Digiday Award

Company News

by Morgan Friberg | September 6, 2018

Liftoff wins “Best Display + Programmatic Advertising Platform” award in 2018’s Digiday Technology Awards.

The Digiday Technology Awards, formerly the Digiday Signal Awards, recognize the technology bringing transparency, efficiency, and effectiveness to the media and marketing processes for brands, agencies and publishers.

The Best Display + Programmatic Advertising Platform recognizes the top supply and demand side platforms in today’s programmatic advertising ecosystem. After winning many awards for culture, growth, and leadership, Liftoff is grateful to be recognized for our advanced use of machine learning technology to help our customers acquire, engage, and retain quality mobile users.

Digiday Technology Award Judging Process
The judges looked for companies and platforms that clearly demonstrated success over the past 12 months. Applicants had to provide evidence to substantiate entries including, but not limited to, metrics around KPIs, creative assets, case study links and other items speaking to the quality of submissions. Judges also considered the structure, presentation and clarity of each entry.

Digiday provides daily online coverage of developments in the fields of advertising, publishing, and media, and also produces events such as industry summits and awards galas.