Category: Best Practices


When someone installs and opens your app, it’s the beginning of a dialogue. They’re telling you that they’re interested in your product, or that your app might provide the solution to a problem they’re facing. But users don’t always convert right away, because most of the time they still have questions. Can I trust this app? Will it really do what it claims to do? Is it worth paying a monthly subscription fee for what I get in return?

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The following is a guest post written by Christine Beuhler, Content Marketing Manager at Mobile Action.

Today we’re going to talk about how to gather competitive app store intelligence and insights from the app stores to stay a step ahead of your competitors. The app stores offer a treasure trove of competitive intelligence, from App Store keyword search rankings to ratings and reviews. When analyzed properly, you can easily identify what your mobile competitors are up to and develop marketing strategies to compete more effectively.

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We’re all familiar with the idea of paying a recurring monthly fee for some kind of service in our lives. The concept has been around as long as most of us can remember. Each month we happily pay for things like cable, an Internet connection, and electricity. All of these make sense because we enjoy the benefits of each service – entertainment, access to the web, lights, air conditioning, etc. – and at some point get so used to them that we can’t live without them.

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This post, written by John Michaeli from Medisafe, originally appeared on Mobile Heroes.

Unlike many of the mobile apps and games in the market today, we provide our app users with a service that they are less inclined to share with their friends. Our Medisafe mobile health app helps patients stay on top of all their medications – a private and personal piece of information that you’re unlikely to see in your friends’ news feeds anytime soon. Yet, like virtually all mobile startups, we cannot afford to strictly pay our way to the top.

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One of the most important things I’ve learned in my years as a mobile marketer is that my success often hinges upon the success of the partners I work with. A big part of the job is working with mobile user acquisition partners to make sure they’re delivering on their promise, that we’re setting reasonable expectations of each other, and that the line of communication is clear.

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Admit it. ASO is boring! And every app marketer worth their salt knows the basics of optimization to get their app discovered in the app stores. You have your favorite ASO tool to monitor your app’s keywords and your competitors’ and rank them for competitiveness and search volume. You stuffed in a few keywords that you hope will take some traffic from your competitors. You even did some link-building campaigns to increase traffic to your app’s Google Play page.

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With app marketing, the best way to go forward is to start by working backwards.

Today’s app market is incredibly crowded. There are an overwhelming amount of options in every category, and building a great product is no longer enough to attract and retain users. At the same time, the stakes (and opportunities) have never been higher.

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Ah yes, spring has arrived. The snow is melting, the birds are singing and people are sneezing all around. All the signs of spring we’ve come to expect and love, depending on where you live of course.

And with spring comes the effervescent ritual of spring cleaning. If you’ve got an app you are looking to grow, there’s no better time to do some spring cleaning of your own. We’ve pulled together some quick tips to help you get more users clicking and converting.

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Real-time bidding (RTB) is the fastest-growing mobile marketing technology. Joining these high-velocity auctions for individual mobile ad impressions is a huge opportunity for tech-savvy mobile marketers.

RTB is the next generation of targeted advertising: whereas more traditional ad-networks offer demographic targeting, RTB exchanges enable individual user targeting. This, in turn, unlocks unprecedented opportunities for more effectively engaging or re-engaging with your customers.

According to Business Insider RTB market share of mobile advertising revenue will grow from 3% in 2013 to 30% in 2018 at a compound annual growth rate of 128%. (more…)

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