All About the Money: The Future of Finance & Fintech Apps

Banking, investing, and fintech apps have seen tremendous growth over the past two years. Aided by lockdowns and increased liquidity, many banking and fintech apps were able to scale at speed. As the Covid-19 pandemic tapers, marketers will face new challenges—and encounter new opportunities.

In partnership with Kochava, we brought together a panel of experts to discuss recent finance app trends and the latest best practices. Watch the in-depth conversation on the future of finance apps and how to market them now.

What we cover:

  • Differences in user behavior by category
  • Recent trends in user acquisition
  • Ad creative trends and best practices for finance apps
  • Highlights from the 2022 Finance Apps Report


  • Noa Gutterman, Senior Director of User Acquisition at Tally
  • Sarah Stroud, Senior Manager of Sales at Liftoff
  • Caitlin Quill, Client Partnerships Manager at Kochava
  • Jeff Richardson, Senior Product Marketing Manager at Kochava