Tag: dating apps


Whether users are looking for a flirt, a date, or a lifetime companion, just about everyone seems to have joined the dating apps party. But it’s not all good news. More apps and more users drives more competition, and puts more pressure on app marketers to be smarter about how they acquire, engage and retain large numbers of dating app users.

Download the 2018 Mobile Dating Apps Report for the latest data on user acquisition trends and benchmarks to better equip you to make data-informed decisions, ensuring your app attracts users in today’s quickly changing and highly competitive dating app market. 

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I’m Thomas Hadjadj. I have a Business Law degree and a Master’s in Marketing. I’ve worked in online marketing for 13 years. I spent 6 years in a media agency where I held many titles including account manager, media buyer, and project manager for top French & international advertisers.

I’ve been working at Meetic for nearly 8 years, first for France and now for all of Europe. We concentrated first on desktop, then mobile web, and now Apps have been a strong focus for over 2 years. The mobile dating industry is very competitive and to emerge with our apps, we must continually innovate from a product and acquisition point of view. (more…)

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