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To mark the annually celebrated Women’s History Month in March, we raise awareness around young women in marketing and highlight how they are moving up the ladder–paving the way for others to follow. The focus is on building strong leadership traits and a gender-diverse pipeline of talent when our host Peggy Anne Salz catches up with Bruna Amaya. She shares her meteoric rise from intern to Head of Marketing at Hurb, a Brazil-based company providing an online platform that enables travelers to find and reserve accommodation and activities. She also recounts how she encouraged her team to drive a new approach to mobile app marketing—and one that rocketed retention and grew the total user base by 3X.