2020 may be the best year for many gaming app marketers but critical questions remain. How do you cost-effectively activate your users to play and pay? If you found that sweet spot, how do you drive performance at scale?
What we covered:
- Strategies for acquiring high-value players at scale
- Tips for driving player engagement and lasting loyalty
- ROAS benchmarks across subcategories and regions
- Creative best practices that make or break your campaign success