Category: Mobile Marketing


Today Liftoff is proud to join the Coalition Against Ad Fraud (CAAF). Led by Adjust, a leading mobile attribution and tracking partner, the coalition is made up of key members of the mobile marketing industry including attribution vendors, ad networks and demand side platforms. Alliance members pledge to protect customers by working together to prevent ad fraud across the mobile industry. (more…)

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AppsFlyer has just released their H2 2016 Mobile Performance Index and Liftoff ranks well across the board. The Index ranks the top performing mobile ad networks and demand side platforms (DSPs) like Liftoff. If you market mobile apps, it’s a great guide offering the most comprehensive view on the quality and scale of mobile media sources per platform, vertical and throughout 7 regions across the globe. (more…)

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What Mobile Marketers Need to Know About Zeroing Out IDFA

It’s been well documented that iOS 10 introduces many new privacy features. The one that has sent shockwaves through the mobile marketing and attribution industry is “Limit Ad Tracking” within device settings.

If a user turns on “Limit Ad Tracking” on their iOS 10 device, they effectively zero out the device ID (IDFA). Essentially a user opts-out of ad tracking and their device ID is completely hidden. This means it’s no longer possible to deterministically attribute installs and in-app activity resulting from advertising impressions shown to these users. (more…)

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Back-to-School shopping, the second biggest shopping season of the year, is here. This year, US parents are projected to spend $65.4 billion making Back-to-School purchases online, with mobile accounting for 33% of ecommerce sales. August, the biggest month for Back-to-School shopping, also happens to be one of the most lucrative months for shopping apps to acquire new customers, making it a smart time to spend on user acquisition.

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Mobile Heroes is back! That’s right. Today we are kicking off the 2016 Spring Edition of Mobile Heroes. Each week we go in-depth with a featured non-gaming app marketer, learning about their work life, day-to-day marketing challenges, and insights into their user acquisition and retention strategies. (more…)

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With 2016 only days away, we thought it would be nice to reflect on some of the great advances the mobile marketing industry made in 2015. But then we thought better of ourselves and realized it would be much more exciting to take a look into the future of mobile marketing instead. (more…)

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We all know that Black Friday and Cyber Monday are some of the biggest shopping days of the year, as consumers spent $10.4 billion in stores on Black Friday and another $3 billion on Cyber Monday hunting for the best deals of 2015. But this year, consumers weren’t the only ones hunting for deals during the holiday weekend. App marketers, too, hoped to score major deals over the weekend – on acquiring new mobile shoppers.

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