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Fresh News & Insights for App Marketers

Month: May 2017

newJoin the Mobile Heroes Community onslack
Using Targeted Lookalike Audiences for App User Acquisition

Mobile Marketing

Using Targeted Lookalike Audiences for App User Acquisition

28 May 2017 | Morgan Friberg

Mobile Ad Fraud Expert Answers Three Important Questions

Mobile Fraud

Mobile Ad Fraud Expert Answers Three Important Questions

24 May 2017 | Andreas Naumann

Why the Largest Dating App in Europe Tracks All App Events

Best Practices•Mobile Heroes

Why the Largest Dating App in Europe Tracks All App Events

15 May 2017 | Thomas Hadjadj

Mobile Ad Fraud Q&A with Adjust

Mobile Fraud

Mobile Ad Fraud Q&A with Adjust

10 May 2017 | Andreas Naumann

Liftoff Honored as Silver Stevie® Award Winner in 2017 American Business Awards

General

Liftoff Honored as Silver Stevie® Award Winner in 2017 American Business Awards

2 May 2017 | Morgan Friberg

Liftoff Partner AppsFlyer Shares Insights and Strategies to Combat Mobile Advertising Fraud

Mobile Fraud

Liftoff Partner AppsFlyer Shares Insights and Strategies to Combat Mobile Advertising Fraud

1 May 2017 | Jon Burg

Mobile Marketing Musings with Nick Quan

Best Practices•Mobile Heroes

Mobile Marketing Musings with Nick Quan

1 May 2017 | Nick Quan

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