Month: June 2017

Clarity Money: Insights On Ad Creative, Metrics, and KPIs

Marc Atiyeh
By: Marc Atiyeh
June 26, 2017

I am currently the Chief Strategy Officer of Clarity Money where I focus on our growth efforts from User Acquisition, Operations, Partnerships, and Marketing. Prior to joining Clarity Money, I was the Head of Growth at Paribus. I oversaw the growth of the company from 10,000 users to almost 1,000,000 in 12 months until Paribus got acquired by Capital One. Prior to that, I was a Business Operations and Planning Analyst at Flurry (acquired by Yahoo). I have also interned and been involved in other industries including ad-tech and venture capital. (more…)

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Value For Money: Shopping Apps Report Reveals UA Bargains And Trade-Offs

Peggy Anne Salz
By: Peggy Anne Salz
June 22, 2017

Guest Blog: As a mobile analyst, a top 30 Mobile Marketing influencer and a nine-time author, Peggy Anne Salz tracks the trends, brands, organizations and innovators who shape how we do business and engage with consumers across the multiple screens, devices and apps. Peggy is a regular contributor to Forbes and Harvard Business Review and Mobile Analyst with VentureBeat. She’s the Chief Analyst and Founder at MobileGroove, a top 50 ranked tech destination, which produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry.

Shoppers – and even just people in “shopping mode” who are browsing, not buying – are reaching to mobile apps for advice, assistance and added-value. It’s why Google has called out this mindstate in its list of pivotal micro-moments (the “I-want-to-buy” micro-moments) when people are poised to make a purchase. But Google isn’t the only one to recognize the central role of this activity in our daily lives. (more…)

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NEW! 2017 Mobile Shopping Apps Report

By: Morgan Friberg
June 15, 2017

There’s no denying mobile shopping is on the rise and here to stay. As mobile continues to dominate the way humans connect, interact, play games, entertain, stay updated, document and more—it’s also true people shop more on their devices as apps and brands embrace the modern consumer behavior where convenience drives commerce.

In fact, by 2021, Forrester forecasts consumers will spend $152 billion directly on mobile phones, equating to almost 24% of total online sales. Winning in such a highly competitive app category demands app marketers double-down on efforts appeasing their mobile-first, shopping-happy audiences, encouraging deep engagement, and driving the ultimate conversion—post-install purchases. This report equips app marketers to make data-informed decisions, ensuring their mobile shopping apps get the attention they deserve. (more…)

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The Importance of Understanding Unique Cultures When Marketing Globally

Marco & Faisal
By: Marco & Faisal
June 12, 2017

Marco Esposito is an International Mobile Marketing Manager at Delivery Hero.

After my studies I moved to Berlin where I started working for an ad network and developed my interest in the mobile environment. The experience I gained as an account manager and a business development manager brought me to Delivery Hero almost two years ago. I started working on Pizza.de (DE) and Talabat (MENA), responsible for building mobile marketing strategies and optimizing the campaigns supporting their respective targets. (more…)

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How Delivery Hero Creates a Seamless Experience from Impression to Purchase

Marco & Faisal
By: Marco & Faisal
June 12, 2017

Faisal Hammad is an International Mobile Marketing Manager at Delivery Hero.

I have worked in many different roles in Online Marketing ever since graduating from university. This rotation, in terms of responsibilities, allowed me to get a good understanding of Performance Marketing in general but also specialize in mobile for the Middle East region. Learning mobile in the Middle East was a struggle for a couple of reasons: (more…)

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