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Peggy Anne Salz from MobileGroove catches up with Matt Sadofsky–Senior Manager, Growth Marketing at Tilting Point, a new generation games partner for top independent development studios–to discuss the approaches marketers must know, and the personal talents and traits they should cultivate, to achieve success. Matt candidly discusses where UA is going and how his passion for data and thinking outside-the-box makes him a better marketer, allowing him to reach his target KPIs.