March 15, 2016 by Trace Ronning

Mobile Heroes is Back

Mobile Heroes is back! That’s right. Today we are kicking off the 2016 Spring Edition of Mobile Heroes. Each week we go in-depth with a featured non-gaming app marketer, learning about their work life, day-to-day marketing challenges, and insights into their user acquisition and retention strategies.

Spring 2016 Mobile Heroes

We’ve got a great line up of marketers, representing some of the most popular apps across a variety of app categories.

app-r-icon-no-stroke Vivian Chang | Senior Manager, Acquisition | Shopping

icon175x175 James Peng | Head of Mobile App Acquisition | Dating

icon_80x80 Cole Mercer | Director of Growth | Lifestyle

76 Elsa Hou | Senior Director of Marketing | Finance

FanDuel Icon Gary Ma | Mobile Marketing Manager | Sports

acorns-icon Sami Khan | Senior Director of Marketing | Finance

Smule Sing! Karaoke Alessandra Sales | Director of Marketing | Entertainment

Boxed-Wholesale-Icon Elyse Burack | Associate Director, Marketing | Shopping

icon175x175 Colette Nataf | User Acquisition Manager | Finance

PuzzleSocial Shamanth Rao | Director of Growth | Entertainment

We also added many new networking opportunities for non-gaming app marketers, so be sure to check out our upcoming events for an opportunity to meet with other mobile marketers.

You will also frequent blog posts on the Mobile Heroes blog, offering strategies and insights for successfully growing a mobile app, a series of webinars with the Mobile Heroes on marketing different types of apps, Q&A with the Heroes, video interviews and more.

The mobile industry is young and there’s no book of best practices yet on marketing non-gaming apps. But with the help of Mobile Heroes and marketers like you, we can make sure all non-gaming app marketers get the community support they need to succeed.

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