Guest Blog: Well versed in large-scale data analysis, Andreas Naumann from Adjust brings more than nine years of experience working with advertisers in fraud prevention at multiple European leading ad networks including Zanox, Trademob and Glispa.

Headquartered in Berlin, Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform.


You may have watched our recent partner fraud webinar with Liftoff where I spoke about mobile ad fraud. But if not, don’t worry, we’ve picked some choice questions to keep you informed of what’s going on in the industry.
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I’m Thomas Hadjadj. I have a Business Law degree and a Master’s in Marketing. I’ve worked in online marketing for 13 years. I spent 6 years in a media agency where I held many titles including account manager, media buyer, and project manager for top French & international advertisers.

I’ve been working at Meetic for nearly 8 years, first for France and now for all of Europe. We concentrated first on desktop, then mobile web, and now Apps have been a strong focus for over 2 years. The mobile dating industry is very competitive and to emerge with our apps, we must continually innovate from a product and acquisition point of view. (more…)

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Guest Blog: Well versed in large-scale data analysis, Andreas Naumann from Adjust brings more than nine years of experience working with advertisers in fraud prevention at multiple European leading ad networks including Zanox, Trademob and Glispa.

Headquartered in Berlin, Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform.


Mobile ad fraud isn’t anything new to Adjust – we’ve been taking it on with one of the sharpest tools on the market (our Fraud Prevention Suite) with great success. However, one of the best ways to take on mobile fraud is to become as knowledgeable as possible – and with that, we’ve created answers to some of our most frequently asked questions, which could get you thinking about how deep fraud can be, and how it might be affecting your data, and your budgets. To find out more, read on.
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Guest Blog: Jon Burg is the Head of Product Marketing at AppsFlyer
. Jon is a seasoned marketer with 10 years experience in communications, customer experience and product innovation. As the founder of the social marketing capability at Digitas, Jon led social marketing and product strategy for a number of Fortune 500 brands.

AppsFlyer, founded in 2011, is a SaaS mobile marketing analytics and attribution platform, based out of Herzliya, Israel. 


Mobile fraud is a real and growing issue. As billions of dollars have poured into the mobile marketing ecosystem, fraudsters have upped their game, finding ever more advanced ways to tap into this lucrative market. Since 2011, the team at AppsFlyer has helped mobile marketers detect, prevent and actively fight mobile fraud. Over the years, as the scale and sophistication of mobile fraud has grown, we have worked hand-in-hand with advertisers and partners across the industry to address this challenge.

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Nick Quan is the performance marketing manager at Twitter, focused on acquiring new users through paid mobile channels. He was previously at EA, where he managed the mobile user acquisition efforts for mobile titles like Madden, FIFA, and Iron Force. Nick also worked at Inmobi, helping top gaming and non-gaming advertisers acquire and re-engage users across the mobile ad networks’ publisher base. Nick joins us with 6 years of mobile marketing experience, with expertise on both the publisher and advertiser sides of the business. (more…)

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Savvy mobile marketers know that over 90% of app installs will stop using an app within 30 days. There is no better way to bring those unengaged users back to your abandoned app than with a re-engagement campaign.

Today, Liftoff is officially launching ProductFeed Retargeting – a re-engagement feature specifically benefiting ecommerce and travel apps. The new Product Feed Retargeting helps entice lost shoppers back to an abandoned app and complete actions they started but did not complete. (more…)

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colette-nataf-headshot-02Guest Blog: Colette Nataf is the CEO and Co-Founder at Step One Growth. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette, is now helping marketers scale their businesses through Facebook and Google AdWords.

 


Mobile marketers can learn a lot from tried and true strategies of email marketers. A common tactic is to send onboarding nurture emails to users of a new product or service. The disadvantage which email marketers experience is that there is nearly always a segment of people who don’t open emails, therefore not seeing the information you sent.

On the other hand, people are always going to see your mobile ads. They have to scroll past them on Facebook or watch a video to keep playing a game. 100% of the people who you serve an ad to are going to see it.

Email isn’t enough anymore. We need to start using a coordinated strategy for mobile nurture campaigns – one with a 100% view rate every single day.

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New to app marketing? Want to get a handle on mobile attribution to better understand where best to spend your mobile ad dollars? Mobile attribution tracking is key to effective app marketing. So getting a handle on what it is, how it works and finding the best solution for your business is key to success. (more…)

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