Month: November 2016


The “Stories From the Mobile Marketing Trenches” blog series chronicles tips, tricks, and best practices from Liftoff employees who work day in, day out with many mobile marketers. They ensure success and happiness by defining upfront campaign goals and tracking success metrics with their clients.

Mobile marketing campaigns are only as successful as they’re set up to be. But that doesn’t mean a languishing campaign cannot be saved from the jaws of low ROI, or that a solid performer can’t be propelled to the next level with these quick wins. (more…)

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The Liftoff 2016 Mobile App Engagement Index highlights data for the first half of 2016, with many trends back to 2015, from over 7.3 million app installs and 65 million post-install mobile events. The Index compares differences in app engagement by platform (iOS and Android) and post install events. We slice and dice data across five major app categories: Shopping, Finance, Gaming, Travel, and Utility.

In this post, we focus on app engagement by gender. (more…)

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colette-nataf-headshot-02Guest Blog: Colette Nataf is the CEO and Co-Founder at Step One Growth. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette, is now helping marketers scale their businesses through Facebook and Google AdWords.

 


I remember the day I found out that Google was going to start putting ads in the Play Store. These would be similar to what we’ve seen in the Google Search engine for years, but now you see the same type of text ads when you’re downloading Android apps.

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Hello APAC!

With the usual holiday slowdown just around the corner, at Liftoff you would never know it. Today we are excited to announce the official opening of our first Asia-Pacific office.

(more…)

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The Liftoff 2016 Mobile App Engagement Index highlights data for the first half of 2016, with many trends back to 2015, from over 7.3 million app installs and 65 million post-install mobile events. The Index compares differences in app engagement by gender and post install events. We slice and dice data across five major app categories: Shopping, Finance, Gaming, Travel, and Utility.

In this post, we focus on the engagement by platform: iOS vs Android. (more…)

Read More

colette-nataf-headshot-02Guest Blog: Colette Nataf is the CEO and Co-Founder at Step One Growth. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette, is now helping marketers scale their businesses through Facebook and Google AdWords.

 


The holidays are coming.

When stores start putting out Christmas decorations before Halloween, you know it’s going to be a busy quarter in the advertising world. So what should you do as a mobile performance marketer in the holiday season?

It’s time to up your marketing game. (more…)

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