Engagement Benchmarks: How Much Should You Pay For Users Who Really Use Your App?

Following our popular series profiling the Mobile Heroes here on Mobile Presence, our host Peggy Anne Salz catches up with Dennis Mink, VP Marketing at Liftoff, to discuss the talents, background and appetite for app market and engagement data that define UA experts and distinguish Mobile Heroes from ordinary app marketers. Drawing from the data Liftoff released in its recent Mobile App Engagement Index – which breaks down the cost per action (CPA) for apps in five major categories (Shopping, Finance, Gaming, Travel and Utility) – Dennis and Peggy run through the myths and truths around where marketers should focus spend and where they could be leaving money on the table.