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Fresh News & Insights for App Marketers

Blog > Mobile Heroes

9 Tips I Learned Marketing Popular Mobile Hidden Objects Game

Best Practices•Mobile Heroes

9 Tips I Learned Marketing Popular Mobile Hidden Objects Game

16 Apr 2018 | Fedosiya Protopopova

Understanding the Fundamentals of Calculating Lifetime Value

Best Practices•Mobile Heroes

Understanding the Fundamentals of Calculating Lifetime Value

27 Mar 2018 | Matthew Sadofsky

How to Build a Career in Mobile User Acquisition

Best Practices•Mobile Heroes

How to Build a Career in Mobile User Acquisition

5 Mar 2018 | Matthew Sadofsky

New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI

New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI

28 Feb 2018 | Thomas Hopkins

Marketing a News App in the Age of Trump

Ad Creative•Mobile Heroes

Marketing a News App in the Age of Trump

19 Feb 2018 | Fabien-Pierre Nicolas

What I Learned Launching 1 App per Week for 52 Weeks Straight

Best Practices•Mobile Heroes

What I Learned Launching 1 App per Week for 52 Weeks Straight

5 Feb 2018 | Thomas Hopkins

What I Learned Running Mobile Ads on Snapchat

Best Practices•Mobile Heroes

What I Learned Running Mobile Ads on Snapchat

22 Jan 2018 | Esther Hwang

The Weather Company on Testing Creative Across Audiences

The Weather Company on Testing Creative Across Audiences

8 Jan 2018 | Helene Trompeter

5 Effective Strategies for A/B Testing Ad Creatives

5 Effective Strategies for A/B Testing Ad Creatives

27 Nov 2017 | Kartick Narayan

Zenjoy Shares Thoughts on Fast-Paced Mobile Marketing Industry

Zenjoy Shares Thoughts on Fast-Paced Mobile Marketing Industry

13 Nov 2017 | Xi Tong

HomeAdvisor on the Benefits of a Comprehensive LTV Model

Best Practices•Mobile Heroes

HomeAdvisor on the Benefits of a Comprehensive LTV Model

30 Oct 2017 | Cassie Chernin

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