroes
6 Steps to Launching Your Mobile Game
Blog
How Vungle Helps Apps Like TikTok Drive Consistent Global Growth
Blog Mobile Heroes, User acquisition
Beyond ‘The Great Resignation’: How To Be Immediately Effective In Your New Job
Blog User acquisition
7 Tips for a Successful Native Ads Campaign
Blog
The Future of UA: Budget Allocation and Marginal Revenue
Report Dating, User acquisition
2022 Dating Apps Report
Blog Awards, Company
Liftoff Ranked #5 in the 2021 Singapore Best Workplaces™ by Great Place to Work®
Blog Mobile Heroes, User acquisition
21 Lessons From Mobile Heroes 2021
Blog
5 Things We’ve Learned From 10+ Years of Mobile Ad Design
Webinar Gaming, User acquisition
Top Gaming App Marketing Trends Moving into 2022
Webinar Creative, Gaming
Creative Strategies for Gaming Apps
Report
2021 Mobile Game Video Ads Analysis
Blog Gaming, Mobile Heroes
How New App Features Attract Users for Pokerist
Blog
The Future of UA: Attribution and Its Ongoing Disruption
Blog Creative, Mobile Heroes
Making Ad Creative the Core of Your Mobile Marketing Strategy
Blog Creative, Mobile Heroes
The Core Pillars Of Creative Testing & How To Apply Them
Blog LTV
App Subscriptions: How Much Can Publishers Earn?
Webinar Gaming
Beating the Odds: How to Effectively Market Social Casino Apps
Webinar Gaming
Beating the Odds, How to Effectively Market Social Casino Apps
Case Study Gaming, User acquisition
Vizor Exceeds KPIs on Amazon With Vungle, Increases Spend by Over 80% Y-o-Y
Case Study ROAS Optimization
Global Video Streaming Service Hits Bold CPA Target
Blog Awards, Company
Liftoff Named in Inc.’s Inaugural Best-Led Companies List
Blog Mobile Heroes, User acquisition
Following Your Hunches in Performance Marketing
Blog Mobile Heroes, User acquisition
7 Skills UA Managers Need to Succeed in 2021 (and Beyond)
Blog Mobile Heroes, User acquisition
Семь навыков, необходимых менеджерам по привлечению пользователей в 2021 году
Blog Testing, User acquisition
Quick User Acquisition Tips to Start Testing Today
Blog Mobile Heroes, User acquisition
Part 2: Mastering YouTube Influencer Marketing for Mobile Apps
Blog Testing, User acquisition
Советы для эффективного тестирования
Case Study Gaming, ROAS Optimization
Liftoff Exceeds MOBEE’s ROAS Goal by +7%
Blog Q&A, User acquisition
Winner Takes All: An Expert’s Strategies For Social Casino Success
Blog Gaming, User acquisition
Out Now! Liftoff’s 2021 Social Casino Gaming Apps Report Is Here
Blog Brand Safety, Finance
Mobile Ad Fraud and the Impact on Finance Apps
Blog Brand Safety, Finance
Мошенничество в мобильной рекламе и его влияние на финансовые приложения
Report
2021 In-App Ad Placement Revenue Report
Webinar Finance
Marketing Crypto: How to Build Trust in Your App
Blog
How Vungle Uses Aesthetic-Based Ad Targeting to Overcome Privacy Challenges
Blog Gaming, User acquisition
Как вывести в топ гиперказуальную игру
Blog Gaming, User acquisition
How to Hit the Top Charts with Your Hyper-Casual Game
Blog Mobile Heroes, User acquisition
Мобильный маркетинг в Восточной Европе: что нужно знать
Blog Mobile Heroes, User acquisition
Рост без IDFA с положительным ROAS: как приложение Impulse вошло в топ-20 самых скачиваемых iOS приложений в США
Blog Mobile Heroes, Re-engagement
5 Questions to Ask Before Starting a Retargeting Campaign
Blog Mobile Heroes, Re-engagement
5 вопросов помогающихto запустить кампанию ретаргетинга
Blog Creative, Mobile Heroes
6 советов для эффективной рекламы
Blog Mobile Heroes, User acquisition
Scaling Without IDFA and Staying ROAS Positive: How Impulse Became the 20th Most Downloaded iOS App in the U.S.
Blog Creative, Mobile Heroes
6 Insider Tips to High-performing Ads
Blog Mobile Heroes, User acquisition
App Marketing in Eastern Europe: What You Need to Know
Blog LTV
The Future of UA: Where Does LTV Modeling Go From Here?
Report Gaming, User acquisition
2021 Social Casino Gaming Apps Report
Blog Analytics, Product
Introducing Scaled Metrics, a More Accurate Representation of iOS Performance Under ATT
Blog
Mobile App Ad Revenue: How Much Can Developers Make?
Blog Company, User acquisition
Liftoff & Vungle to Form Leading Independent Mobile Growth Platform
Case Study User acquisition
Just Eat Takeaway.com Increase Number of New Customers and Decrease CPA by 28%
Webinar Shopping, User acquisition
Shop ‘Til They Drop, UA Tips for Shopping Apps – SEA
Blog
The Complete Guide to iOS 14+ User Privacy and Ad Targeting in the Post-IDFA World
Case Study Social
Liftoff Helps Bigo Live Reach Over 30% D2 Retention Rates
Case Study Gaming
Tokyo Tsushin’s Hyper-Casual Game ‘Save them all’ Improves eCPM 166% With Vungle
Blog Mobile Heroes, User acquisition
Part 1: Mastering YouTube Influencer Marketing for Mobile Apps
Blog
The Future of UA: What Is Incrementality and Why Does It Matter?
Webinar Shopping, User acquisition
Shop ‘Til They Drop, UA Tips for Shopping Apps – EMEA
Webinar Shopping, User acquisition
Shop ‘Til They Drop, UA Tips for Shopping Apps
Blog Company, Mobile Heroes
Mobile Heroes Program Expands into Germany
Blog Mobile Heroes, User acquisition
Pre-qualifying Users When Targeting Becomes Less Granular
Podcast Mobile Heroes, User acquisition
Mobile Heroes Uncensored Podcast – 7Mind
Blog Mobile Heroes, User acquisition
Mobile App Marketing Trends in Germany
Blog Creative, Mobile Heroes
Level Up Your Creative Strategy With 6 Game Changers
Blog Mobile Heroes, User acquisition
How Do App Marketers in Germany Build Their Apps?
Blog
What Is App Bidding? The Complete Guide to Programmatic Ad Monetization
Blog Creative, User acquisition
How Do You Optimize Creatives in a Post-ATT World?
Blog
GDC Recap: F2P Ad Placement Takeaways From Analyzing 150 Creatives and 6B Impressions
Blog Shopping, User acquisition
The 2021 Mobile Shopping Apps Report is Live!
Blog Mobile Heroes, User acquisition
A Perfect Match. How to Run UA and Engagement Together.
Case Study
Polaris Office Increased iOS Ad Revenue by 700% With Vungle
Webinar User acquisition
State of iOS UA: Stats, Trends, and Strategy
Blog
5 Questions Every CEO Should Be Asking Their Mobile App UA Lead Post-iOS Privacy Changes
Blog
What Is Probabilistic Attribution? (And Every Other iOS 14 Question You Were Afraid to Ask)
Blog Awards, Company
For the 5th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List
Blog
What Is Identifier for Advertisers (IDFA) on iOS?
Blog Accelerate, Product
Explaining the Learning Phase
Report Shopping, User acquisition
2021 Mobile Shopping Apps Report
Blog
Why iOS 15 Changes Everything for Data Science Teams Using SKAdNetwork
Blog
VentureBeat: Apple’s IDFA Changes Are Already Changing Game Design and Monetization
Blog Mobile Heroes, User acquisition
How to Scale Your Campaigns in Global Markets
Blog
What Is Contextual Ad Targeting?
Case Study Gaming, ROAS Optimization
Liftoff Helps Triwin Achieve Consistent ROAS Performance of 76%
Blog Company
Liftoff Employee Spotlight: Olga Shipunova, Customer Success Manager in London
Blog Mobile Heroes, User acquisition
Trust, Over-Communication & Fewer Meetings. How to Manage a Remote UA Team.
Case Study Gaming
ZiMAD Increased Windows' ARPDAU by 133% With Vungle's Contribution
Report
Mobile Eats Food Delivery Infographic
Blog Infographics, User acquisition
Mobile Eats: Check Out Our Latest Infographic on Food Delivery Apps
Blog
What Is Limit Ad Tracking (LAT) and How Does It Affect Mobile Marketing?
Webinar Gaming, User acquisition
Unlocking Future Growth for Casual Gaming Apps
Blog
What Is App Tracking Transparency (ATT) and How Does It Affect Mobile Marketing?
Blog Gaming, User acquisition
Out now! 2021 Liftoff Casual Gaming Apps Report
Blog Mobile Heroes, User acquisition
How We Navigated The Pandemic (and iOS 14.5) To Grow Our Client’s Mobile Business
Blog Mobile Heroes, Social
Making the Most of TikTok Ads
Blog Analytics, User acquisition
The Rising Value of First-Party Data in Mobile App Marketing
Blog
AdExchanger: These Apps Will Benefit The Most From Apple’s Pending IDFA Changes
Blog
Android Ad Spend Growth Steals the Spotlight From iOS 14.5
Blog
VentureBeat: Post-IDFA Alliance Finds iOS 14.5 Triggered up to 21% Growth in Android Ad Spending
Case Study Finance
This fintech got an incredible 62% increase in activations
Blog Company, User acquisition
14.5 Days After iOS 14.5: An Early Look at the Impact on Mobile Advertising
Case Study
How Zedge Used Vungle’s Ad Format Variety and Massive Scale to Drive Revenue
Blog Awards, Company
Inc. Magazine Ranks Liftoff on Best Workplaces 2021 List
Report Gaming, User acquisition
2021 Casual Gaming Apps Report
Webinar Gaming, User acquisition
Post-IDFA UA Strategies for Casual Gaming Apps
Blog Mobile Heroes, Testing
A Methodical Approach to Testing New Media Partners
Case Study Re-engagement
Retargeting Improvements For This E-Commerce Brand Led to a Week-on-Week D7 ROAS Increase of 25%
Blog
How to Create the Best Ad Creative
Blog
Webinar Recap: Vungle on All Things App Tracking Transparency, SKAdNetwork, and ConversionValue
Blog Awards, Company
Liftoff Honored with 2021 Gold Stevie® Award as “Fastest Growing Tech Company of Year”
Webinar Creative, User acquisition
Ad Creative Strategies on iOS 14.5
Blog Company, User acquisition
It’s iOS 14.5 day!
Blog Gaming, Mobile Heroes
4 Lessons in Marketing Hyper-casual Games
Webinar Accelerate, Finance
Ka-ching! Strategies to Grow & Scale Finance Apps – EMEA
Webinar Accelerate, Finance
Ka-ching! Strategies to Grow & Scale Finance Apps
Case Study Re-engagement
Discover how Bermuda’s ROAS increased 32% in one quarter
Blog
How Automation Solves UA’s Biggest Problems on iOS Today
Blog Finance, User acquisition
Out now! The 2021 Finance App Report is Here
Blog Finance, Mobile Heroes
The Power of Push Notifications
Blog
Mobile Industry Eye: Post-IDFA: Strategies to adopt for future iOS campaign success
Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Wooga
Blog
PocketGamer.biz: 5 Questions to Inspire Great Ad Creative for Mobile Games
Blog Creative, User acquisition
3 ways ad creatives are changing on iOS 14.5
Case Study User acquisition
This QSR Reduced CPAs by 68% in a Single Quarter
Blog
Probabilistic Attribution Does Not Equal Fingerprinting — Here’s How
Blog Mobile Heroes, User acquisition
Developing a Content Strategy to Increase Retention & Conversion
Blog Awards, Company
Liftoff Scores Big on AppsFlyer’s Twelfth Annual Performance Index
Blog ROAS Optimization, User acquisition
How App Marketing is changing on iOS 14.5
Blog Mobile Heroes, User acquisition
How to unlock TV and OTT as a new performance marketing channel
Blog
Mobile Ad Best Practices for Publishers & Advertisers
Blog Company, User acquisition
Performance of Limit Ad Tracking traffic, aka non-IDFA, on iOS
Blog Creative, Mobile Heroes
Winning Creative Strategy: How to Balance Brand and Performance in Mobile Advertising
Blog Company
Liftoff Employee Spotlight: Jongrim Angela Kim, Senior Sales Manager in Korea
Webinar User acquisition
iOS 14 Readiness: How to begin testing with DSPs, SSPs, and MMPs
Webinar User acquisition
iOS14: Mobile Growth in a Post-IDFA Era
Podcast
Mobile Heroes Uncensored
Blog Product, User acquisition
What’s a plist and why should you care?
Blog Re-engagement, User acquisition
What happens to Re-Engagement Post-IDFA?
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Glovo
Blog Analytics, User acquisition
SKAD vs SKAN vs SKAdNetwork: What’s the Difference?
Blog Analytics, User acquisition
Track SKAdNetwork compatible inventory
Blog Product, User acquisition
Liftoff is ready for iOS 14.5. Are you?
Report Accelerate, Finance
2021 Mobile Finance Apps Report
Blog Creative, Testing
Testing and Optimizing Ad Creatives in Google UACs
Webinar User acquisition
Mobile Media Buying & Attribution on SKAdNetwork
Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Wooga
Blog Company, User acquisition
iOS 14.5 is coming soon. The post-IDFA alliance is here to help.
Webinar User acquisition
How Publishers Can Prepare for Apple’s IDFA Change
Blog Mobile Heroes, User acquisition
Building A Growth Marketing Team To Drive Measurable Results
Blog Gaming, Mobile Heroes
Why Developing a Strong Brand Is Important for Your Business
Blog Product, User acquisition
Liftoff Preparing to Run ATT & SKAdnetwork Compliant Campaigns
Blog
2021 Predictions for Mobile Marketing, From Industry Leaders at Vungle
Blog Awards, Company
Liftoff Recognized as Top Media Source on 2021 Singular ROI Index
Blog
Why Only Using SKAdNetwork for Campaign Optimization Is Insufficient
Webinar Creative
Designing Ads for a Post-IDFA World – EMEA
Webinar Creative
Designing Ads for a Post-IDFA World
Blog Mobile Heroes, User acquisition
How to Incentivize New Users and Scale Downloads
Blog Company, Gaming
MyTona Achieved 17% Increase in Day 14 ROAS with Non-Personalized traffic
Blog
What Is eCPM? How To Calculate Effective Cost Per Mille
Blog Creative, User acquisition
Out now! Our 2021 Mobile Ad Creative Index is Here
Blog Awards, Company
Liftoff Recognized on Built In’s “SF Best Places to Work” List
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – 7Mind
Blog Creative, User acquisition
How To Make Great Interactive Ads: The Benefits and Best Practices To Define Your Strategy
Blog
How to Get Advertisers on Your App: A Beginner’s Guide to Mobile Ad Monetization
Blog Analytics, Mobile Heroes
A Step-by-Step Guide to Building In-house Marketing Analytics
Blog Creative, Testing
Nailing Creative Development to Make Your Advertising More Effective
Podcast Accelerate, Mobile Heroes
Mobile Presence Podcast – Big Fish Games
Webinar
How IDFA Changes Will Impact All Marketers
Blog Creative, User acquisition
How to Make the Most of the Humble Banner Ad
Report
Post-Install Events Infographic
Blog Creative, Mobile Heroes
Scale Performance The Right Way: A Great UA Creative Process
Report Creative, User acquisition
2021 Mobile Ad Creative Index
Blog Company
Liftoff Forms Strategic Partnership With Blackstone
Blog Company
Liftoff Employee Spotlight: Jovan Radulovich, Director of IT
Other
Liftoff Virtual Backgrounds
Case Study Gaming, User acquisition
Murka Hits the Jackpot on Windows, Achieving 2X Higher ROAS Than iOS, 3X Higher Than Android
Case Study
Manga-Style Gaming Ads Produced by Vungle Creative Labs Increases Ad Engagements on Manga Bang!
Blog Awards, Company
Liftoff Makes AdExchanger’s 2020 Programmatic Power Players List
Case Study Re-engagement
Joom ROAS Reaches 1,500% with Liftoff Re-Engagement Campaign
Blog
Mobile Banner Ads: An Everlasting Ad Format That Comes in a Small Package
Blog Awards, Company
Liftoff Wins 2020 “Best App Advertising Platform” Award
Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Electronic Arts
Blog Mobile Heroes, User acquisition
What Did App Marketers Make of 2020?
Blog Company
Liftoff Employee Spotlight: Maya Shanmugam, Business Intelligence Analyst
Blog Mobile Heroes, User acquisition
Three’s A Crowd – How To Scale A Growth Team When Your Studio Develops More Games
Blog Analytics, User acquisition
Out now! 2020 Mobile App Trends Report
Blog Awards, Company
Liftoff Ranked 259th Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™
Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – SciPlay
Blog LTV
Why LTV Is Essential for UA, and D7 ROAS Should Be Retired
Blog Analytics, User acquisition
Why Do Cost Metrics Change?
Blog
Webinar Recap: An Inside Look at iOS 14 Preparation
Report User acquisition
2020 Mobile App Trends Report
Blog Mobile Heroes, User acquisition
Stop Playing Tug of War with the Product Team and Start Collaborating
Blog
AdExchanger: Ad Creative And Placement Context Must Work Hand-In-Hand In The Post-IDFA Era
Podcast Mobile Heroes, Social
Mobile Presence Podcast – VSCO
Blog LTV
Why LTV is essential for UA, and D7 ROAS should be retired
Blog Analytics, ROAS Optimization
Are CPMs Correlated With Performance?
Blog Mobile Heroes, User acquisition
How to Market Your App to Gen Z
Blog Brand Safety, Mobile Heroes
The Best of Mobile Heroes: The Fraud Squad
Blog Awards, Mobile Heroes
Congratulations to the Mobile Heroes Awards Show Winners
Blog Company
Liftoff Employee Spotlight: Bastian Winterkemper, Sales Lead in Germany
Webinar Mobile Heroes
Mobile Heroes Awards Show
Webinar Gaming, User acquisition
Scaling UA for Gaming Apps in Southeast Asia and Beyond
Blog Mobile Heroes, User acquisition
The Best of Mobile Heroes: Marketing Channel Guide
Blog Company, Social
22% Lower CPAs When Yubo Ran Non-Personalized Ad Campaigns
Blog Company, Mobile Heroes
Ad Age: How Comic Books Make Mid-level Marketers Into Heroes and Bot Fraud a Fun Topic
Blog Mobile Heroes, User acquisition
The Best of Mobile Heroes: User Acquisition Tips and Tricks
Blog Mobile Heroes, Testing
10 Questions Marketers Should Ask Before Testing A Media Source
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Elevate Labs
Blog Mobile Heroes, User acquisition
The Best of Mobile Heroes: Tips for Launching Your New App
Blog Company
6 Reasons to Bring Humor Into the Workplace
Webinar Accelerate, Gaming
Raise Your Game: Insights to Drive Downloads that Convert
Blog Company, Mobile Heroes
Celebrating 100 Mobile Heroes: Liftoff Kicks Off Mobile Heroes’ 5-Year Anniversary
Blog Mobile Heroes, User acquisition
How I Survived (and Thrived) Running UA at a Mobile App Startup
Blog
Watch Our On-Demand Webinar: Global Market Trends and How to Supercharge Your UA and Monetization
Webinar Accelerate, Gaming
Game On: Latest Trends in Marketing Gaming Apps
Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Jam City
Blog Company
Liftoff Employee Spotlight: Judy Connolly, Marketing Manager in London, UK
Blog Gaming, User acquisition
NEW! 2020 Mobile Gaming Apps Report
Blog Company, Gaming
With Non-Personalized Traffic, Murka’s ROAS Increased by 3%
Blog Mobile Heroes, User acquisition
Improving User Acquisition Through Automation: 3 Things to Automate Right Now
Blog Company
Liftoff Launches in Berlin
Blog Company, Social
CPMs Decreased 62.69% When IMVU Ran Non-Personalized Ad Campaign
Blog Shopping, User acquisition
It’s About Time E-Commerce Marketers Prepare for Christmas
Podcast Finance, Mobile Heroes
Mobile Presence Podcast – IQ Option
Webinar User acquisition
UA Performance on iOS 14 (EMEA)
Webinar User acquisition
UA Performance on iOS 14
Blog Gaming, User acquisition
Gaming Apps Hit New Heights During Lockdown
Blog Mobile Heroes, User acquisition
How to Improve User Acquisition with an In-App Events Map
Case Study Gaming, User acquisition
Bagelcode Finds Opportunities in Windows That Has 150% Higher ROAS Than iOS
Blog
Limit Ad Tracking: What You Need to Know
Blog Re-engagement
Maximize your user LTV with Cost Per Revenue (Now Available for UA and Re-Engagement)
Blog Company
Liftoff Employee Spotlight: Kota Amano, Japan & Korea Country Sales Manager
Podcast Finance, Mobile Heroes
Mobile Presence Podcast – GCash
Blog Company, Mobile Heroes
Supercharge Your Mobile Marketing Skills at the NEW Mobile Heroes Power Hour
Event
Mobile Heroes Power Hour
Blog Company, User acquisition
Liftoff’s Approach to User Acquisition in a Post-IDFA World
Blog Mobile Heroes
3 Fundamentals of Marketing Mobile Apps
Blog Awards, Company
For the 4th Year, Liftoff Makes Fastest Growing Inc. 5000 List
Case Study Gaming
Playrix runs Limited Ad Tracking UA campaign with Liftoff, CPAs decrease
Blog Company, Gaming
Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease
Blog
The optimal usage of ConversionValue in SKAdnetwork
Blog Mobile Heroes
3 Reasons Why I Joined the Mobile Heroes Lunch Club, and You Should Too
Blog Product, User acquisition
Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare
Blog User acquisition
Marketers’ Thoughts on Upcoming Changes to the IDFA
Blog LTV
Why user-level LTV models are essential for post-iOS 14 user acquisition
Report Gaming, User acquisition
2020 Mobile Gaming Apps Report
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Thimble
Case Study Gaming, User acquisition
Peak Teams Up With Vungle to Engage Japan Through Hyperlocalized Creatives
Blog User acquisition
A Holistic Multi-channel Approach for Mobile User Acquisition
Blog Company
Liftoff Employee Spotlight: Jessica Dudley, AdOps Manager
Blog
Probabilistic attribution for iOS 14 — a deeper dive
Blog
iOS14: A proposed solution for the reduced efficacy of deterministic attribution
Webinar User acquisition
How to Define Your App Growth Strategy and KPIs
Webinar Shopping, User acquisition
Reinventing Marketing Strategies for Shopping Apps in SEA
Webinar Accelerate
Influencer Marketing for Mobile Apps
Podcast Dating, Mobile Heroes
Mobile Presence Podcast – The Meet Group
Blog Company
Company Culture in Times of Chaos
Webinar Shopping, User acquisition
Retail Therapy: Marketing Shopping Apps in Today’s Economy
Blog Mobile Heroes
How User-Generated Content Boosts Ad Performance
Podcast Finance, Mobile Heroes
Mobile Presence Podcast – Stash
Case Study Social, User acquisition
TikTok Scores 95% Increase in IPM After Leveraging Vungle Playable+ Ad Formats
Webinar Creative
Designing Ads for TikTok
Case Study
Healthcare App Cashwalk Increases Daily Ad Revenue up to $3K Using Vungle Video Ads
Blog
How to think about including Organic Lift into your ROAS
Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Square Enix
Webinar Accelerate, Gaming
5 Fundamentals of Marketing Your Mobile Game
Webinar Gaming
The Social Casino Special
Podcast Mobile Heroes, Shopping
Mobile Presence Podcast – Rappi
Report Shopping, User acquisition
2020 Mobile Shopping Apps Report
Blog Mobile Heroes
How Making Consumer Insights a Cornerstone of your Strategy Makes You a Better Marketer
Webinar Gaming, User acquisition
Marketing Gaming Apps in Latin America & Beyond
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Realtor.com
Webinar Accelerate, Finance
Show Me the Money – Growth Strategies for Finance Apps
Blog Finance
NEW! 2020 Finance Apps Report
Webinar Accelerate, Finance
Winning Growth Strategies for Finance Apps in APAC
Webinar Creative, User acquisition
Unlocking Mobile UA on TikTok
Webinar User acquisition
How to Market Your App in a Rapidly Changing Mobile Economy
Webinar Brand Safety
Taking the Fight to the Fraudsters
Blog Company
Women at Liftoff: Marlene Arroyo, VP of People Operations
Blog Awards, Company
Liftoff Ranks as #1 DSP in Kochava’s 2020 Q1 Traffic Index
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Hurb
Webinar Q&A
Women in Mobile – Bosses of the Industry
Blog Company
Women at Liftoff: Negin Saei, Controller
Blog Product
What is View Through Attribution and Why Is It Important?
Blog Company, Q&A
Women at Liftoff: Susan Hansen, General Counsel
Blog
How a user acquisition team can save 500 hours a month with automation
Blog LTV
Pitfalls of Modeling LTV and How to Overcome Them
Report Accelerate, Finance
2020 Mobile Finance Apps Report
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Grammarly
Webinar Creative, User acquisition
The Art and Science of Building a Performance Design Team
Blog
8 Tips for Making a Great Playable Ad
Podcast Creative, Mobile Heroes
Mobile Presence Podcast – Playstudios
Blog Creative, User acquisition
NEW! 2020 Mobile Ad Creative Index
Podcast Finance, Mobile Heroes
Mobile Presence Podcast – Current
Report Creative, User acquisition
2020年版 モバイル広告クリエイティブ・インデックス
Blog
For (and against) partnering for your LTV model
Webinar User acquisition
Mobile App Trends – Analysis Of The App Ecosystem
Blog Gaming, Mobile Heroes
Which attribution window is right for your marketing stack?
Podcast Dating, Mobile Heroes
Mobile Presence Podcast – Clover
Blog Mobile Heroes, User acquisition
A Practical Guide to Running a Successful Influencer Program
Case Study Gaming
Liftoff Increases Day 7 ROAS 33.2% for Pixonic Mid-Core Game
Blog Mobile Heroes, Q&A
Q&A with Melissa Lertsmitivanta @Realtor.com
Podcast Mobile Heroes, Shopping
Mobile Presence Podcast – Joom
Blog Mobile Heroes, Q&A
4 Strategies to Simplify Your App Marketing Efforts and Improve Results
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – TelTech
Webinar User acquisition
Best Practices for Marketing an App in Japan
Report User acquisition
《2019移动应用趋势报告》
Podcast Finance, Mobile Heroes
Mobile Presence Podcast – FinAccel
Case Study Gaming
Liftoff & Unity Determine Limited Cannibalization of Ad Spend
Case Study Shopping
Liftoff UA Campaign Increases Activations 297% for Ibotta’s Unique Shopping App
Event
Newtro Night
Podcast Finance, Mobile Heroes
Mobile Presence Podcast – Credit Sesame
Report User acquisition
2019 Japan Mobile App Engagement Report
Blog Company
Liftoff Employee Spotlight: Karl Berta, Head of LATAM Sales
Podcast Brand Safety, Mobile Heroes
Mobile Presence Podcast – TextNow
Event
Tech in Asia
Event
G-Star Korea
Event
ad:tech Tokyo
Event
GTC 2019
Event
Game Daily Connect
Event
App Growth Summit Singapore
Event
Programmatic NYC
Event
White Nights Moscow
Event
MobileOne
Podcast Creative, Mobile Heroes
Mobile Presence Podcast – Ibotta
Event
The Mobile View at Dmexco
Blog Gaming
NEW! 2019 Mobile Gaming Apps Report
Event
A Magical Night at TGS2019
Blog Mobile Heroes
7 Ways to Scale Your Affiliate Program
Webinar Accelerate, Gaming
Marketing Mobile Games – Insider Stories on Scaling Growth
Podcast Mobile Heroes
Mobile Presence Podcast – Groupon
Report Gaming, User acquisition
Mobile Gaming Apps 2019
Blog Company
Liftoff Employee Spotlight: Robert Saunders, Solutions Engineer
Event
Mobile Heroes Jakarta
Webinar Shopping, User acquisition
Marketing Shopping Apps – Strategies from Marketing Experts
Report Shopping, User acquisition
2019 Mobile Shopping Apps Report
Podcast Mobile Heroes
Mobile Presence Podcast – Credit Karma
Blog
Marketing Has Evolved. Has Your Business Evolved With It?
Blog Q&A
Q&A with Gerardo Castillo @Chatbooks
Event
Mobile Growth Europe
Event
DMEXCO
Event
Gamescom
![[Webinar] Marketing Mobile Games: Insider Stories on Scaling Growth](https://cdn-ilbanff.nitrocdn.com/MWEqlTjiRKGrGneCdFpBgWxUqZRLqkQa/assets/images/optimized/rev-41548eb/liftoff.io/wp-content/uploads/2019/06/gaming-webinar-07-1024x535.png)
Event
[Webinar] Marketing Mobile Games: Insider Stories on Scaling Growth
Report User acquisition
2019 Southeast Asia App Engagement Report
Blog Re-engagement
How to Apply Machine Learning to Re-Engage Users and Increase LTV
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – CookApps
Event
App Growth São Paulo
Blog Q&A
Career Growth Tips from Thomas Pan @Twine
Event
Mobile Growth Summit Singapore
Event
ChinaJoy
Event
GMIC Guangzhou
Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – ME2ZEN
Event
App Growth Summit Seattle
Blog Awards, Company
Liftoff Honored As Gold Stevie® Award Winner In 2019 American Business Awards®
Case Study Gaming
How ME2ZEN Increased Purchase Related Events 151%
Webinar Accelerate, Finance
2019 Finance Apps – Trends & Benchmarks
Podcast Accelerate, Mobile Heroes
Mobile Presence Podcast – Huuuge Games
Report Accelerate, Finance
モバイル金融アプリレポート
Webinar Q&A
Live Panel: Women in Mobile
Blog
The 6 Rules of a Hit Puzzle Game
Case Study Re-engagement
How Mytona Re-Engagement Campaign Increased In-App Purchases 569%
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Blinkist
Webinar Brand Safety
Mitigating Mobile Ad Fraud
Podcast Brand Safety, Mobile Heroes
Mobile Presence Podcast – Adjust
Report
2019 Dating App Infographic
Webinar Creative, User acquisition
Mobile Ad Creative Tips and Tricks
Event
Mobile & App Marketing Summit
Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Ludia
Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – DoubleDown Interactive
Event
eTail Asia
Event
Digital Travel APAC
Event
App Ape Awards Tokyo
Other
Join the Mobile Heroes Slack Community
Event
App Growth Summit Berlin
Event
App Marketing Summit
Event
App Growth Summit LA
Event
Pocket Gamer Connects London
Event
Mobile World Congress
Blog Company, Mobile Heroes
Join the Mobile Heroes Slack Community
Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Nexon M
Podcast Dating, Mobile Heroes
Mobile Presence Podcast – Mobile Trend
Blog Mobile Heroes
5 Essential Steps to Marketing an App in Europe (and Other New Markets)
Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Skillz
Webinar User acquisition
Mobile App Engagement | 2018 User Acquisition Trends & Benchmarks
Blog Awards, Company
Liftoff Ranked #1 Mobile Partner in EMEA and #5 Globally in 2018 Kochava Traffic Index
Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Playrix
Report
‘No-BS’ Mobile Attribution | 27 Questions Answered
Event
Madrid Mobile Summit
Event
Mobile Heroes Dinner Party
Webinar Product, User acquisition
How Machine Learning is Transforming App Marketing
Podcast Mobile Heroes
Mobile Presence Podcast – Etermax
Event
Mobile Heroes Los Angeles
Event
Mobile Heroes Seattle
Event
Mobile Heroes New York
Event
Mobile Heroes Seoul
Event
Mobile Heroes Tokyo
Event
Mobile Heroes Boston
Event
MMA Forum Indonesia
Event
Tokyo Game Show
Event
G-Star Korea
Event
Casual Connect
Event
App Growth Summit SF
Event
Mobile Heroes Supper Club
Event
MobileOne
Podcast Dating, Mobile Heroes
Mobile Presence Podcast – Badoo
Case Study Social
How IMVU Increased In-App Purchases by 276%
Webinar Gaming, User acquisition
2018 Gaming Apps Trends & Benchmarks
Blog Gaming
NEW! 2018 Mobile Gaming Apps Report
Podcast Mobile Heroes, Shopping
Mobile Presence Podcast – RetailMeNot
Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Pocket Gems
Blog Mobile Heroes
Never Say “No” to Opportunity, Even When in Doubt
Event
Mobile Growth Europe
Event
Gamescom
Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Playtika
Blog Mobile Heroes, Q&A
Meet the Heroes: What’s in Your Growth Stack?
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – American Well
Webinar Shopping, User acquisition
2018 Shopping Apps Trends & Benchmarks
Blog Mobile Heroes, Q&A
Meet the Heroes: What Would They Be Doing If They Weren’t Marketing Apps
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Apartment List
Event
App Promotion Summit New York
Blog Company
Liftoff is GDPR Compliant
Podcast Mobile Heroes, Shopping
Mobile Presence Podcast – GOAT
Event
Mobile Growth New York
Webinar Accelerate, Finance
2018 Finance Apps Trends & Benchmarks
Podcast Mobile Heroes, Social
Mobile Presence Podcast – IMVU
Blog Mobile Heroes, Social
How to Successfully Scale Up Google UAC Campaigns
Webinar Brand Safety, User acquisition
Inside Mobile Ad Fraud
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Social Discovery Ventures
Blog Finance
NEW! 2018 Mobile Finance Apps Report
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Tilting Point
Webinar Creative, User acquisition
The Good, The Ad & The Ugly 5
Report
Mobile Hero Comics
Event
Mobile Apps Unlocked
Case Study Creative
Liftoff Influence propels NanoBit's MyStory up the to charts, landing at #44 Free Game
Case Study Creative
GOAT Games unlocks the iOS market with Liftoff Influence
Case Study Creative
Liftoff Influence increases Calm's influence marketing ROI by over 50%
Case Study Creative
Liftoff Influence helps Luni Apps top the charts with Fitness Coach
Webinar Dating, User acquisition
Dating Apps Trends & Benchmarks
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Penn Interactive Ventures
Podcast Creative, Mobile Heroes
Mobile Presence Podcast – Poshmark
Blog Dating
NEW! 2018 Mobile Dating Apps Report
Webinar Brand Safety, User acquisition
Strategies to Prevent Mobile Ad Fraud (& Save Your Marketing Budget)
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – The Weather Channel
Event
App Growth Summit NYC
Podcast Mobile Heroes, Shopping
Mobile Presence Podcast – Coupang
Case Study Shopping
How Coupang Re-Engagement Campaign Increased Purchases 221.4%
Event
Kochava Mobile Summit
Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Zenjoy
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – HomeAdvisor
Case Study Shopping
How Sam’s Club Decreased Cost-per-First-Purchase 47.4%
Webinar Accelerate, User acquisition
2017 Mobile App Engagement Index
Podcast Mobile Heroes, Shopping
Mobile Presence Podcast – Sam’s Club
Podcast Finance, Mobile Heroes
Mobile Presence Podcast – Stash
Podcast Creative, User acquisition
Mobile Presence Podcast – Rosetta Stone
Webinar Creative, User acquisition
The Good, The Ad & The Ugly 4
Event
Mobile Growth Canada
Webinar User acquisition
Subscription Apps: Trends and Tips for Successful Marketing
Report
2017 Mobile Subscription Apps Report
Case Study User acquisition
How USA TODAY Increased App Opens 386%
Event
App Promotion Summit Berlin
Case Study Finance
How Stash Invest Increased Linked Bank Accounts by 134%
Webinar Creative, User acquisition
The Good, The Ad & The Ugly 3
Case Study Finance, User acquisition
Acorns acquires more active investors with Liftoff
Case Study Finance, User acquisition
How Clarity Money Increases Account Activations by 13%
Podcast Mobile Heroes
Mobile Presence Podcast – Trainline
Podcast Mobile Heroes
Mobile Presence Podcast – Clarity Money
Webinar Accelerate, Shopping
Best Practices in Marketing Shopping Apps
Podcast
Mobile Presence Podcast – Delivery Hero
Podcast Creative, Mobile Heroes
Mobile Presence Podcast – Acorns
Report
Guide to Marketing Gaming Apps
Podcast
Mobile Presence Podcast – letgo
Podcast Dating, Mobile Heroes
Mobile Presence Podcast – Meetic
Webinar Brand Safety, User acquisition
The ABCs of Mobile Ad Fraud (and Strategies to Fight It)
Podcast Mobile Heroes, Social
Mobile Presence Podcast – Twitter
Webinar Re-engagement
Re-Engagement Best Practices to Better Monetize Your App
Report
Beginner’s Guide to Mobile Re-Engagement
Case Study Accelerate, Gaming
How LuckyFish Games Increased In-App Purchases 175% with Re-Engagement
Podcast User acquisition
Mobile Presence Podcast – Liftoff
Event
ChinaJoy
Webinar Creative, User acquisition
Interactive Ads Webinar
Event
DMEXCO 2018
Report
Beginner’s Guide to Mobile Attribution Tracking
Case Study User acquisition
How Talabat Increased Install-to-Order Rates by 72.2%
Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – WB Games
Podcast User acquisition
Mobile Presence Podcast – Storm8
Podcast
Mobile Presence Podcast – InfiApps
Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – King
Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Crowdstar
Webinar Accelerate, Gaming
Best Practices for Marketing Gaming Apps
Case Study User acquisition
How Grab Got CPIs to Land 33% Below Their Target
Report
Mobile Love Infographic
Case Study Gaming
How MyTona increased daily In-App-Purchase revenue by 137%
Webinar Accelerate, Gaming
Gaming Apps Report Webinar
Blog Analytics, User acquisition
Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing
Case Study Gaming, User acquisition
How Rocket Games increased Viva Slots Vegas game plays by 588%
Event
Mobile Growth Summit
Other
Red vs Blue Infograph
Case Study Re-engagement
How Invoice2go boosted subscriptions 30% with re-engagement campaign
Case Study ROAS Optimization
How SurveyMonkey increased click-to-install rate by 152.2%
Webinar Creative, User acquisition
The Good, The Ad & The Ugly: Episode 2
Webinar Creative, User acquisition
The Good, The Ad & The Ugly Episode 1
Case Study Gaming, User acquisition
How ZiMAD Increased 90-Day User Retention Rates
Other
We’re Looking for Mobile Heroes
Blog Shopping
Want to Win Black Friday? Acquire New Mobile Shoppers in September
Other
We’re Looking for Mobile Heroes
Webinar
Introduction to Dynamic Ads: Acquire Better Quality Users with Programmatic Creative
Report
Guide to Marketing Non-Gaming Apps (Spring 2016)
Webinar User acquisition
How to turn your Entertainment App into a Revenue Machine: FanDuel and Smule
Webinar Accelerate, Finance
Unlocking Finance Apps: How Marketers Drive Growth and Revenue
Webinar Accelerate, User acquisition
Delivering ROI on Your Mobile Investment
Webinar Re-engagement, User acquisition
Unlocking Your App Installs with Mobile Re-engagement
Webinar Accelerate, User acquisition
How Top Marketers Prepare for the Holiday Rush
Webinar Accelerate, User acquisition
Beyond the Install: From Acquisition to Re-engagement
Event
TUNE Postback
Case Study User acquisition
Mfour
Blog User acquisition
The Most Important Lesson I Learned Marketing the MileIQ Mobile App
Report
Guide to Marketing Non-Gaming Apps (Fall 2015)
Video
How to market a subscription-based education app
Video
How Touch of Modern drives shopping app engagement
Case Study Shopping, User acquisition
How Tophatter increased mobile auction sales by 235%
Case Study Shopping
How SeatGeek Increased Mobile Ticket Sales by 12.7%
Blog Infographics
Infographic: Q1 Mobile App Engagement Index
Webinar