Playing for Keeps: Trends and Strategies to Acquire and Retain Casual Game Players

To adapt to the current volatile economic environment, game developers are pivoting their business strategies. Instead of scaling quickly, developers are prioritizing incremental revenue growth and long-term profits.

Join Liftoff and industry experts from Rovio, Tripledot, and GameRefinery for an in-depth look at these dynamics by uncovering key trends and insights in the mobile casual gaming space to help marketers better understand how to grow their games.

What we cover:

  • The most interesting trends in the mobile casual gaming market this year and what that means for your growth strategies
  • How to optimize campaigns for In-App Advertising and In-App Purchasing
  • How to drive higher-value players at scale with ad creatives
  • What can mobile marketers do to keep players from churning?


  • Andrew Seow, Associate Director of Monetisation at Tripledot
  • Kentaro Sugiura, Senior Performance Marketing Manager at Rovio
  • Erno Kiiski, Chief Game Analyst at GameRefinery, a Liftoff Company
  • Benjamin Rose, Client Partner at Liftoff

Don’t forget to get your copy of Liftoff’s 2023 Casual Gaming Apps Report