Spotlight: Lifelock Drives Mobile Subscriptions with CPA-Optimized App Install Ads

By Dennis Mink | December 10, 2014

Lifelock-logoLifelock ( is the leader in identity theft protection. On mobile, they keep us safe with the Lifelock Wallet app. The app makes it easy to securely store credit card information and subscribe to the Lifelock identity theft protection service.

To grow their subscription service on mobile, Lifelock turned to Liftoff for help in identifying and acquiring quality users. We started by profiling their most engaged mobile users, identifying key attributes and characteristics, then ran CPA-optimized mobile app install campaigns targeting users that looked like their best customers. The results of our efforts? Watch the video to find out.