[Webinar] Strategies to Prevent Mobile Ad Fraud | Liftoff

 

On Demand Webcast

In 2016, mobile advertisers lost over $1B on fraudulent installs. This number more than doubled to $2.6B in 2017. Yikes!

There are many common types of mobile ad fraud to steal a marketer’s budget including fake installs, install hijacking, and phantom apps. In this webinar we cover:

  • Most common types of ad fraud
  • How to limit buying fraudulent impressions & installs
  • 3rd party solutions for detecting fraud
  • Noteworthy industry initiatives
  • How to evaluate your DSP’s fraud prevention solution

The PDF slides from this webinar are here.