June 15, 2017 by Morgan Friberg

NEW! 2017 Mobile Shopping Apps Report

There’s no denying mobile shopping is on the rise and here to stay. As mobile continues to dominate the way humans connect, interact, play games, entertain, stay updated, document and more—it’s also true people shop more on their devices as apps and brands embrace the modern consumer behavior where convenience drives commerce.

In fact, by 2021, Forrester forecasts consumers will spend $152 billion directly on mobile phones, equating to almost 24% of total online sales. Winning in such a highly competitive app category demands app marketers double-down on efforts appeasing their mobile-first, shopping-happy audiences, encouraging deep engagement, and driving the ultimate conversion—post-install purchases. This report equips app marketers to make data-informed decisions, ensuring their mobile shopping apps get the attention they deserve.

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Download the 2017 Mobile Shopping Apps Report which examines engagement activities and trends across three distinct app categories, drawing from Liftoff internal data from April 1, 2016 through April 1, 2017 spanning 26.9 billion ad impressions across 4.8 million app installs.

Specifically, the report tracks the cost and conversion rates of three key events in the commerce funnel that define the shopping journey and an exceptionally engaged app user: installs (interest), registrations (consideration), and first purchase (conversion). Furthermore, three distinct shopping app categories are analyzed: Marketplace apps, Brand Commerce apps, and Value Add apps. Also, the report breaks down data by platform (iOS and Android), user demographics (gender), and region (North America, LATAM, EMEA and APAC).

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