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Fusing Data And Design To Deliver Compelling Mobile Ad Creatives.

Management consultancy McKinsey reports companies that successfully manage to integrate creativity and data enjoy a “2x difference in revenue growth.” But how can marketing teams combine data and design disciplines together to unlock full benefits (and incredible magic)?

We get the inside track when host Peggy Anne Salz catches up with Playstudios’ Noga Laron, Head of Marketing & Growth, and Assaf Shalev, Head of Creative Marketing. From cementing close collaboration (same room, not just building) to deciding a common language (no nerd-speak, please), this dynamic duo freely shares practical steps marketers can follow to cultivate data and design capabilities in-house.