Power Up Your Gaming Creative: Trends to Win Users and Boost Conversions

Creatives can unlock untapped performance for your campaigns, and mobile advertisers are looking for new ways to engage their audiences.

Learn from experts from Liftoff and Rovio about the latest creative trends in mobile game advertising and what are some things you can do to boost conversions, from innovations in ad formats to communicating gameplay in the creatives themselves.

What we cover:

  • What are the latest trends in creatives, and what is working? – UGC, triple page, and more.
  • How to align creatives with actual gameplay to boost performance.
  • What are some things you can do with creatives that help boost conversions?
  • How can creatives help your game appeal to new audiences?


  • Sandra Lara Castillo, Senior Manager Creative Innovations at Liftoff
  • Nicole Danser, Manager of Creative Strategy at Influence, Liftoff
  • Jared Bauer, Creative Team Lead at Rovio

Don’t forget to get your copy of Liftoff’s 2023 Mobile Ad Creative Index report