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Downloads >> Report

2017 Mobile Gaming Apps Report

Download the 2017 Mobile Gaming Apps Report to gain insights on costs and conversion rates to acquire new mobile gaming app users.

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Live Podcast

Mobile Presence Podcast – InfiApps

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Tal Turpaz, Head of Advertising at InfiApps.

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Live Podcast

Mobile Presence Podcast – King

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Matt Widdoes, Director, Performance Marketing at King.

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Events >> Webinar

Best Practices for Marketing Gaming Apps

View our live webcast where we openly discuss best practices with Winnie Wen from Warner Bros. Entertainment and Matt Widdoes from King.

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Live Podcast

Mobile Presence Podcast – Crowdstar

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Haydon Young, UA manager at Crowdstar.

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Downloads >> Report

2016 Mobile Engagement Index

Download the 2016 Mobile Engagement Index and compare your app against industry-wide benchmarks.

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Events >> Webinar

Gaming Apps Report Webinar

View our live webcast covering the 2017 Mobile Gaming Apps Report: User Acquisition Trends and Benchmarks. We are joined by a Gaming Mobile Hero as a panelist!

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Case Study

How MyTona increased daily In-App-Purchase revenue by 137%

Learn how creative testing lead to a 20% increase in post-install events for Seekers Notes: Hidden Mystery.

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Case Study

How Rocket Games increased Viva Slots Vegas game plays by 588%

Download the case study and learn how Viva Slots Vegas experienced a 140% increase in install-to-action rate.

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Red vs Blue Infograph

View the red vs blue infograph! We analyze data comparing mobile marketing trends leading up the US presidential election.

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Case Study

How Invoice2go boosted subscriptions 30% with re-engagement campaign

Download the case study to learn how re-engagement earned Invoice2go a 16.3% return on ad spend.

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Events >> Webinar

The Good, The Ad & The Ugly: Episode 2

View The Good, The Ad & The Ugly II– a raw, unfiltered creative talk show featuring mobile marketing experts expressing their opinions on various A/B tests.

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Case Study

How SurveyMonkey increased click-to-install rate by 152.2%

Download the case study to learn how VPN  activation costs were reduced by 37.3% with A/B testing and machine learning.

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Testimonials

Liftoff Helps Me Retain More Mobile Shoppers

Mobile re-engagement keeps RetailMeNot app users active long after the install.

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Downloads >> Report

2016 Mobile Shopping Apps Report

Download the 2016 Mobile Shopping Apps Report and get the latest shopping industry insights and benchmarks.

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Case Study

How ZiMAD increased 90-day user retention rates

The popular mobile gaming studio received a significant increase in long-term, high value users thanks to lookalike targeting by Liftoff.

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Video

Acquire Better Quality Users with Dynamic Ads

Watch this video to find out how Dynamic Ads increase post-install conversion rates by up to 400%.

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Downloads >> Guide

Guide to Marketing Non-Gaming Apps (Spring 2016)

Download the guide to get mobile growth advice from 10 successful non-gaming app marketers.

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Events >> Webinar

Introduction to Dynamic Ads: Acquire Better Quality Users with Programmatic Creative

Get the inside scoop on how Dynamic Ads deliver 400% better performance than standard ads.

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Testimonials

Liftoff Gives Me the Insights I Need to Grow

Liftoff performance insights help Boxed improve campaign performance on all marketing channels.

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Events >> Webinar

The Good, The Ad & The Ugly Episode 1

View an Ad vs. Ad showdown on The Good, The Ad & The Ugly – the only raw, unfiltered creative talk show in the Wild West of mobile app marketing.

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Testimonials

How Liftoff Helps Me Achieve My Mobile Growth Goals

CPA-optimized user acquisition campaigns keep PuzzleSocial at #1 on the crossword charts.

 

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Testimonials

Liftoff Helps Me Diversify and Scale Efficiently

Activehours works with Liftoff to help them acquire users they can’t find on Facebook or Google.

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Testimonials

Liftoff Delivers the Scale I Need to Grow My App

Liftoff helps FanDuel stay on top of the daily fantasy sports rankings with campaigns built to scale.

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Testimonials

I Generate More Mobile Revenue Thanks to Liftoff

Invoice2go scales their user acquisition efforts with CPA-optimized campaigns from Liftoff.

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Testimonials

Liftoff Helps Me Acquire More Mobile Daters

The Match Group works with Liftoff to help grow their dating apps with active mobile users.

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Downloads >> Report

2016 Mobile Dating Apps Report

When spring is in the air, user engagement increases 131.7%. Download the Mobile Dating Apps Report to learn more.

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Case Study

How MFour increased user engagement by 157%

Get the case study and find out how campaigns optimized for post-install actions led to increased survey engagement for MFour.

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Downloads >> Guide

Master the Art of Mobile Re-engagement

Download the Guide to Mobile Re-engagement to learn how to convert app installs into engaged & profitable users.

Testimonials

Liftoff Understands My Goals and Helps Me Reach Them

Working with partners who truly understand the industry is key for MileIQ’s mobile growth.

 

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Events >> Webinar

How to turn your Entertainment App into a Revenue Machine: FanDuel and Smule

Learn how leading entertainment app marketers build a highly engaged mobile user base.

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Testimonials

Why marketers choose Liftoff

Mobile marketers love working with Liftoff. Check out what some of our clients have to say about their experience with us.

 

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Events >> Webinar

Unlocking Finance Apps: How Marketers Drive Growth and Revenue

Marketers from Acorns and Activehours share strategies that accelerate mobile growth.

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Case Study

How Acorns increased app registrations by 36.5%

Lookalike targeting helped the leading investing app acquire more quality users. Download the case study to learn more.

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Case Study

How SeatGeek increased mobile ticket sales by 12.7%

The event ticketing app saw an immediate lift in ticket sales with native ad campaigns. Download the case study to find out how.

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Downloads >> Report

2016 Mobile Finance Apps Report

Download the Mobile Finance Apps Report and get the latest industry insights and benchmarks.

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Testimonials

Liftoff Helps Me Acquire My Ideal Mobile User

Lookalike targeting is critical to the success of MileIQ, the top-grossing mileage tracking app.

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Events >> Webinar

Delivering ROI on Your Mobile Investment

Learn what savvy mobile marketers are doing to monetize and scale quality mobile users.

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Downloads >> Report

Q3 2015 Mobile App Engagement Index

Get the mobile CPA benchmarks and conversion rates from Q3 2015. Download now.

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Events >> Webinar

Unlocking Your App Installs with Mobile Re-engagement

Learn the strategies that MileIQ uses to activate new mobile users and keep them engaged.

Nominate a Mobile Hero

Mobile Heroes

We’re Looking for Mobile Heroes

If you know an expert mobile marketer, we want to meet them. Nominate a friend, colleague, or yourself to be featured as the next Mobile Hero.

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Downloads >> Guide

Guide to Marketing Non-Gaming Apps (Fall 2015)

Get the latest strategies and best practices in marketing non-gaming apps.

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Testimonials

Liftoff Delivers High Quality Dating App Subscribers

Zoosk wants subscribers, not just installs. Liftoff helps the top-ranked dating app continue growing.

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Testimonials

Liftoff Allows Me to Diversify My User Acquisition Efforts

FutureAdvisor knows that diversification is critical to business growth, and Liftoff helps them achieve it.

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Testimonials

Liftoff Helps Me Engage with High Quality Users

LifeLock uses Liftoff to identify their best customers and acquire new users with CPA-optimized campaigns.

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Events >> Webinar

How Top Marketers Prepare for the Holiday Rush

Mobile Marketers from Touch of Modern and SeatGeek share their strategies for growing a mobile business during the holidays.

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Video

Pay for Actions, Not Installs

Learn how CPA-optimized user acquisition campaigns are changing the way mobile businesses grow.

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Events >> Webinar

Beyond the Install: From Acquisition to Re-engagement

Learn how expert mobile marketers increase user retention and app engagement rates.

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Video

How Liftoff Drives Installs that Convert

Learn how Liftoff goes beyond the install to help you acquire highly engaged app users.

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Case Study

How Tophatter increased mobile auction sales by 235%

Download the case study to see how CPA-optimized user acquisition campaigns drive mobile sales growth for the auction app.