Month: August 2016


Successfully marketing an app is a challenge. Marketing a non-gaming app is an even bigger challenge. From identifying your target audience, educating them on the benefits of your product, and converting them into a paying customer, marketers deal with a range of challenges unique to marketing non-gaming apps.

To find out what non-gaming app marketers need to do to successfully grow their app, we asked our Mobile Heroes to share one piece of advice. Here is what they had to say:
(more…)

Read More

Back-to-School shopping, the second biggest shopping season of the year, is here. This year, US parents are projected to spend $65.4 billion making Back-to-School purchases online, with mobile accounting for 33% of ecommerce sales. August, the biggest month for Back-to-School shopping, also happens to be one of the most lucrative months for shopping apps to acquire new customers, making it a smart time to spend on user acquisition.

Read More

AppsFlyer just released their bi-annual Mobile Performance Index. The Index ranks the top performing mobile ad networks and demand side platforms (DSPs) like Liftoff. If you spend on marketing mobile apps, it’s a good read, especially if you’re looking to test new channels for app installs.

In a nutshell, the Index ranks the top performing networks and DSPs based on (1) how well they can scale, and (2) the quality of the app installs, as measured with a 30 day retention window. (more…)

Read More