Month: May 2017

Mobile Ad Fraud Expert Answers Three Important Questions

Andreas Naumann
By: Andreas Naumann
May 24, 2017

Guest Blog: Well versed in large-scale data analysis, Andreas Naumann from Adjust brings more than nine years of experience working with advertisers in fraud prevention at multiple European leading ad networks including Zanox, Trademob and Glispa.

Headquartered in Berlin, Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform.

You may have watched our recent partner fraud webinar with Liftoff where I spoke about mobile ad fraud. But if not, don’t worry, we’ve picked some choice questions to keep you informed of what’s going on in the industry.
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Why the Largest Dating App in Europe Tracks All App Events

Thomas Hadjadj
By: Thomas Hadjadj
May 15, 2017

I’m Thomas Hadjadj. I have a Business Law degree and a Master’s in Marketing. I’ve worked in online marketing for 13 years. I spent 6 years in a media agency where I held many titles including account manager, media buyer, and project manager for top French & international advertisers.

I’ve been working at Meetic for nearly 8 years, first for France and now for all of Europe. We concentrated first on desktop, then mobile web, and now Apps have been a strong focus for over 2 years. The mobile dating industry is very competitive and to emerge with our apps, we must continually innovate from a product and acquisition point of view. (more…)

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Mobile Ad Fraud Q&A with Adjust

Andreas Naumann
By: Andreas Naumann
May 10, 2017

Guest Blog: Well versed in large-scale data analysis, Andreas Naumann from Adjust brings more than nine years of experience working with advertisers in fraud prevention at multiple European leading ad networks including Zanox, Trademob and Glispa.

Headquartered in Berlin, Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform.

Mobile ad fraud isn’t anything new to Adjust – we’ve been taking it on with one of the sharpest tools on the market (our Fraud Prevention Suite) with great success. However, one of the best ways to take on mobile fraud is to become as knowledgeable as possible – and with that, we’ve created answers to some of our most frequently asked questions, which could get you thinking about how deep fraud can be, and how it might be affecting your data, and your budgets. To find out more, read on.
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Liftoff Partner AppsFlyer Shares Insights and Strategies to Combat Mobile Advertising Fraud

Jon Burg
By: Jon Burg
May 1, 2017


Guest Blog: Jon Burg is the Head of Product Marketing at AppsFlyer. Jon is a seasoned marketer with 10 years experience in communications, customer experience and product innovation. As the founder of the social marketing capability at Digitas, Jon led social marketing and product strategy for a number of Fortune 500 brands.

AppsFlyer, founded in 2011, is a SaaS mobile marketing analytics and attribution platform, based out of Herzliya, Israel. 

Mobile fraud is a real and growing issue. As billions of dollars have poured into the mobile marketing ecosystem, fraudsters have upped their game, finding ever more advanced ways to tap into this lucrative market. Since 2011, the team at AppsFlyer has helped mobile marketers detect, prevent and actively fight mobile fraud. Over the years, as the scale and sophistication of mobile fraud has grown, we have worked hand-in-hand with advertisers and partners across the industry to address this challenge.

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Mobile Marketing Musings with Nick Quan

Nick Quan
By: Nick Quan
May 1, 2017

Nick Quan is the performance marketing manager at Twitter, focused on acquiring new users through paid mobile channels. He was previously at EA, where he managed the mobile user acquisition efforts for mobile titles like Madden, FIFA, and Iron Force. Nick also worked at Inmobi, helping top gaming and non-gaming advertisers acquire and re-engage users across the mobile ad networks’ publisher base. Nick joins us with 6 years of mobile marketing experience, with expertise on both the publisher and advertiser sides of the business. (more…)

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