Peggy Anne Salz from MobileGroove catches up with Lomit Patel, Vice President of Growth for IMVU, the social networking and chat app that allows users to create custom avatars, to discuss the data and traits that help you identify your biggest app advocates and users. Lomit also lifts the lids on his top three tips to successfully scale up campaigns on Google UAC by teaching Google’s machine learning systems to understand what you want and the price you’re willing to pay.