How Social Apps Thrive Beyond the Pandemic

Social apps have increasingly become a destination for people to meet, make new connections, and simply hang out. Represented by dating apps, the market doubled in 2021, surging past $4B in revenue. But, to stay competitive, apps need to stand out—much like their users.

Join us as we explore how social app marketing trends have evolved in the past year and what marketers should know in the new endemic world, together with Danchen Zhang, Marketing Manager at Paktor.