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Mattel163’s CEO Amy Huang on transforming classic brands into digital experiences
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Mattel163’s CEO Amy Huang on transforming classic brands into digital experiences
Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset
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Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset
Candywriter’s Gabby Bradford Pigott on the value of partnerships
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Candywriter’s Gabby Bradford Pigott on the value of partnerships
Big Fish Games’ Janice Gao on Rising through the Ranks to Become Director of Growth Marketing
Post User Acquisition
Big Fish Games’ Janice Gao on Rising through the Ranks to Become Director of Growth Marketing
Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences
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Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences
8 Essential UA Metrics for Marketing Casual Games
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8 Essential UA Metrics for Marketing Casual Games
3 Ways to Level Up as an Ad Monetization Manager
Post Monetization
3 Ways to Level Up as an Ad Monetization Manager
Zynga’s Paula Neves shares her journey from psychology to mobile marketing
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Zynga’s Paula Neves shares her journey from psychology to mobile marketing
How Mobile Marketers Can Tap AI to Enhance Creative Testing, Analytics, and Production
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How Mobile Marketers Can Tap AI to Enhance Creative Testing, Analytics, and Production
Why UGC Is the Way of The Future
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Why UGC Is the Way of The Future
Top Creative Best Practices to Increase ROAS
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Top Creative Best Practices to Increase ROAS
Why ROAS Is the Wrong Optimization Metric
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Why ROAS Is the Wrong Optimization Metric
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