A few weeks ago, we released the 2016 Mobile App Engagement Index. This is a biggie – it highlights data for the first half of 2016, with many trends back to 2015, from over 7.3 million app installs and 65 million post-install mobile events. The Index compares differences in app engagement by gender and operating systems. We slice and dice data across five major app categories: Shopping, Finance, Gaming, Travel, and Utility.
In this post, we are going to focus on the average cost to acquire (CPA) a user for Registrations, Reservations, Purchases, In-App Purchases, and Subscriptions. (more…)
