March 30, 2018 by Nicole Bansal

Liftoff’s Action-Packed Agenda at Mobile Apps Unlocked 2018

With less than 30 days to go until one of the biggest mobile marketing conferences of the year, MAU planning is in full swing at Liftoff headquarters.

Whether you’re a seasoned vet, working on your annual game plan to make the most of what Vegas has to offer, or a total newcomer to Sin City’s largest conference for mobile app marketers, we’re here to help! Continue reading for everything Liftoff will have in store for you at Mobile Apps Unlocked 2018.

TUESDAY, APRIL 24

Commerce Unlocked

Did you think the conference kicked off on Wednesday? Well, think again. This year, the folks at Grow.co are putting on a half-day, e-commerce focused event for the first time on Tuesday afternoon. A little birdie informed me that the tickets for this one may already be sold out but if you’re one of the lucky ones who nabbed a pass, be sure to swing by our Mobile Shopping: User Acquisition Trends & Benchmarks presentation at 3:10pm.

As retail sales on mobile are projected to reach $152 billion by 2021, the competition for mobile shoppers is heating up. In this session, you’ll get the latest data on user acquisition trends and benchmarks on mobile shopping apps, including costs and conversion rates of key events that define the mobile shopping journey.

Work Hard, Play Harder

It is a well-known fact that Liftoff throws one of the best parties at MAU every year, with past renditions including a magical soiree at the infamous Chandelier Bar to a penthouse bash with dazzling views of the strip. This year, we’re joining forces with Adjust, App Annie, and Chartboost to take over the newest bar in the MGM – Level Up. We’ll have everything from Giant Pac-Man to Jenga, Dance Dance Revolution to pool tables, and even a 2,000 sq. ft. virtual reality arena!

The guest list is limited to marketers at app publishers. So if you’re one of those lucky few, request an invite to attend.

WEDNESDAY, APRIL 25

Liftoff Cabana

Need a break from the dark insides of a conference room? Get your tan on at our sunny, poolside cabana! We’ll have food and drinks aplenty on both Wednesday and Thursday from 10am onwards to help you get a little vitamin D. Schedule a poolside meeting to discuss your user acquisition and re-engagement strategy.

Liftoff Booth #306
If you don’t want to miss out on a single minute of the riveting content at the conference, you can also find us after the sessions at the Meet & Greet Reception from 4:30pm to 6:00pm on Wednesday. We’ll be serving up some very special treats at Booth #306 so be sure to swing by early to avoid the line!

Mobile Heroes Dinner

Liftoff always makes an effort to treat our Mobile Heroes with a little extra special care at each event. This includes our annual Mobile Heroes dinner at MAU, which will take place at Rose.Rabbit.Lie in the Cosmopolitan Hotel this year. Want to join us?

Do you have what it takes to be a Hero? Or do you know an expert mobile marketer who deserves to be recognized for their stellar work? Nominate a friend, colleague, or yourself to be featured as a Mobile Hero and help give a voice to mobile marketers around the globe.

THURSDAY, APRIL 26

Inside Mobile Ad Fraud: A DSP’s View into the Programmatic Ecosystem

Liftoff Co-Founder and CTO, Phil Crosby, will be giving the utmost informative talk on mobile ad fraud in the programmatic ecosystem on the Growth Track at 10am on Thursday morning. In 2017, marketers lost $2.6 billion in advertising dollars to mobile ad fraud.

In this session, we’ll take a deep dive into fraud in the programmatic space – we’ve got fresh data on fraudulent ad inventory including suspicious bid requests, underperforming apps, hyperactive devices, spammy UX design, and more. Find out which industry players are best positioned to prevent fraud and how you can save your ad dollars.

Liftoff Cabana & Booth
The cabana and booth will both still be in full swing on day two so be sure to schedule a meeting or just come by to relax. You’ll find us at the cabana bright and early, while the booth will be open later in the day from 4pm to 5pm.

Buckle up because it’s going to be one wild ride. We can’t wait to see you in Las Vegas!

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