Tag: remarketing


As a marketer, you have to admit that the adjective “dynamic” has a great ring to it. Right out of the gate, it already conjures up images of a new kind of ad mobile users just can’t ignore—a more compelling way to advertise your app to a mobile audience. These dynamic ads are both highly personalized and built programmatically based on real-time requests and assembly.

And the numbers don’t lie: dynamic advertising can deliver up to a 400 percent lift in post-install conversions! This means that dynamic ads do more than simply look nice on a mobile screen; they actually have the power to entice the right kinds of consumers to continually engage with your app.

Keep these best practices in mind as you’re developing your dynamic advertising strategy for your mobile apps. (more…)

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