Singular Index 2020

Company News

Avatar by Morgan Friberg | February 4, 2020

Liftoff has once again ranked as a top media source in numerous categories in Singular’s 2020 Top Mobile Media Sources Index, outranking 550 other ad networks. 

The 2020 Singular ROI Index ranks the top-performing ad networks on iOS and Android by 30-day ROI, leveraging the largest set of cost, revenue, and fraud data in the industry. For this year’s edition, the Singular ROI Index analyzed $6.3 billion in ad spend data from over 2.2 billion app installs across 550 ad networks. While they no longer provide specific rankings, below are all of the categories that Liftoff placed in:

TOP MEDIA SOURCES: ROI

  • Global: All Verticals iOS
  • Global: All Verticals Android
  • Global: Gaming iOS
  • Global: Gaming Android
  • Global: Non-Gaming iOS
  • Global: Non-Gaming Android
  • Regional: North America – All Verticals iOS
  • Regional: North America – All Verticals Android
  • Regional: EMEA – All Verticals iOS
  • Regional: EMEA – All Verticals Android
  • Regional: APAC – All Verticals iOS
  • Regional: APAC – All Verticals Android

TOP MEDIA SOURCES: RETENTION

  • Global: All Verticals Android
  • Global: Non-Gaming Android
  • Regional: North America – Android

When ranking companies, Singular took into account: 

  • Spend: must be above a specified minimum
  • Fraud rate: must be below a maximum; will be penalized according to their actual
  • Reach: must be used by a significant number of Singular clients
  • CTI: must have a low to moderate click-to-install ratio
  • ROI (return on investment): calculated by in-app spend from acquired users
  • Retention: percentage of users who remain active 30 days after install

Singular is a unified SaaS marketing analytics solution connecting attribution data with campaign data in a single platform. To download the full 2020 Singular ROI Index, head over here.


Are you ready to let Liftoff help grow your mobile marketing ROI and user retention?