AppsFlyer Index

Company News

Avatar by Morgan Friberg | March 31, 2020

AppsFlyer released their 10th Performance Index, ranking the best mobile media sources, and once again, Liftoff ranked as a top 10 contender in many categories

The Index offers mobile app marketers a comprehensive report card on the performance of mobile media sources. For this report, AppsFlyer analyzed 21 billion application installations and 52 billion app opens across more than 16,000 apps from July through December 2019. There were a total of 490 media networks evaluated with a minimum of 50K attributed installs. 

Liftoff Performance Rankings

The Index analyzes rankings across regions (North America, Latin America, Asia, Europe, Africa, and the Middle East) and platforms (Android and iOS), providing media source power rankings across both gaming and non-gaming popular app categories. 

Ranking within the top 5 in many categories including Global Gaming Social Casino, North America Finance, North America Social, SEA Shopping, Liftoff clenched 3rd place for Australia & New Zealand Social Casino. The complete Liftoff power rankings in all categories are found below, categorized by region starting with Global. 

  • Global Android All Categories – 14
  • Global Android Gaming All Categories – 13
  • Global Android Gaming Casual Group – 13
  • Global Android Gaming Social Casino – 5
  • Global Android Non-Gaming All Categories – 8
  • Global Android Non-Gaming  Life & Culture – 5
  • Global Android & iOS All Categories All Categories – 13
  • Global Android & iOS Non-Gaming All Categories – 7
  • Global Android & iOS Non-Gaming Shopping – 6
  • North America Android Gaming Casual Group – 13
  • North America Android Gaming  Puzzle – 9
  • North America Android Gaming Social Casino – 10
  • North America Android Non-Gaming Life & Culture – 11
  • North America Android & iOS Non-Gaming Finance – 5
  • North America Android & iOS Non-Gaming Shopping – 8
  • North America Android & iOS Non-Gaming Social – 5
  • North America iOS Gaming Casual Group – 11
  • North America iOS Gaming Midcore – 13
  • North America iOS Gaming Puzzle – 10
  • North America iOS Gaming Social Casino – 6
  • North America iOS Non-Gaming Life & Culture – 5
  • Southeast Asia Android Non-Gaming Life & Culture – 11
  • Southeast Asia Android & iOS Non-Gaming Shopping – 5
  • Western Europe Android Gaming Casual Group – 13
  • Latin America Android & iOS Non-Gaming Finance – 5
  • Latin America Android & iOS Non-Gaming Utility – 5
  • Australia & New Zealand –  Android Gaming Casual Group – 7
  • Australia & New Zealand – Android Gaming Social Casino – 3
  • Australia & New Zealand Android & iOS Gaming Puzzle – 7

To download the entire report, visit AppsFlyer’s website. If you are ready to grow your mobile business, let’s get started.