Liftoff again ranks as one of the Best Places to Work in the Bay Area according to the San Francisco Business Times and Silicon Valley Business Journal, ranking 10th this year. This is the second year in a row Liftoff has made the list.

What makes the Best Places to Work award so distinguished is that each company’s employees exclusively determine the winners. Bay Area workers were asked to complete an assessment that measures their company on such values as trust in leadership, collaborative culture, personal engagement and satisfaction of individual needs through great benefits and perks.

This year’s winners survived a nomination pool of more than 500 applicants that span many industries and sizes. Combined, 49,000 Bay Area employees work for these 130 standout companies.

Learn more about the award and review Liftoff’s profile with a 94.34 scorecard.


Check out current job openings!

Read More

In June 2015, MyTona released the mobile game Seekers Notes: Hidden Mystery. Seekers Notes is a hugely popular hidden object game with millions of downloads. It’s famous for its carefully designed levels and beautiful artwork. This was the company’s first experience self publishing a mobile game, as well as promoting the game ourselves.

In the last three years we’ve been met with many tasks and questions requiring us to clarify, understand and solve. Today I would like to share with you 9 things that I learned from the Seekers Notes promotion journey.

(more…)

Read More

With less than 30 days to go until one of the biggest mobile marketing conferences of the year, MAU planning is in full swing at Liftoff headquarters.

Whether you’re a seasoned vet, working on your annual game plan to make the most of what Vegas has to offer, or a total newcomer to Sin City’s largest conference for mobile app marketers, we’re here to help! Continue reading for everything Liftoff will have in store for you at Mobile Apps Unlocked 2018. (more…)

Read More

Look, we get it… you have a top secret BI formula for determining customer LTV that uses 16 distinct variable calculations in addition to 11 secret herbs and spices. If partners knew how it was calculated, they’d try to maximize their score rather than getting you the highest quality users. Ending up with truckloads of “high score” installs that are of little value is a nightmare that keeps you up all night.

Relax. We aren’t asking for the formula to your secret sauce, instead just a general idea to what a quality user looks like. You know… the metrics you actually care about, what your best users look like, and of course any more data that you can share with us. (more…)

Read More

You went to school for marketing but aren’t artistic enough to make ad creative. You love data and technology, but you don’t write code. Sure, you can settle for a job as a social media specialist or maybe tap into your inner sales manager, but there is another option out there; mobile user acquisition (UA) marketing. For those not familiar with the job title, it’s our fancy phrase for mobile advertising. Also referred to sometimes as performance or growth marketing. (more…)

Read More

App Launch Scenario

The artists, UI/UX designers, product managers, producers, QA analysts, release managers and engineers have slaved away for the past 6 months to bring the company’s new mobile app to life. The founders and equity holders are excited to see the app in the hands of the masses. The board of directors are anxiously waiting to see the early traction, retention and monetization results. And the investors are wondering what the ROI of their seed round investment is going to bring. What now? (more…)

Read More

Liftoff does business with a wide variety of app marketers from all corners of the globe. We have teams on three continents, including the Americas, Europe and Asia. As a global company with clients in many different countries, and a core platform delivering ads programmatically, we process lots and lots of data.

As such, with May just around the corner, Liftoff is actively preparing for the release of the General Data Protection Regulation (GDPR), an important regulation designed to ensure the privacy of consumer data in Europe.
(more…)

Read More

Over a year has passed and the shockwave from the 2016 election is still running its course through the newsrooms and political parties.

Beyond the well-documented Russian campaign to interfere with this process via social ads and content postings, the regular attacks from the Commander-in-Chief against “mainstream media” reporting “fake news” are making it harder for reporters, media executives and news apps to exist.

As a newcomer in the news space, I came onboard at SmartNews with the mindset that our company mission is to “deliver (…) quality information to the people who need it” a strongly inclusive message. (more…)

Read More

Singular’s ROI Index Ranks the Top Mobile Media Sources Utilizing the Industry’s Largest Data Set for Ad Spend and Revenue

Hot on the heels of ranking in the top 20 in Singular’s Most Secure Mobile Ad Networks List, Liftoff has scored again, ranking as a top performing ad channel in the Singular ROI Index, driving the highest quality ROI for mobile marketers on iOS and Android. (more…)

Read More