Brazil expansion

Company News

Nicole Bansal by Nicole Bansal | November 5, 2019

Today, we are very excited to announce that Liftoff will be expanding into Latin America with our first São Paulo based hire, Antonio Affonseca. With deep industry experience, Antonio will be leading our growth efforts and working with publishers such as Rappi, MercadoPago, and Wildlife (formerly TFG), while expanding Liftoff’s footprint throughout the region.

Brazilians average over three hours/day on their smartphones, making them the 5th largest  country for smartphone usage. Brazil also ranks 3rd for year-over-year growth, market share growth, and total downloads in both the iOS App Store and Google Play store according to new App Annie report. Given this impressive data, it should come as no surprise that Liftoff has decided to expand into Brazil.

“With Brazil ranking 5th in the world for smartphone usage and Liftoff’s growing customer base in the region, we’re excited to invest additional local resources to help Brazilian advertisers further scale their mobile apps,” says Mark Ellis, CEO at Liftoff. 

Antonio Affonseca

Antonio is a well-known industry veteran and brings a wealth of knowledge about both programmatic and the nuances of the local market with him. He will be spearheading our initiative to educate marketers on the mammoth opportunity represented by the growing mobile app industry in Brazil and across Latin America. In particular, Antonio is eager to help marketers scale their user acquisition and retargeting efforts by leveraging programmatic media buying to optimize for ROI and post-install actions, like making an in-app purchase, connecting a bank account, or booking a trip.

If you’re a marketer looking to scale your app’s user acquisition and re-engagement efforts, please fill out this form.