Playtika - Harry Bienenstock | Liftoff

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Peggy Anne Salz from MobileGroove catches up with Harry Bienenstock, Digital Marketing Manager at leading social casino gaming company Playtika.

Money managers and app marketers harness data to drive results and—ultimately—build a winning portfolio. Harry draws powerful parallels to show how a sharp focus on diversification allows both investors and app marketers to balance risk and identify opportunities for growth. Harry manages user acquisition for World Series of Poker (WSOP), the number one mobile poker game in the U.S. He speaks candidly about how his love of poker and background of finance have prepared him to reach high and win big. As he sees it: It’s all about setting benchmarks and reading results to either “pour gasoline on the fire,” or pull out of an under-performing channel altogether. Harry also shares insights on how many is too many networks and offers three key takeaways you can follow to generate ROAS (return on ad spend) better and faster than ever before.