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Fresh News & Insights for App Marketers

Blog > Best Practices

Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing

Best Practices•Mobile Heroes

Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing

13 Dec 2016 | Colette Nataf

4 Quick Wins: Improving Mobile Marketing Campaign Performance

4 Quick Wins: Improving Mobile Marketing Campaign Performance

30 Nov 2016 | Josh Hayes

Search Ads: Apple and Google are Better Together

Best Practices•Mobile Heroes

Search Ads: Apple and Google are Better Together

18 Nov 2016 | Colette Nataf

6 Tips for Spotting and Preventing Mobile Ad Fraud

Best Practices•Mobile Heroes

6 Tips for Spotting and Preventing Mobile Ad Fraud

4 Nov 2016 | Adrián Sarasa Cantán

How Non-Holiday Mobile Marketers Conquer the Holidays

Best Practices•Mobile Heroes

How Non-Holiday Mobile Marketers Conquer the Holidays

1 Nov 2016 | Colette Nataf

Get Real With User Reviews in Your Mobile Ads

Best Practices•Mobile Heroes

Get Real With User Reviews in Your Mobile Ads

3 Oct 2016 | Mick Weinstein

Scaling Growth at Mobile-First Startups: Challenges and Tips

Best Practices•Mobile Heroes

Scaling Growth at Mobile-First Startups: Challenges and Tips

19 Sep 2016 | Trace Ronning

How we optimize UA channels to increase user retention in the CBS Sports app

How we optimize UA channels to increase user retention in the CBS Sports app

7 Sep 2016 | Trace Ronning

Want to Win Black Friday? Acquire New Mobile Shoppers in September

Best Practices•Trends

Want to Win Black Friday? Acquire New Mobile Shoppers in September

21 Jul 2016 | Trace Ronning

3 Tips for Designing Killer Mobile Ads

Ad Creative•Best Practices

3 Tips for Designing Killer Mobile Ads

24 May 2016 | Trace Ronning

What I Learned My First Two Months Running Mobile Re-engagement at Smule

Best Practices•Mobile Heroes

What I Learned My First Two Months Running Mobile Re-engagement at Smule

12 May 2016 | Alessandra Sales

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