Liftoff at MAU 2024

We Want You at Mobile Apps Unlocked 2024

By Scott Reyburn | March 14, 2024

The wait is almost over, Mobile Community. MAU (Mobile Apps Unlocked) 2024 returns to Las Vegas on April 2nd. We’ll be there. And we want to see you! Continue reading for all the deets on our kick-ass activities and how to get in touch with the Liftoff team in town for the show.

Check out the hottest secret bar in Vegas

Behind Closed Apps

Kick off your MAU adventure with Mobile Heroes at a place we guarantee you’ve never been to in Las Vegas. We invite you to The Vault, the hottest and newest speakeasy tucked away in the Bellagio.

Enjoy lavish drink selections with an immaculate, chic, and undeniably sexy ambiance that sets the stage for your MAU week. Savor handcrafted sushi by a devoted chef and indulge in options such as Daurenki caviar, marinated bluefin tuna, and truffle ponzu-marinated A5 Wagyu beef. A special gift awaits to add the finishing touch to this night. Request to attend and connect exclusively with Mobile Heroes.

  • When: Tuesday, April 2nd, 6:30pm – 9:30pm
  • Where: The Vault at the Bellagio

Go inside the internet-breaking Las Vegas Sphere


You’ve seen it on social media. It’s the most Las Vegas thing yet—the 336-foot-tall Sphere wrapped with 1.2 million LED lights on the outside.

On April 3, experience the spectacle of the Sphere inside and out yourself. Your Sphere journey will begin in the interactive Atrium, featuring a 50-foot-high holographic installation with machine-learning artwork, LED displays, and a 360-degree avatar capture. And from the luxury of our private suite, watch—and feel through haptic seats—“Postcard from Earth” on the world’s largest highest resolution display.

  • When: Wednesday, April 3rd, 6:45pm – 9:10pm
  • Where: Sphere at The Venetian

Eat brunch with leading women in mobile

Ladies Who Lead Mobile Mixer

Liftoff’s annual Women in Mobile event returns to MAU, this time with our friends at AppsFlyer, AppTweak, and Amplitude! We’re bringing back the crowd-favorite permanent bracelet-making workshop, offering exclusive AMA stations with leading women in tech, and more awesome surprises.

  • When: Thursday, April 4th, 10am – 12pm
  • Where: Topgolf, 4th floor

Golf with your friends at Topgolf

Teeing Up Tech

Also at Topgolf, we’re teaming up with AppsFlyer, MoEngage, and RevenueCat for a mid-MAU golf break. Enjoy some grub and bottomless drinks while chatting with your industry peers and playing a friendly game of golf. Just don’t get distracted by the Vegas bright lights in the middle of your swing.

  • When: Wednesday, April 3rd, 5pm – 7pm
  • Where: Topgolf, 4th floor

Cap off your night in luxury

After Hours

Take your Wednesday night at MAU to the skies! Together with our friends at Mintegral, we invite you to some after-hours drinks and bites at the luxurious Skylofts at MGM Grand. Take in the Skylofts’ spectacular view of the Las Vegas Strip while mingling with your industry peers.

  • When: Wednesday, April 3rd, 9pm – 11pm
  • Where: Skylofts at MGM Grand

Learn how to maximize your performance marketing (and golf swing) at Topgolf

Meet Liftoff at MAU 2024

Despite our plethora of activities at MAU, what we’re truly most excited about is getting to know more about you. We’re available every day of the conference at Topgolf to learn more about how we can help your business grow.

  • When: Wednesday, April 3rd – Thursday, April 4th, 10am – 4pm
  • Where: Topgolf, 4th floor