Peggy Anne Salz from MobileGroove catches up with Thomas Hopkins, Director of Marketing at Penn Interactive Ventures. They discuss how mastering the discipline and drive essential to his career in water polo prepared him to excel in mobile app marketing where he currently oversees all mobile and web marketing across 50+ apps, including two of the top 50 grossing social casino apps on the market today. A candid discussion unfolds about the *real* value of app store optimization (ASO), invaluable lessons he learned launching an app per week for a year, and other marketing achievements leading him to become a Mobile Hero.