Index Award

Company News

by Morgan Friberg | September 28, 2018

AppsFlyer released their H1 2018 Performance Index, and Liftoff ranks as a top 10 media source. The Index offers mobile app marketers a comprehensive report card on the performance of mobile media sources during the first half of 2018. Overall, AppsFlyer analyzed 14.5 billion installs and 25 billion app opens of over 8,000 apps.

Liftoff Performance Rankings

The Index went deep this time, adding gaming genre indexes covering casual, midcore & strategy, and casino & gambling. In non-gaming, they grouped life & culture, utility, and shopping apps.
Furthermore, AppsFlyer added a Growth Index where they compared the performance of the top 350 media sources in H1 2018 vs. H2 2017. In this category, Liftoff came in at #1 or #2 for many regions across the globe.

Across all categories, here is how Liftoff ranked (bold in top ten):

  • Power Ranking: Universal/Gaming: All Categories – 13th
  • Power Ranking: Universal/Gaming: Casual – 11th
  • Power Ranking: Universal/Gaming: Midcore & Strategy – 13th
  • Power Ranking: Universal/Gaming: Casino & Gambling – 10th
  • Power Ranking: Universal/Non-Gaming: All Categories – 12th
  • Power Ranking: Universal/Non-Gaming: Life & Culture – 10th
  • Power Ranking: Universal/Non-Gaming: Utility – 11th
  • Power Ranking: Universal/Non-Gaming: Shopping – 5th
  • Power Ranking: North America/Gaming: Casual – 7th
  • Power Ranking: North America/Gaming: Midcore & Strategy – 13th
  • Power Ranking: North America/Gaming: Casino & Gambling – 9th
  • Power Ranking: North America/Non-Gaming: Life & Culture – 7th
  • Power Ranking: North America/Non-Gaming: Utility – 11th
  • Power Ranking: North America/Non-Gaming: Shopping – 5th
  • Power Ranking: Latin America/Gaming: Casino & Gambling – 8th
  • Power Ranking: Western Europe/Gaming: Casual – 13th
  • Power Ranking: Western Europe/Gaming: Casino & Gambling – 8th
  • Power Ranking: Western Europe/Non-Gaming: Life & Culture – 7th
  • Power Ranking: Western Europe/Non-Gaming: Shopping – 5th
  • Power Ranking: Western Europe/Gaming: Casual – 9th
  • Power Ranking: Eastern Europe/Gaming: Casino & Gambling – 4th
  • Power Ranking: Western Europe/Non-Gaming: Life & Culture – 6th
  • Power Ranking: Southeast Asia/Gaming: Casino & Gambling – 9th
  • Power Ranking: Southeast Asia/Non-Gaming: Life & Culture – 4th
  • Power Ranking: Southeast Asia/Non-Gaming: Shopping – 3rd
  • Power Ranking: Japan & Korea/Gaming: Casual – 10th
  • Power Ranking: Greater China/Gaming: Casual – 6th
  • Power Ranking: Australia & New Zealand/Gaming: Casual – 9th
  • Power Ranking: Australia & New Zealand/Gaming: Casino & Gambling – 5th
  • Growth Index: Universal/None – 10th
  • Growth Index: North America/Established In Region – 11th
  • Growth Index: Latin America/Established In Region – 11th
  • Growth Index: Western Europe/Established In Region – 2nd
  • Growth Index: Eastern Europe/Established In Region – 2nd
  • Growth Index: Japan & Korea /Established In Region – 1st
  • Growth Index: Greater China/Established In Region – 2nd
  • Growth Index: Southeast Asia/Established In Region – 6th

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