There’s no denying mobile shopping is on the rise and here to stay. As mobile continues to dominate the way humans connect, interact, play games, entertain, stay updated, document and more—it’s also true people shop more on their devices as apps and brands embrace the modern consumer behavior where convenience drives commerce.
In fact, by 2021, Forrester forecasts consumers will spend $152 billion directly on mobile phones, equating to almost 24% of total online sales. Winning in such a highly competitive app category demands app marketers double-down on efforts appeasing their mobile-first, shopping-happy audiences, encouraging deep engagement, and driving the ultimate conversion—post-install purchases. This report equips app marketers to make data-informed decisions, ensuring their mobile shopping apps get the attention they deserve. (more…)
