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Match Audience Segmentation With Creatives To Boost Mobile Ad Engagement

Our Host Peggy Anne Salz talks with Matthew Hrushka, Mobile Hero and Mobile Marketing Manager at Rosetta Stone, the education technology software company that develops language, literacy and brain-fitness software in 30 languages. Matthew shares how he draws from the data to recognize quality app users and – more importantly – ensure the right marketing creative is shown to the right audience the right point in the funnel.