Liftoff Report

James Haslam by James Haslam | October 27, 2021

Social distancing measures worldwide paved the way for social casino games to rise in popularity–and revenues. In the U.S., where the pandemic pushed almost 1,000 casinos to close their doors, social casino titles hit the jackpot, according to market research firm Statista. Total global gross gaming revenue (GGR) of the social casino segment amounted to $6.2 billion in 2020. It forecasts this figure will increase to $7.5 billion by 2026. 

Top titles in this genre can win big. Statista reckons the average value of a social casino in-app purchase comes in at roughly $11.92. That’s almost 2x the amount players in other genres spend on IAP.  No wonder social casino towers “among the top-grossing mobile gaming genres worldwide.” 

But winning big spenders is bound to get harder in the next 12 months. The market is seeing increased movement—and competition—as traditional gambling and casino companies enter the market. Fortunately, marketing isn’t a game of chance. Marketers can harness market data to inform longer-term strategies and campaigns to turn every session into an opportunity to drive usage and boost loyalty. They can also experiment with game mechanics and features to provide players perks and bonuses that deepen engagement and drive in-app purchases.

That’s where this report uniquely provides insights to help social casino companies optimize campaigns and product. Liftoff draws from 83 billion impressions and 12 million installs to deliver ad performance insights alongside GameRefinery, who share unique feature data and metrics to show how marketers can get the most out of their games. Download your free copy of the report now!

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You can also read the report in Chinese, Japanese, Korean, Portuguese, Russian or Spanish.

Report highlights include:

  • Liftoff’s signature cost and ROAS data
  • GameRefinery’s proprietary Motivation Framework analysis
  • A granular view of the competitive Social Casino landscape
  • App feature insights to power your next innovation
  • Real insights from Mobile Heroes and industry insiders