appsflyer index 2019

Company News

Avatar by Morgan Friberg | March 20, 2019

The 2019 AppsFlyer Performance Index is out and Liftoff was again recognized as a top media source for app marketers, ranking #6 for Retargeting campaigns, #10 for Non-Gaming and #12 for Gaming. The Performance Index offers app marketers a comprehensive report card on mobile media performance during H2 2018.

The Index is based on an analysis of over 20 billion installs and 39 billion app opens of over 11,500 apps. It measures the performance of 370 media networks from July-Dec of 2018.

Across all categories included in the index, Liftoff was recognized as a top ranked media source including:

GAMING

  • Gaming Universal All Categories – 12th
  • Gaming Universal Casual – 10th
  • Gaming Universal Midcore & Strategy – 8th
  • Gaming Africa Casual – 5th
  • Gaming Africa Social Casino – 6th
  • Gaming Australia & New Zealand Casual – 8th
  • Gaming Australia & New Zealand Midcore & Strategy – 9th
  • Gaming Australia & New Zealand Social Casino – 9th
  • Gaming Eastern Europe Casual – 5th
  • Gaming Eastern Europe Social Casino – 7th
  • Gaming Greater China Casual – 9th
  • Gaming Greater China Midcore & Strategy – 8th
  • Gaming Japan & Korea Casual – 11th
  • Gaming Japan & Korea Midcore & Strategy – 17th
  • Gaming LATAM Casual – 9th
  • Gaming North America Casual – 8th
  • Gaming North America Midcore & Strategy – 12th
  • Gaming North America Social Casino – 10th
  • Gaming SEA Social Casino – 6th
  • Gaming Western Europe Casual – 12th
  • Gaming Western Europe Midcore & Strategy – 12th
  • Gaming Western Europe Social Casino – 10th

NON-GAMING

  • Non-Gaming Universal – 10th
  • Non-Gaming Universal Life & Culture – 8th
  • Non-Gaming Universal Shopping – 7th
  • Non-Gaming Universal Utility – 10th
  • Non-Gaming Greater China Life & Culture – 9th
  • Non-Gaming Middle East Life & Culture – 6th
  • Non-Gaming North America Life & Culture – 11th
  • Gaming Australia & New Zealand Midcore & Strategy – 9th
  • Gaming Australia & New Zealand Social Casino – 9th
  • Gaming Eastern Europe Casual – 5th
  • Gaming Eastern Europe Social Casino – 7th
  • Gaming Greater China Casual – 9th
  • Gaming Greater China Midcore & Strategy – 8th
  • Non-Gaming North America Utility – 7th
  • Non-Gaming North America Shopping – 8th
  • Non-Gaming SEA Life & Culture – 9th
  • Non-Gaming SEA Shopping – 7th
  • Non-Gaming Western Europe Life & Culture – 6th

GROWTH INDEX

  • Universal – 12th
  • Africa – 8th
  • Australia & New Zealand – 5th
  • Eastern Europe – 4th
  • Greater China – 4th
  • Japan & Korea – 10th
  • LATAM – 2nd
  • Western Europe – 12th

GLOBAL RETARGETING INDEX

  • Gaming – 6th