Podcast host Peggy Anne Salz from MobileGroove talks about app marketing and advertising approaches that engage and influence millennials with Marc Atiyeh, who leads leads Strategy at Clarity Money where he focuses on growth efforts across User Acquisition, Operations, Partnerships, and Marketing. Marc, Liftoff Mobile Hero, discusses the art and science of UA, the balance between creativity and data and the many effective ways marketers can reach and influence Millennials with app campaigns that boost loyalty and build trust.