Your Ultimate Guide to Mobile Ad Tech Events Remaining in 2017

By Nicole Bansal | July 10, 2017

The mobile ad tech industry tends to move at lightning speed. It can be challenging to keep up with the latest and greatest in this rapidly changing market, from new product acronyms to company acquisitions, or increased viewability standards to cutting-edge attribution tracking tools. Attending industry conferences is a fantastic way to stay ahead of the curve by learning from the brightest minds in the industry and networking with knowledgeable, like-minded mobile marketing professionals.

With the first six months of the year already in the rearview, the team at Liftoff is looking solidly ahead to the remaining half of 2017. The following events take place around the globe from July to December and have been hand-picked by yours truly as not to be missed!

Tune Postback (Seattle)

July 20 – 21

Postback is arguably the coolest event on this list featuring surprise musical acts such as Girl Talk, Odesza, and Rufus du Sol in past years. This year’s event will include speaking slots from a number of our Mobile Heroes including James Peng from Match Group, Winnie Wen of Warner Bros Entertainment, and our newest Hero, Aurelie Genet from Trainline!


ChinaJoy (Shanghai)

July 27 – 30

China Digital Entertainment Expo and Conference (ChinaJoy for short) is the largest gaming and digital entertainment exhibition in China. Taking place in stunning Shanghai, it is a visual feast and a spectacle, drawing more than 250,000 attendees to nearly 100,000-square meters of exhibit space across 10 gigantic halls. If you plan on attending, make sure to swing by and say hi to Liftoff’s APAC team at Booth C226.


Casual Connect USA (Seattle)

August 1 – 3

After 4 straight years in San Francisco, Casual Connect USA will be returning to the Emerald City, a region known for casual gaming mobile apps, in August. The move kicks off a new three-year rotation across West Coast cities including Anaheim in 2018, San Francisco in 2019, and back to Seattle by 2020. This multi-faceted event includes an extensive speaker schedule, networking events, developer showcase, and indie prize scholarship program.


Mobile Growth Asia (Bangkok)

August 30 – 31

This will be the Mobile Growth Fellowship’s first foray into the APAC market and with confirmed speakers from companies such as Google, Zynga, and Sea Gaming, the content lineup looks promising. Our very own Head of APAC, Marc Hale, will also be leading a presentation on Creating Compelling Creative that Converts that you won’t want to miss!


Dmexco (Cologne)

September 13 – 14

In just a few short years, dmexco has developed into the most important trade show for digital marketers. This German expo, famous for its after-hours booth parties, gathers all the relevant brands of the digital economy for two days of information sharing and networking. Be sure to swing by Liftoff’s booth in Hall 9, B13.


Pocket Gamer Connects (Helsinki)

September 19 – 20

Pocket Gamer Connects has established itself as the leading mobile games conference in Europe, catering to over 9,000 of the global mobile games industry’s top professionals since 2014. With an all-encompassing mobile games focused schedule across 8 extensive tracks featuring 100+ speakers covering everything from Global Strategy to eSports, this event should not be missed by anyone in the mobile gaming industry.


Advertising Week (New York)

September 25 – 29

For one week, leaders from the advertising, marketing, media, and creative industries will converge on New York City to share their visions, discuss best practices, and engage in conversations about the many opportunities and challenges facing the industry today. Ad Week’s thought leadership program is built to be diverse and thought-provoking, covering a wide array of topics from innovations in technology to creative storytelling, and featuring industry leaders like Sheryl Sandberg, Arianna Huffington, and Sir Martin Sorrell.


Mobile Growth Europe (Berlin)

October 11-12

Berlin is the heart of the European app economy and the breadth of attendees at Mobile Growth reflect that. This intensive two-day conference will help mobile marketers unlock maximum growth potential through a variety of topics including user acquisition, monetization, retention & engagement, data science & analytics, and emerging technologies. Be sure not to miss a special edition of Liftoff’s Mobile Feud on the main stage!


App Promotion Summit (Berlin)

November 30

For a conference to succeed you need the right topic, agenda, contributors, industry support, attendees, venue and format. The APS team has nearly perfected that recipe after 4 years of running their Berlin event. We can’t wait to see what they have in store for us this winter.