Tag: fighting fraud


Guest Blog: Well versed in large-scale data analysis, Andreas Naumann from Adjust brings more than nine years of experience working with advertisers in fraud prevention at multiple European leading ad networks including Zanox, Trademob and Glispa.

Headquartered in Berlin, Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform.


You may have watched our recent partner fraud webinar with Liftoff where I spoke about mobile ad fraud. But if not, don’t worry, we’ve picked some choice questions to keep you informed of what’s going on in the industry.
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Guest Blog: Well versed in large-scale data analysis, Andreas Naumann from Adjust brings more than nine years of experience working with advertisers in fraud prevention at multiple European leading ad networks including Zanox, Trademob and Glispa.

Headquartered in Berlin, Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform.


Mobile ad fraud isn’t anything new to Adjust – we’ve been taking it on with one of the sharpest tools on the market (our Fraud Prevention Suite) with great success. However, one of the best ways to take on mobile fraud is to become as knowledgeable as possible – and with that, we’ve created answers to some of our most frequently asked questions, which could get you thinking about how deep fraud can be, and how it might be affecting your data, and your budgets. To find out more, read on.
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Guest Blog: Jon Burg is the Head of Product Marketing at AppsFlyer
. Jon is a seasoned marketer with 10 years experience in communications, customer experience and product innovation. As the founder of the social marketing capability at Digitas, Jon led social marketing and product strategy for a number of Fortune 500 brands.

AppsFlyer, founded in 2011, is a SaaS mobile marketing analytics and attribution platform, based out of Herzliya, Israel. 


Mobile fraud is a real and growing issue. As billions of dollars have poured into the mobile marketing ecosystem, fraudsters have upped their game, finding ever more advanced ways to tap into this lucrative market. Since 2011, the team at AppsFlyer has helped mobile marketers detect, prevent and actively fight mobile fraud. Over the years, as the scale and sophistication of mobile fraud has grown, we have worked hand-in-hand with advertisers and partners across the industry to address this challenge.

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