Kochava award

Company News

Avatar by Morgan Friberg | March 31, 2020

Kochava released their 2020 Q1 Traffic Index with Liftoff ranking as the #1 DSP for Signal Clarity, delivering highly optimized campaigns with maximum transparency.

The Kochava Traffic Index is an objective ranking of media partners based on analysis of the billions of campaign transactions measured by Kochava. The index is based on performance analysis from the back half of 2019. It is designed to encourage deeper conversations between media partners and brands, helping both make smarter decisions when evaluating the quality and integrity of their traffic.

Liftoff Recognized as Top Performer for Signal Clarity

Liftoff ranked as the #1 DSP for Signal Clarity. Signal Clarity is important. The more data an advertiser has, the more options they have to find success on a network. Media partners placing high on the Signal Clarity index not only give clients the ability to create highly optimized campaigns but demonstrate transparency across all client integrations. 

“Placing in the Kochava Traffic Index is an honor”, says Mark Ellis, CEO at Liftoff, “and speaks volumes to our ongoing focus on delivering high quality, fraud free campaigns for our customers”. 

Ranking in multiple categories shows a systemic dedication to transparency and fraud mitigation. The Kochava Index is designed to equally and objectively analyze performance, as networks may not sponsor, reward or influence their position in the ranking. Download the full index here

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