Resources

Get inspired with these mobile app marketing and retargeting resources!

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Downloads >> Report

2019 Mobile Finance Apps Report

Download the 2019 Mobile Finance Apps Report to learn the latest trends and benchmarks related to finance apps.

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Downloads >> Guide

Mobile Hero Comics

Read Issue #4: Attack of the Fraud Bots. What happens to Ice Man? Who is Dr. Blackbox really? All is revealed in issue #4.

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Live Podcast

Mobile Presence Podcast – ME2ZEN

Sisi discusses the impact of culture and what marketers need to know to reach and engage users in Japan and the U.S. — attractive markets where users promise significant purchasing power and high LTV.

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Case Study >> Gaming

How ME2ZEN Increased Purchase Related Events 151%

Learn how the social casino & card game developer increased app installs 98%.

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Events >> Webinar

Webinar: 2019 Finance Apps – Trends & Benchmarks

Watch now! Hear from Liftoff and Leanplum as we lift the lid on the latest trends in mobile finance apps including user acquisition costs, conversion rates and consumer engagement trends.

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Infographic

2019 Dating App Infographic

View the 2019 Mobile Dating App Infographic to brush up on the latest trends & benchmarks, including costs and engagement rates of dating apps.

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Live Podcast

Mobile Presence Podcast – Huuuge Games

Misha provides a crash course in DSPs and some tips on how to train their “black-box” algorithms to help you net high-value users and payers.

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Events >> Webinar

Live Panel: Women in Mobile

Watch now! Listen in on our panel of female experts in the mobile industry to learn about their career growth, influences, accomplishments and advice for shattering the glass ceiling.

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Case Study >> Gaming

How Mytona Re-Engagement Campaign Increased In-App Purchases 569%

Learn how MyTona increased impression-to-in-app purchase rates 900% for their hidden object game.

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Live Podcast

Mobile Presence Podcast – Blinkist

Gessica shares how she became a leading voice in the mobile space and offers solid advice for other women in mobile and marketing eager to do the same.

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Events >> Webinar

Webinar: Mitigating Mobile Ad Fraud

Watch now! Hear from Adjust and Liftoff fraud experts as they discuss the current state of ad fraud and best practices for preventing it.

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Live Podcast

Mobile Presence Podcast – Adjust

Andreas Naumann, mobile fraud expert at Adjust, discusses various types of ad fraud and the signals that should prompt action.

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Downloads >> Report

2019 Mobile Ad Creative Index Report

Download the 2019 Mobile Ad Creative Index to learn the latest creative performance benchmarks, including costs and engagement rates by ad format.

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Mobile Heroes

Join the Mobile Heroes Slack Community

Become a member of the largest community of app marketers, connect and learn from each other.

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Downloads >> Report

2018 Mobile App Engagement Index Report

Download the 2018 Mobile App Engagement Index Report covering a year’s worth of data on user acquisition and retention from Liftoff and Leanplum.

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Events >> Webinar

Webinar: Mobile Ad Creative Tips and Tricks

Watch now! Learn mobile ad creative tips and tricks from app marketers at both Bumble & Skillz.

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Live Podcast

Mobile Presence Podcast – Ludia

Rose Agozzino from Ludia discusses how to accelerate your mobile growth and soft launch.

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Live Podcast

Mobile Presence Podcast – DoubleDown Interactive

Margarita Vasilevskaya from DoubleDown Interactive discusses how to engage mobile gamers.

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Live Podcast

Mobile Presence Podcast – Nexon M

Robert Garfinkle discusses opportunities and tips for growth in Asian markets.

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Live Podcast

Mobile Presence Podcast – Mobile Trend

Marco Gerlach discusses how Mobile Trend has tapped localization to expand its app footprint.

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Downloads >> Report

2018 Japan Mobile App Engagement Report

Download the Japan Mobile App Engagement Report created by Adjust and Liftoff covering all you need to know about mobile app engagement & retention in Japan.

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Live Podcast

Mobile Presence Podcast – Skillz

Justin shares how to dig into audience insights instead of your budget to acquire the best users.

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Events >> Webinar

Webinar: Mobile App Engagement | 2018 User Acquisition Trends & Benchmarks

Watch our on demand webinar where Liftoff and our partner Leanplum discuss mobile app engagement trends and benchmarks for 2018, including average UA costs and retention data.

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Live Podcast

Mobile Presence Podcast – Playrix

Sergey shares why buying on CPM is the best (and cheapest) way to get quality traffic at low risk.

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Downloads >> Report

2018 Mobile Gaming Apps Report

Download the 2018 Mobile Gaming Apps Report for the latest industry user acquisition trends & benchmarks, including costs, conversion rates and seasonal trends.

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Events >> Webinar

Webinar: ‘No-BS’ Mobile Attribution | 27 Questions Answered

In this webinar, Liftoff is joined by Singular and Vungle to answer the most popular questions about mobile attribution.

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Events >> Webinar

Webinar: How Machine Learning is Transforming App Marketing

In this on-demand webinar, we are joined by Liftoff partner, CleverTap, to discuss how machine learning is transforming mobile app marketing.

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Live Podcast

Mobile Presence Podcast – Etermax

Etienne shares how to optimize spend, creatives, and data to drive engagement and tips to make it big in LATAM.

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Live Podcast

Mobile Presence Podcast – Badoo

Ira shares insights into what women need to succeed in the mobile app economy–a male-dominated industry characterized by an 80-20% gender split.

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Case Study >> Social

How IMVU Increased In-App Purchases by 276%

Learn how IMVU increased app installs by 167% for their popular 3D avatar mobile app.

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Events >> Webinar

Webinar: 2018 Gaming Apps Trends & Benchmarks

Hear mobile gaming app marketing experts from Playtika and Pocket Gems explore tried and true strategies for successfully marketing mobile gaming apps.

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Case Study >> Shopping

How Shopee Increased Registrations 12x

Learn how Shopee increased the install-to-registration rate by 31% for their e-commerce platform.

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Downloads >> Report

2018 Mobile Shopping Apps Report

Download the 2018 Mobile Shopping Apps Report which analyzes essential data about user activity at key stages in the shopping funnel.

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Live Podcast

Mobile Presence Podcast – RetailMeNot

Amanda Carvell, Digital Marketing Manager at RetailMeNot, discusses how to ensure the match between your advertising, your audience and where your ad appears.

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Live Podcast

Mobile Presence Podcast – Pocket Gems

Stara and Brad at Pocket Gems discuss how combining marketing and product help craft a full picture of the customer—the core of effective UA and retention.

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Live Podcast

Mobile Presence Podcast – Playtika

Harry Bienenstock, Digital Marketing Manager at leading social casino gaming company Playtika, draws parallels between mobile UA and financial money management.

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Live Podcast

Mobile Presence Podcast – American Well

Julia Wu, Senior Digital Marketing Manager at AmWell, shares how product and marketing teams collaborated and increased the company’s revenues by 10% YoY.

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Events >> Webinar

Webinar: 2018 Shopping Apps Trends & Benchmarks

Watch this on-demand webinar where we lift the lid on impactful insights uncovered in the 2018 Mobile Shopping Apps Report.

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Video

Pay for Actions, Not Installs

Learn how CPA-optimized user acquisition campaigns are changing the way mobile businesses grow.

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Downloads >> Report

2018 Mobile Finance Apps Report

Download the 2018 Mobile Finance Apps Report to gain insights based on industry trends and benchmarks in the highly competitive finance app market.

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Live Podcast

Mobile Presence Podcast – Apartment List

Chris Chee, Performance Marketing Manager at Apartment List, shares how understanding the user flow allowed him to boost new users by a whopping 400%.

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Live Podcast

Mobile Presence Podcast – GOAT

Mike Phu, Director of Growth at GOAT, walks us through the steps he follows to attribute app installs and engagement to influencer marketing campaigns.

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Live Podcast

Mobile Presence Podcast – IMVU

Vice President of Growth for IMVU shares three tips to successfully scale campaigns on Google UAC by teaching Google’s ML system to understand what you want and the price you’re willing to pay.

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Live Podcast

Mobile Presence Podcast – Social Discovery Ventures

Head of Mobile at Social Discovery Ventures talks about user acquisition, retargeting, and engagement strategies for their 30+ dating apps.

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Events >> Webinar

Webinar: 2018 Finance Apps Trends & Benchmarks

Watch this on-demand webinar where we lift the lid on insights uncovered in the 2018 Mobile Finance Apps Report.

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Events >> Webinar

Webinar: Inside Mobile Ad Fraud

A deep dive into mobile ad fraud in the programmatic space. We’ve got fresh data on fraudulent ad inventory including suspicious bid requests, underperforming apps, hyperactive devices, spammy UX design, and more.

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Live Podcast

Mobile Presence Podcast – Tilting Point

Senior Manager, Growth Marketing at Tilting Point, discusses the approaches marketers must know, and the personal talents and traits they should cultivate, to achieve success.

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Events >> Webinar

The Good, The Ad & The Ugly 5

Watch our latest round of The Good, The Ad & The Ugly – the only raw, unfiltered talk show on mobile ad creative in the Wild West of mobile app marketing.

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Downloads >> Report

2018 Mobile Dating Apps Report

Download the 2018 Mobile Dating Apps Report which equips marketers to make data-informed decisions, ensuring their app attracts users in today’s quickly changing and highly competitive dating app market.

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Live Podcast

Mobile Presence Podcast – Penn Interactive Ventures

Director of Marketing at Penn Interactive Ventures discusses what he learned from launching an app per week for a full year.

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Events >> Webinar

Webinar: Dating Apps Trends & Benchmarks

Watch now to learn about the most impactful trends and insights uncovered in the 2018 Mobile Dating Apps Report.

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Live Podcast

Mobile Presence Podcast – Poshmark

Director of Growth at Poshmark discusses how she identifies new web and mobile channels with the most potential.

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Events >> Webinar

Webinar: Strategies to Prevent Mobile Ad Fraud (& Save Your Marketing Budget)

Watch now and learn about common types of ad fraud and how to limit your exposure to it.

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Live Podcast

Mobile Presence Podcast – The Weather Channel

Media Manager at The Weather Company discusses aligning mobile marketing goals with the company’s wider mission.

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Downloads >> Report

2017 Mobile Subscription Apps Report

Download the 2017 Mobile Subscription Apps Report for the latest user acquisition trends and engagement in this burgeoning app category.

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Live Podcast

Mobile Presence Podcast – Coupang

Learn from Coupang about algorithmic marketing and other innovations that are poised to have a massive impact on how app marketers approach UA and recognize truly valuable and engaged customers.

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Case Study >> Shopping

How Coupang Re-Engagement Campaign Increased Purchases 221.4%

Learn how Coupang scaled their re-engagement campaign resulting in 270.6% increase in impressions.

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Live Podcast

Mobile Presence Podcast – Zenjoy

Learn tips from Zenjoy on understanding the Chinese market, identifying high-quality users and harnessing the benefits of using Twitter to promote your app and engage with your audience.

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Case Study >> Shopping

How Sam’s Club Decreased Cost-per-First-Purchase 47.4%

Learn how Sam’s Club reduced CPIs 45.2% with UA campaign for their popular Scan & Go shopping app.

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Live Podcast

Mobile Presence Podcast – HomeAdvisor

Catch some mobile marketing tips from HomeAdvisor. Cassie shares what marketers need to succeed and how they need to rethink their last-touch attribution model.

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Events >> Webinar

Webinar: 2017 Mobile App Engagement Index

Watch this on-demand discussion to learn insights from our 2017 Mobile App Engagement Index. Learn the latest benchmarks and trends.

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Live Podcast

Mobile Presence Podcast – Sam’s Club

Listen in on mobile marketing tips from Sam’s Club. Drew shares how marketers must optimize the mobile app user journey.

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Events >> Webinar

The Good, The Ad & The Ugly 4

Watch the fourth round of The Good, The Ad & The Ugly – the only raw, unfiltered talk show on mobile ad creative in the Wild West of mobile app marketing.

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Live Podcast

Mobile Presence Podcast – Stash

Listen in on mobile marketing tips from Stash, the app making investing simple. Annica hones in on what data she keeps an eye on.

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Live Podcast

Mobile Presence Podcast – Rosetta Stone

Learn mobile marketing tips from Rosetta Stone, the education technology software company that develops language, literacy and brain-fitness software in 30 languages.

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Events >> Webinar

Subscription Apps: Trends and Tips for Successful Marketing

View our on-demand discussion on trends and tips to successfully market subscription apps. Learn best practices from Match.

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Events >> Webinar

The Good, The Ad & The Ugly 3

View another round of The Good, The Ad & The Ugly – the only raw, unfiltered talk show on mobile ad creative in the Wild West of mobile app marketing.

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Case Study >> Finance

How Clarity Money Increases Account Activations by 13%

Learn how Clarity Money increases account activations with automated A/B testing of ad creative.

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Live Podcast

Mobile Presence Podcast – Trainline

Tune in to Trainline, the world’s leading independent digital rail platform and how they market their app internationally.

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Downloads >> Report

Guide to Marketing Gaming Apps

Download the Guide to Marketing Gaming Apps featuring interviews with six expert mobile marketers in gaming industry. Learn from their vast collective experience to rapidly grow your mobile gaming business.

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Live Podcast

Mobile Presence Podcast – Clarity Money

Hear what Clarity Money, finance app empowering and saving users money, has to say about marketing to millennials.

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Downloads >> Report

Beginner’s Guide to Mobile Re-Engagement

Download the Beginner’s Guide to Mobile Re-Engagement to learn the basics and turn missed opportunities into active users.

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Live Podcast

Mobile Presence Podcast – Delivery Hero

Listen in on the Mobile Presence podcast with Delivery Hero – the world’s largest food delivery company.

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Live Podcast

Mobile Presence Podcast – Meetic

Listen in on the Mobile Presence podcast showcasing Meetic, the largest European dating service.

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Events >> Webinar

Best Practices in Marketing Shopping Apps

View our live webcast where we dive into marketing shopping apps. We cover do’s and don’ts and highlights from the 2017 edition of our Shopping Apps Report.

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Live Podcast

Mobile Presence Podcast – Acorns

Insights from Acorns – a micro-investing company changing customer behavior around financial planning and savings.

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Live Podcast

Mobile Presence Podcast – letgo

Listen in on the Mobile Presence podcast with letgo – the leading secondhand marketplace app.

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Events >> Webinar

The ABCs of Mobile Ad Fraud (and Strategies to Fight It)

View our live webcast and dive into mobile ad fraud with a leading fraud expert from Adjust. We discuss the basics of mobile ad fraud, how to identify, and fight it.

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Live Podcast

Mobile Presence Podcast – Twitter

Listen in on the Mobile Presence podcast showcasing Nick Quan, Performance Marketing Manager at Twitter.

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Downloads >> Report

Beginner’s Guide to Mobile Attribution Tracking

Download the Beginner’s Guide to Mobile Attribution Tracking to learn the basics in understanding which channels and partners deliver installs that monetize.

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Case Study >> News

How USA TODAY Increased App Opens 386%

Learn how USA TODAY increased app installs over 107% with creative testing.

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Case Study >> Finance

How Stash Invest Increased Linked Bank Accounts by 134%

Learn how Stash Invest nearly doubled app installs with video ads.

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Video

Get Users Engaged with Liftoff Re-Engagement Ads

Learn how Liftoff Re-Engagement Ads keep your users engaged and coming back to your app.

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Video

How Liftoff Drives Installs that Convert

Learn how Liftoff goes beyond the install to help you acquire highly engaged app users.

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Video

Learn how Vivian manages user acquisition for a top 5 shopping app

Vivian opens up about her marketing challenges, what keeps her inspired, and her vision for what’s to come in mobile marketing.

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Video

How the #1 invoicing app continues to grow

Iryna shares her top strategies for scaling mobile business growth.

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Video

Learn how MileIQ became a top-grossing finance app

Nat talks about how to overcome daily marketing challenges and grow mobile apps.

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Video

Why educating is key to finance app growth

Loren shares how FutureAdvisor uses education to increase user engagement and revenue.

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Podcast
Video

How SeatGeek increases user engagement and ticket sales

Nick Adkins shares how personalized re-engagement leads to more mobile ticket sales.

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Video

Liftoff Helps Me Retain More Mobile Shoppers

Mobile re-engagement keeps RetailMeNot app users active long after the install.

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Video

Liftoff Gives Me the Insights I Need to Grow

Liftoff performance insights help Boxed improve campaign performance on all marketing channels.

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Video

How Liftoff Helps Me Achieve My Mobile Growth Goals

CPA-optimized user acquisition campaigns keep PuzzleSocial at #1 on the crossword charts.

 

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Video

Liftoff Delivers the Scale I Need to Grow My App

Liftoff helps FanDuel stay on top of the daily fantasy sports rankings with campaigns built to scale.

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Video

Liftoff Helps Me Diversify and Scale Efficiently

Activehours works with Liftoff to help them acquire users they can’t find on Facebook or Google.

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Video

I Generate More Mobile Revenue Thanks to Liftoff

Invoice2go scales their user acquisition efforts with CPA-optimized campaigns from Liftoff.

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Video

Liftoff Helps Me Acquire More Mobile Daters

The Match Group works with Liftoff to help grow their dating apps with active mobile users.

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Video

Why marketers choose Liftoff

Mobile marketers love working with Liftoff. Check out what some of our clients have to say about their experience with us.

 

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Case Study >> Gaming

How LuckyFish Games Increased In-App Purchases 175% with Re-Engagement

Learn how the re-engagement campaign decreased CPAs 38% within one month for social slots gaming app.

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Events >> Webinar

Re-Engagement Best Practices to Better Monetize Your App

Join Liftoff, Acorns and Step One Growth as they discuss re-engagement strategies and techniques to increase revenue from mobile apps.

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Live Podcast

Mobile Presence Podcast – Liftoff

Listen in on the popular Mobile Presence podcast showcasing Dennis Mink, VP Marketing at Liftoff.

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Events >> Webinar

Interactive Ads Webinar

Watch our live webcast where we covered many aspects of interactive ads: what they are, why they are beneficial, what performance lift you can expect, and real examples!

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Case Study >> Food & Drink

How Talabat Increased Install-to-Order Rates by 72.2%

Learn how machine learning and A/B testing lead to a 15.5% decrease in CPAs for popular food ordering app.

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Case Study >> Travel

How Grab Got CPIs to Land 33% Below Their Target

Learn how machine learning and creative testing resulted in a 66% increase in installs for Grab, an APAC ride-hailing app.

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Live Podcast

Mobile Presence Podcast – WB Games

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Winnie Wen, Mobile UA Manager at WB Games.

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Live Podcast

Mobile Presence Podcast – Storm8

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero David Yi, Mobile UA Manager at Storm8.

View infographic

Infographic

Mobile Love Infographic

View the Mobile Love: Dating App Trends and Insights infographic! We analyze data from dating app campaigns for the entire year of 2016. Learn which months dating apps get the most traction.

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Live Podcast

Mobile Presence Podcast – InfiApps

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Tal Turpaz, Head of Advertising at InfiApps.

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Events >> Webinar

Best Practices for Marketing Gaming Apps

View our live webcast where we openly discuss best practices with Winnie Wen from Warner Bros. Entertainment and Matt Widdoes from King.

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Live Podcast

Mobile Presence Podcast – King

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Matt Widdoes, Director, Performance Marketing at King.

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Live Podcast

Mobile Presence Podcast – Crowdstar

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Haydon Young, UA manager at Crowdstar.

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Events >> Webinar

Gaming Apps Report Webinar

View our live webcast covering the 2017 Mobile Gaming Apps Report: User Acquisition Trends and Benchmarks. We are joined by a Gaming Mobile Hero as a panelist!

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Case Study >> Gaming

How MyTona increased daily In-App-Purchase revenue by 137%

Learn how creative testing lead to a 20% increase in post-install events for Seekers Notes: Hidden Mystery.

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Case Study >> Gaming

How Rocket Games increased Viva Slots Vegas game plays by 588%

Download the case study and learn how Viva Slots Vegas experienced a 140% increase in install-to-action rate.

View infographic

Red vs Blue Infograph

View the red vs blue infograph! We analyze data comparing mobile marketing trends leading up the US presidential election.

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Case Study >> Utility

How Invoice2go boosted subscriptions 30% with re-engagement campaign

Download the case study to learn how re-engagement earned Invoice2go a 16.3% return on ad spend.

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Events >> Webinar

The Good, The Ad & The Ugly: Episode 2

View The Good, The Ad & The Ugly II– a raw, unfiltered creative talk show featuring mobile marketing experts expressing their opinions on various A/B tests.

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Case Study >> Utility

How SurveyMonkey increased click-to-install rate by 152.2%

Download the case study to learn how VPN  activation costs were reduced by 37.3% with A/B testing and machine learning.

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Case Study >> Gaming

How ZiMAD Increased 90-Day User Retention Rates

The popular mobile gaming studio received a significant increase in long-term, high value users thanks to lookalike targeting by Liftoff.

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Downloads >> Guide

Guide to Marketing Non-Gaming Apps (Spring 2016)

Download the guide to get mobile growth advice from 10 successful non-gaming app marketers.

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Events >> Webinar

Introduction to Dynamic Ads: Acquire Better Quality Users with Programmatic Creative

Get the inside scoop on how Dynamic Ads deliver 400% better performance than standard ads.

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Events >> Webinar

The Good, The Ad & The Ugly Episode 1

View an Ad vs. Ad showdown on The Good, The Ad & The Ugly – the only raw, unfiltered creative talk show in the Wild West of mobile app marketing.

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Case Study >> Utility

How MFour Increased User Engagement by 157%

Get the case study and find out how campaigns optimized for post-install actions led to increased survey engagement for MFour.

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Events >> Webinar

How to turn your Entertainment App into a Revenue Machine: FanDuel and Smule

Learn how leading entertainment app marketers build a highly engaged mobile user base.

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Events >> Webinar

Unlocking Finance Apps: How Marketers Drive Growth and Revenue

Marketers from Acorns and Activehours share strategies that accelerate mobile growth.

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Video

Liftoff Understands My Goals and Helps Me Reach Them

Working with partners who truly understand the industry is key for MileIQ’s mobile growth.

 

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Read case study

Case Study >> Finance

How Acorns Increased App Registrations by 36.5%

Lookalike targeting helped the leading investing app acquire more quality users. Download the case study to learn more.

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Case Study

How SeatGeek Increased Mobile Ticket Sales by 12.7%

The event ticketing app saw an immediate lift in ticket sales with native ad campaigns. Download the case study to find out how.

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Video

Liftoff Helps Me Acquire My Ideal Mobile User

Lookalike targeting is critical to the success of MileIQ, the top-grossing mileage tracking app.

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Events >> Webinar

Delivering ROI on Your Mobile Investment

Learn what savvy mobile marketers are doing to monetize and scale quality mobile users.

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Events >> Webinar

Unlocking Your App Installs with Mobile Re-engagement

Learn the strategies that MileIQ uses to activate new mobile users and keep them engaged.

Nominate a Mobile Hero

Mobile Heroes

We’re Looking for Mobile Heroes

If you know an expert mobile marketer, we want to meet them. Nominate a friend, colleague, or yourself to be featured as the next Mobile Hero.

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Downloads >> Guide

Guide to Marketing Non-Gaming Apps (Fall 2015)

Get the latest strategies and best practices in marketing non-gaming apps.

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Video

Liftoff Delivers High Quality Dating App Subscribers

Zoosk wants subscribers, not just installs. Liftoff helps the top-ranked dating app continue growing.

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Video

Liftoff Allows Me to Diversify My User Acquisition Efforts

FutureAdvisor knows that diversification is critical to business growth, and Liftoff helps them achieve it.

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Video

Liftoff Helps Me Engage with High Quality Users

LifeLock uses Liftoff to identify their best customers and acquire new users with CPA-optimized campaigns.

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Events >> Webinar

How Top Marketers Prepare for the Holiday Rush

Mobile Marketers from Touch of Modern and SeatGeek share their strategies for growing a mobile business during the holidays.

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Events >> Webinar

Beyond the Install: From Acquisition to Re-engagement

Learn how expert mobile marketers increase user retention and app engagement rates.

Read case study

Case Study

How Tophatter increased mobile auction sales by 235%

Download the case study to see how CPA-optimized user acquisition campaigns drive mobile sales growth for the auction app.

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Video

Acquire Better Quality Users with Dynamic Ads

Watch this video to find out how Dynamic Ads increase post-install conversion rates by up to 400%.