2019 Dating App Infographic
View the 2019 Mobile Dating App Infographic to brush up on the latest trends & benchmarks, including costs and engagement rates of dating apps.
Live Panel: Women in Mobile
Watch now! Listen in on our panel of female experts in the mobile industry to learn about their career growth, influences, accomplishments and advice for shattering the glass ceiling.
Webinar: 2019 Finance Apps – Trends & Benchmarks
Register now! Hear from Liftoff and Leanplum as we lift the lid on the latest trends in mobile finance apps including user acquisition costs, conversion rates and consumer engagement trends.
Mobile Presence Podcast – Blinkist
Gessica shares how she became a leading voice in the mobile space and offers solid advice for other women in mobile and marketing eager to do the same.
Webinar: Mitigating Mobile Ad Fraud
Watch now! Hear from Adjust and Liftoff fraud experts as they discuss the current state of ad fraud and best practices for preventing it.
Mobile Presence Podcast – Adjust
Andreas Naumann, mobile fraud expert at Adjust, discusses various types of ad fraud and the signals that should prompt action.
2019 Mobile Ad Creative Index Report
Download the 2019 Mobile Ad Creative Index to learn the latest creative performance benchmarks, including costs and engagement rates by ad format.
Join the Mobile Heroes Slack Community
Become a member of the largest community of app marketers, connect and learn from each other.
Webinar: Mobile Ad Creative Tips and Tricks
Watch now! Learn mobile ad creative tips and tricks from app marketers at both Bumble & Skillz.
Mobile Presence Podcast – Ludia
Rose Agozzino from Ludia discusses how to accelerate your mobile growth and soft launch.
Mobile Hero Comics
Read Issue #3: Miss Attribution and the Blackout Window. Issue #3 has the Heroes getting to the bottom of a retargeting issue.
2018 Japan Mobile App Engagement Report
Download the Japan Mobile App Engagement Report created by Adjust and Liftoff covering all you need to know about mobile app engagement & retention in Japan.
Webinar: Mobile App Engagement | 2018 User Acquisition Trends & Benchmarks
Watch our on demand webinar where Liftoff and our partner Leanplum discuss mobile app engagement trends and benchmarks for 2018, including average UA costs and retention data.
Webinar: ‘No-BS’ Mobile Attribution | 27 Questions Answered
In this webinar, Liftoff is joined by Singular and Vungle to answer the most popular questions about mobile attribution.
Webinar: How Machine Learning is Transforming App Marketing
In this on-demand webinar, we are joined by Liftoff partner, CleverTap, to discuss how machine learning is transforming mobile app marketing.
How IMVU Increased In-App Purchases by 276%
Learn how IMVU increased app installs by 167% for their popular 3D avatar mobile app.
Webinar: 2018 Gaming Apps Trends & Benchmarks
Hear mobile gaming app marketing experts from Playtika and Pocket Gems explore tried and true strategies for successfully marketing mobile gaming apps.
How Shopee Increased Registrations 12x
Learn how Shopee increased the install-to-registration rate by 31% for their e-commerce platform.
Webinar: 2018 Shopping Apps Trends & Benchmarks
Watch this on-demand webinar where we lift the lid on impactful insights uncovered in the 2018 Mobile Shopping Apps Report.
Webinar: 2018 Finance Apps Trends & Benchmarks
Watch this on-demand webinar where we lift the lid on insights uncovered in the 2018 Mobile Finance Apps Report.
Webinar: Inside Mobile Ad Fraud
A deep dive into mobile ad fraud in the programmatic space. We’ve got fresh data on fraudulent ad inventory including suspicious bid requests, underperforming apps, hyperactive devices, spammy UX design, and more.
How Stash Invest Increased Linked Bank Accounts by 134%
Learn how Stash Invest nearly doubled app installs with video ads.
Learn how Vivian manages user acquisition for a top 5 shopping app
Vivian opens up about her marketing challenges, what keeps her inspired, and her vision for what’s to come in mobile marketing.
How SeatGeek increases user engagement and ticket sales
Nick Adkins shares how personalized re-engagement leads to more mobile ticket sales.
How MFour Increased User Engagement by 157%
Get the case study and find out how campaigns optimized for post-install actions led to increased survey engagement for MFour.
How Acorns Increased App Registrations by 36.5%
Lookalike targeting helped the leading investing app acquire more quality users. Download the case study to learn more.
How SeatGeek Increased Mobile Ticket Sales by 12.7%
The event ticketing app saw an immediate lift in ticket sales with native ad campaigns. Download the case study to find out how.
Guide to Marketing Non-Gaming Apps (Fall 2015)
Get the latest strategies and best practices in marketing non-gaming apps.
How Tophatter increased mobile auction sales by 235%
Download the case study to see how CPA-optimized user acquisition campaigns drive mobile sales growth for the auction app.
