Peggy Anne Salz from MobileGroove catches up with Chris Chee, Performance Marketing Manager at Apartment List, a platform that connects renters with apartment listings through an online marketplace. Chris shares how understanding the user flow–identifying pain points and taking advantage of opportunities to deepen engagement every step of the journey–on the web and in the mobile app allowed his team to boost new users by a whopping 400% and drive a significant increase customer lifetime value (LTV). Chris also talks candidly about his daily routine, his personal career path and his advice to other marketers eager to generate more growth for their app.