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Peggy Anne Salz from MobileGroove catches up with Etienne De Guebriant from Etermax, the leading game development company in Latin America. Etienne leads User Acquisition at Etermax and has years of experience in the booming LATAM market. Their discussion covers how to focus spend and craft creatives to acquire and retain users for your gaming apps. They also explore ways app marketers can adapt the data-driven approaches pioneered by gaming app growth marketers to engage audiences at scale. It’s a lively discussion packed with tips you can use to make it big in LATAM.